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from
Go Daddy on what business owner's should look
for when selecting a domain name for
their company. The tips included some that will
be familiar to domain pros - pick a name that is
memorable, one that is short and one without
numbers or hyphens which often lead to
typos.
One
bit of advice that I haven't seen in these kinds
of articles before is a recommendation that the
business use the name of their city or state
in their domain name to improve their search
results. I've always thought geo-targeted
domains were a good idea, even though we don't
see a lot of them in our weekly domain
sales reports. That is likely due to
the market for such names being limited to a
specific locale.
It
was also interesting that the advice gave
greater weight to using generic keywords
in a domain rather than the specific name of the
business (for example a business named Bobby's
Motors in our city might be better off using
TampaUsedCars.com - again because words that
describe your product or service (as well as
locale) will usually yield better results
in search engines).
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Other
tips included avoiding trademarked names
and registering alternate spellings to
keep them away from competitors. Go
Daddy also recommended registering the .com,
.net and .org versions of
your name (cynics might think that, as
a registrar, it is no surprise Go
Daddy would advise registering
multiple |
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domain
names for one business - but with
domains being so cheap, you can't fault
their advice to spend a few extra bucks
to protect your brand (I have DNJournal
in all three original extensions, as
well as a few others). |
It
is always good to see columns about domains in
mainstream publications like this. The general
public is still woefully uninformed about domain
name issues and the importance of domains
to the success of their business in today's
world.
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