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 Does the Trick for Afternic: $27,000 Sale Heads Our Weekly Top Ten Chart

by Ron Jackson    
Archived Mar. 16, 2004

It was another week of solid sales
for the domain industry. No eye-poppers but from top to bottom the numbers on our new Top Ten chart look healthy indeed. There were four 5-figure sales that we were given the green light to report and three more we couldn't put on the chart because the parties involved requested the details of their transactions be kept confidential. 

If you are lucky enough to own one, few things will fatten up your bank account quicker than putting a two-letter .com on the market. went up for grabs at and when the dust settled the popular auction venue had the week's top reported sale at an even $27, tells us they had a sale of similar value this week but it was one of the three we noted above that the participants are keeping private. We received some partial details on the other two. We had heard that changed hands for $20,000 in a private transaction. We reached the seller by phone and he confirmed the sale had been made but declined to confirm the price. also had a �10,000 ($12,291) sale but their customer asked them to withhold the name of the domain. 

Sedo had another one that was even bigger than that and they were allowed to report landing it. A 3-letter British country code domain,, went for �10,000 ($18,331 at the March 9 exchange rate) to nail down the #2 slot on our new chart. It's interesting to note that there are three 3-letter domains on the Top Ten in three different extensions this week. Maybe Thunayan K. AL-Ghanim (Elequa) knew exactly what he was doing when he bought up every remaining 3-letter .info and .biz domain last week (more than 7,000 domains in all).

Sedo wound up having a great week all the way around, claiming six positions on our Top Ten and just as they did last week, they hit their high marks with a variety of extensions including .com, .net., .de and that big After the #3 domain, at $15,000 (in a private transaction), Sedo took five of the seven remaining positions with accounting for the other two. Let's take a look at all of the top reported sales for the week ending Sunday, Mar. 7 then we'll add a few more comments on the individual domains:

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. Mar.1, 2004 - Sun. Mar. 7, 2004
Euro to Dollar Conversion (� to $) is Based on Rates in Effect Tue. Mar. 9


Sold For

Where Sold
1. $27,000 Afternic
2. �10,000 = $18,331 Sedo
3. $15,000 Pvt. Transaction
4. �8,800 = $10,829 Sedo
("Calendar" in German)
�8,000 = $9,844 Sedo
6.  $8,090 Pool
7. �6,000 = $7,381 Sedo
7.   �6,000 = $7,381 Sedo
("Formula 1" in German)
�5,000 = $6,144 Sedo
10. $6,000 Pool

Keep in mind that these are the highest value sales that have been reported in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

That $15,000 sale of third-ranked represents a high water market for .org in 2004. The buyer is a guy who turns up frequently on these pages, Christian Chena. He told us Supernova gets thousands of unique visitors a week, making it well worth his 15K outlay.

Sedo notched the chart's fourth 5-figure sale after attracting a $10,829 bid for There is a segment of the domain community that thinks "e" prefix domains are out of date, but I'm pretty sure the bank will still accept the cash from this sale!  Sedo's #5 domain, fell just $166 short of giving them a five-figure trifecta on the chart. Sedo is always good for some strong .de sales too (German country code domains). This week and shared the #7 position after going for $7,381 each. 

Pool's best sellers were bunched in a solid four-figure range this week. It addition to their two on the Top Ten, they scored with at $5,403 and at $5,000. Pool also has three big sales in the pipeline as you will see below. Another one worth noting from the shallow end of the pool was at $1,595

Afternic had quite a variety of sales activity this week. In addition to their chart topper,, they sold a package of 19 "personals" domains for $3,800. These were all .coms that followed the cityname/ form. For example,, and to name a few that were in the mix. Afternic's other goodies included at $1,600, at $1,500, at $1,400 and at $1,288. Afternic also had a nice 3-letter .org sale with going for $1,000. They scored on the New TLD chart too (more on that coming up a little later in the article).

We just got through mentioning last week that we were seeing signs of life among 3-character .coms again (domains combining letters and numbers). This week more evidence comes from Adam Woeger's $3,200 sale of at M4A is short for the rapidly emerging new MPEG 4 Audio format. Sometimes you really have to stretch to make something meaningful out of a 3-character domain (as opposed to three letters) but this was one of the few that was a perfect fit right out of the box.

A couple of other sales to mention involve .TV, the Tuvalu country code that Verisign is marketing globally to try to cash in on the reflected glow the extension gets from being the acronym for television. We have word of our first notable .TV sale, Spanner.TV which went for �700 ($863) at Sedo. Not sure what to make of that (except that Sedo could apparently sell ice cubes to Eskimos)!  Of course you know what they say about bugs. If you see one in the house there is always another one. Sure enough, right after we got that sale report we heard from Afternic that they had sold Intel.TV for $260! I'm spreading the .TV bait around right now to try and stop this before it gets out of hand!

