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Misspelled Domain Attracts 6-Figure Bid at SnapNames To Seal A Superb Week There

by Ron Jackson

Just as our weekly deadline arrived today (Jan. 25) a phenomenal auction ended at Three fiercely competitive bidders drove (a misspelling of voyeur) past the 100K mark before the winner finally nailed down the domain with a bid of $112,100. If payment is made, that may be the highest price ever paid for a typo domain, but there is certainly a method behind the "madness". The domain, with a score of 2,549 in Overture with the extension, will come with a very high flow of traffic (the correctly spelled scores 11,094 with the extension).

We do not list domains on our Top Ten chart until they have been paid for, but this is such a significant sale we wanted to put the news front and center. Especially since we understand that the high bidder is a trusted customer at SnapNames. That being the case, there seems to be little doubt that we will be charting this domain in the next week or two. Even without this domain on the Big Board, SnapNames still turned in a sensational week, taking an unprecedented 7 of 10 positions on our chart. The other three went to perennial powerhouse This is also the first time the ten spots have been swept by just two sales venues. 

Of the domains that are eligible for the chart this week, SnapNames had the number one entry - which went for an even $25,100. Sedo took positions 2 & 3 with at $15,045 and at $14,918. Avandamet is a prescription drug while eintrittskarten is the German word for "tickets". Sedo complete it's trio of chart hits with #8 at $7,207.

SnapNames stole the rest of the show, sweeping 6 of the final 7 positions including #4 at $12,100 and #5 at $9,100. The German country code domain from Sedo at #2 was the only one preventing a .com sweep of the Top Ten. Let's take a look at the complete list, then we'll continue our rundown of the week's best sales: 

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. Jan. 17, 2005 - Sun. Jan. 23, 2005
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Jan. 25


Sold For

Where Sold
1.  $25,100 SnapNames
2.     €11,600 = $15,045 Sedo
("tickets" in German)  
€11,500 = $14,918 Sedo
4.  $12,100 SnapNames
5. $9,100 SnapNames
6.    $8,989  SnapNames
7. $8,275 SnapNames
8. €5,556 = $7,207 Sedo
9.     $7,500 SnapNames
10. $6,700 SnapNames

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

SnapNames completed their record run with #6 (Callejeros is the name of a popular Spanish band) at $8,989, #7 ($8,275), #9 ($7,500) and #10 at $6,700. Of that group I particularly like the potential of, especially in view of what Rick Schwartz has done with, making it a portal for both real world and virtual real estate. 

The SnapNames juggernaut cointinued to roll just off the big board with leaving $6,600 in the foyer, chalking up $6,050 and adding $5,400. A strong .org auction also just ended today (Jan. 25) with going for $1,750 to a reliable customer (so there is little doubt that will be paid for).

Sedo also enjoyed smooth sailing this week with ("yachts" in German) docking with €5,000 ($6,485) to complement their three chart entries. They also deposited €4,640 ($6,019) for and $5,000 each for and found another €3,000 ($3,893), added $3,500 and ("free programs" in Spanish) chipped in with €2,500 ($3,244). Sedo also scored with a pair of's; at €2,490 ($3,231) and at €2,400 ($3,114). contributed another €2,300 ($2,984). Sedo showed up in a big way on our New TLD chart as well landing the #1 domain there (along with 5 others). We'll get to that a bit later in this report. 

At, landed top honors at $4,000, followed by the week's best .net, at $3,400 and at $3,000. and added $2,888 each and spruced up the bottom line with another $2,688. Afternic also had one of three minor country code sales worth reporting this week. at $850 (that is the letter "O" and O2 is the symbol for oxygen). Sedo had the other two in that category, ("cheap travel" in German) at €700 ($908) and at €300 ($389).

The only completed sale above 2K at Enom's Club Drop this week was at $2,130. remains missing in action and appears to have driven off a cliff in recent weeks. One has to wonder how long they will stick with the unpopular two-stage blind auction format that appears to have been a major factor in toppling them from the dominant position they held just 6 months ago. 


Our 2005 Year-To-Date Top Sellers chart gets 4 new entries this week, upping the number of sales above $10,000 to 27 as we near the end of the opening month of the New Year.  That is well ahead of last year's pace for sales at this level. Here is the complete rundown:

Domain Name Journal's Year-To-Date Top 26 
Highest Reported 2005 Domain Sales through Sun. Jan. 23  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ
(Domains entering the chart this week are highlighted in green)


