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Dr.
Kevin Ham's firm - Reinvent
Technology
is
making a big move toward becoming a major
player in the convergence of TV and the
Internet. To that end, Reinvent has just
appointed award winning TV producer
David R. Sams to the newly created
position of Executive Vice |
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President
for Strategic Development, Marketing, and
Creative Affairs. Sams is also an expert in
TV syndication, direct marketing and Internet
marketing.
Sams
launched the Oprah Winfrey national talk
show in 1986 while head of global marketing for
King World. He also is credited for
reinventing how syndicated shows are marketed
and promoted, having helped turn Wheel of
Fortune and Jeopardy into the two highest-rated
syndicated series in TV history. Since leaving
King World, Sams has built numerous Television,
marketing, and Internet companies. His direct
response TV campaigns have generated over $120
million (U.S.) in sales; he has won multiple
Emmy, Addy, Telly and Angel
Awards—as well as accolades for
Infomercial of the Year, Program Length
Advertisement of the Year, and Entertainment
Advertisement of the Year. Sams brings over 30
years of Television, Radio, Newspaper, and
Internet experience to Reinvent. |
David
R. Sams |
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Dr.
Kevin Ham
Chairman & CEO, Reinvent Technology |
Reinvent's
Chairman and CEO, Dr. Kevin Ham, said “As the
Internet and Television come together over the
next few years, Reinvent, Inc. is preparing to
take advantage of this convergence by using our premium
domain brands to build channels that will
serve both the public and advertisers in unique
ways. David’s combined experience across
multiple media platforms with content producers,
program developers, TV networks and syndication
companies, talent agencies, and advertising
agencies provides us with the expertise needed
to make Reinvent, Inc the global leader in
interactive media. He’s an out-of-the-box
thinker and marketer who clearly understands how
to develop, license, syndicate, and market
content that will appeal to a global audience of
viewers and attract advertisers.” |
Sams, who will be based in Los
Angeles, said "I
see the Internet as being where TV was in its early
years. Dr. Ham has acquired thousands of premium dot-com
domain names over the past decade that collectively
garner millions and millions of monthly viewers.
In my opinion, these domain names are no different than
TV stations or networks. Each domain serves a specific
niche—just like today’s leading cable networks. Each
Internet domain has access into the home—via the same
coaxial cable as TV is delivered. Now that many
television set manufactures are beginning to make
Internet-ready TV sets, I see, for example, the day when
kids passively watch the Disney Channel and the
interactive DisneyChannel.com on the same tube."
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"Dr.
Ham and Reinvent are in the unique position of
creating branded Internet channels based on
company-owned premium domains like Attorney.com,
CheapTravel.com, God.com, Menopause.com,
How.com, Hairstyles.com,
Audition.com, Mother.com, Stockbroker.com,
and thousands of others. The opportunity to
create joint ventures, content partnerships, and
clustered ad networks targeting specific niche
audiences is tremendous. TV had its golden age;
I now see the dawn of the medium’s platinum
age as it converges with the Internet, and could
not resist the opportunity to be a part of
it." |
Sams
with Oprah Winfrey
at the 1986 launch of her talk show |
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