In The Pipeline: A Pool auction for closed at a whopping $32,000 March 1 but the domain has not changed hands yet so we will have to wait and see if that one goes through. Another high dollar domain we have been watching there,, never did change hands after receiving a high bid of $14,500 back on Feb. 17.  Pool also attracted a $10,000 high bid for in an auction that ended Monday Mar. 8 (the day after our current reporting period ended). That's a high price for such an unattractive letter combination so it will also bear watching to see if the buyer is for real. For comic relief, there is currently an auction on Ebay for with a $1.5 million dollar minimum bid and a bid has been placed! What do you think the odds are that one is legitimate? And people wonder why the domain category on Ebay has a reputation for shill bidding.

Rewind: We got late word of a decent sale at We don't hear much from that venue because the company has a policy against releasing sale prices. In this case, buyer Don Marks contacted us to let us know he had acquired there for $2,800

Only one change on our Year-To-Date Sales Chart this week. took up the 15th position after that 27K sale at Afternic. We added one slot to the chart this week to keep all of this year's $20,000+ domains in clear view. Here are your leaders Year-To-Date:

Domain Name Journal's Year-To-Date Sizzling 17 
Highest Reported 2004 Domain Sales through Sun. Mar. 7  
Euro to Dollar Conversion (� to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ


Sold For

Where Sold
1. $150,000 GreatDomains
"Sex contacts" in German
 �110,000 = $141,175 Sedo
3.  $101,000 DomainSystems
"Cruises" in German
�70,000 = $88,853 Sedo
"Boxing" in German
�56,500 = $72,509 Sedo
6.  �40,000 = $51,333 Sedo
"Bosom" in German
 �40,000 = $51,333 Sedo
8. $38,700 DomainSystems
9. �30,500 = $38,230 Sedo

"Nude or Naked" in German
�30,000 = $38,081 Sedo
11. $30,010 Namewinner
12. �22,000 = $28,086 Sedo

13. $27,981 DomainSystems
14.   $27,600 Pool

15. $27,000 Afternic
16. $25,000 DomainSystems
17. $20,555 Afternic
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. (Feb. 10, 2004) $XXX,XXX Sedo

New TLD Section

.Info leads the New TLD chart again this week and it's not surprising to see a German word holding the #1 slot (Germany has been the most enthusiastic backer of .info with 22% of all .info registrations coming from that country). (German for "wedding site") went for $1,478 at Sedo to easily outdistance runner-up at $523. A .US pops up on the chart this week at #3, followed by two more .infos. Here's the new leader board:

Domain Name Journal's New TLD Top Five 
  Reported .info, .biz & .us Domain Sales  Mar. 1, 2004 - Mar. 7, 2004
Euro to Dollar Conversion (� to $) is Based on Rates in Effect Tue. Mar. 9


Sold For

Where Sold
{"wedding site") in German
    1,200 = $1,478 Sedo
2.   425 = $523 Sedo
3. $350 Afternic
("discount tires" in German)
  �228 = $281 Sedo
5. $250 Afternic

When I saw had gone that high I did a little checking and was surprised to find that the English version of that domain was sitting there unregistered (a situation I quickly remedied). I've never been a big fan of domains with the word "site" in them (feeling that was an unnecessary filler word), but in this case the word is actually an integral part of the product. Having gotten married long before the Internet was even a gleam in Al Gore's eye, I didn't realize that the marketing of personal "wedding sites" had become a nice business, serving as high tech wedding albums for many couples. A quick visit to Google and all of the ads for the product there quickly brought me up to speed. Now I know just what to give as a wedding gift the next time a friend gets married! 

My personal experience with .info continues to be very rewarding. I just sold another one today (just under four figures) that has started its trek through That one should hit the chart in a week or two if all goes well. With no blockbusters this week our Year-To-Date New TLD chart remains unchanged from last week:

Domain Name Journal's Year-To-Date New TLD Super 7 
Highest Reported 2004 .info, .biz & .us Domain Sales through Mar. 7 
Euro to Dollar Conversion (� to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ


Sold For

Where Sold
1.   �22,000 = $28,086 Sedo

2. $10,000 Sedo
3. $9,000 Pvt Transaction
4. �5,500 = $6,947 Sedo
"tires" in German
 �5,500 = $6,894 Sedo
6. �5,000 = $6,378 Sedo
7. $5,500 Pvt Transaction

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to [email protected]. People like Richard Meyer provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.




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Domain Name Journal
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