Sold For

Where Sold Date*
1.  €360,000 = $470,848 Sedo 1/18/05
2. $150,000 Sedo 1/18/05
3.  $58,000 GreatDomains 1/4/05
4. €30,000 = $39,817 Sedo 1/4/05
4. €30,000 = $39,324 Sedo 1/11/05
tie $25,000 GreatDomains 1/18/05
tie $25,100 SnapNames 1/25/05
8. $18,250 Ebay 1/18/05
9.  $18,000 Sedo 1/4/05
10. $15,100 SnapNames 1/4/05
11. €11,600= $15,045 Sedo 1/25/05
tie $15,000 Afternic 1/11/05
tie $15,000 Sedo 1/18/05
("tickets" in German)
€11,500= $14,918 Sedo 1/25/05
15. $13,133 SnapNames 1/4/05
16. $13,009 Enom Club Drop 1/18/05
17. €10,000 = $12,888 Sedo 1/18/05
18. $12,250 Moniker/
19. $12,100 SnapNames 1/25/05
20. $12,000 SnapNames 1/11/05
21. $11,211 SnapNames 1/11/05
22. $11,100 SnapNames 1/4/05
23. $11,001 SnapNames 1/18/05
24. $11,000 Afternic 1/4/05
tie $10,000 GreatDomains 1/11/05
tie $10,000 Pvt Sale 1/18/05
tie $10,000 Sedo 1/18/05

*Date column (month/day/year) shows date the sale was published in DNJournal.
Click this link for every reported sale of $10,000 or more in 2004.

New TLD Section

Without question .biz has been the big surprise of the New Year in New TLD land. In 2004, .info was the dominant extension, claiming 72% of all sales above $1,000. .Biz had only 17% of sales at that level. However, in the first four weeks of 2005, .biz has jumped to the top of the pack taking 50% of sales above 1K. .Biz did it again this week, soaring to the top of our Great 8 with the $5,189 sale of at Sedo. Sedo wound up taking 6 of 8 positions on our new list.

A very nice state domain,, went to a lucky buyer at Ebay for just $2,500 to claim the #2 position. .Biz and .info continued to trade places over the next four positions. was #3 at $1,350 and #4 at $1,297 with both of those sales coming from Sedo. Afternic grabbed the #5 slot with at $1,250 before Sedo answered with #6 (an acronym for High Yield Investment Programs) at an even $1,000

We have a number of other new extension sales to tell you about but first let's take a look at the complete New TLD Great 8 for the week ending Jan. 23:

Domain Name Journal's New TLD Great 8 
  Reported .info, .biz & .us Domain Sales  Jan. 17, 2005 - Jan. 23, 2005
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Jan. 25


Sold For

Where Sold
1.      €4,000 = $5,189 Sedo
2.   $2,500 Ebay
3.     $1,350 Sedo
4.      €1,000 = $1,297 Sedo
5.       $1,250 Afternic
6.     $1,000  Sedo
7.         €600 = $778 Sedo
8. Schwarzwδ    €560 = $726 Sedo

As you can see, Sedo anchored the chart with ($778) and the IDN Schwarzwδ at $726. was just a half-step back at €550 ($714), also at Sedo. My personal new extension sales this week included at $500. Stuart Smith's sales list included at $400. In some other sales from Sedo, sold for €395 ($512) and, of all things, a double hyphenated .biz went for €250 ($324). That strange beast was! Sedo also sold for the same price. 

In an auction at Ebay, conducted by Gary Kirk of Rating Room Ltd. to raise money for Asian tsunami victims, closed at £920 ($1,717). The domain can be charted after it is paid for and transferred to the new owner. Kirk's company will channel the relief funds through which has raised over £3,200,000 for the stricken areas.

Our Year-To-Date New TLD list grows to 18 this week with half a dozen new entries cracking the 4-figure mark. As I noted earlier, .biz is dominating the early 2005 action, taking 9 of the 18 available positions. Here is how they stand through Jan. 23:

Domain Name Journal's Year-To-Date New TLD Top 18 
Highest Reported 2005 .info, .biz & .us Domain Sales through Jan. 23 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ
(Domains entering the chart this week are highlighted in green)


Sold For

Where Sold Date*
1.    $12,250 Moniker/
2. €6,000 = $7,966 Sedo 1/4/05
3. €4,000 = $5,189 Sedo 1/25/04
4. $4,150 Pvt Sale 1/18/05
tie €2,000 = $2,655 Sedo 1/4/05
tie  €2,000 = $2,655 Sedo 1/4/05
7. $2,500 Ebay 1/25/05
8.  $2,200 Pvt Sale 1/4/05
("lawyer" in German)
€1,650 = $2,163 Sedo 1/11/05
10. $2,000 Pool 1/18/05
("mutual funds prices" in German)
€1,150 =$1,527 Sedo 1/4/05
tie $1,525 Ebay 1/18/05
tie $1,525 Ebay 1/18/05
14. $1,350 Sedo 1/25/05
15.  Stδ
("city tours" in German) 
€1,000 = $1,311 Sedo 1/11/05
16. €1,000 = $1,297 Sedo 1/25/05
17. $1,250 Afternic 1/25/05
18. $1,000 Sedo 1/25/05

*Date column shows the date the sale was published in DNJournal.
Click this link for every reported New TLD sale of $1,000 or more in 2004

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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