With the cost of domain names continuing
on a seemingly endless upward trajectory, a number of domain pros
are starting to look for new ways to wring money out of the
properties they already have. For many that has meant looking beyond
pay per click or domain sales revenue to website development. Pair a
good name with compelling content and mix in a healthy dose of
search engine optimization (SEO) and you will soon have a
property producing enough traffic to yield a very attractive return
on your investment.
Getting to the top of the search engine
listings is a critical ingredient in bringing visitors through your
virtual door. SEO has become an internet age science for site
developers. The exploding interest in optimization techniques
prompted Affiliate Marketing Network Darkblue.com
and the popular SEO forum SearchGuild.com
to come up with a contest to find the top practitioners of the
The challenge was to take a term, “Nigritude
Ultramarine”, that returned a big fat zero at Google,
build a web page around it and push it higher in the Google search
results than all of the other competitors. The contest began on May
7th and immediately caught fire, growing into a blaze the
original sponsors never could have imagined! Thousands of people
entered and in less than 2 weeks the term “Nigritude
Ultramarine” was the world’s 4th hottest search at Alexa!
By late May the number of pages Google returned for the term had
soared from zero to more than a quarter of a million!
Meanwhile a thread
about the contest has become the largest read and replied-to thread
in the history of SearchGuild.com.
Professionals in the search engine optimization
industry competed along with webmasters and web enthusiasts.
Many webmaster communities came together to take part in the
competition. Some forum members banded collectively to share their
knowledge, resources and skills to collectively compete for the top
prize. Others chose to support one individual member and assist them
to compete for the title of “Superior SEO Expert”.
The contest ran for 2 months, ending on July
7th. Here are the final results with links to the site built by
each prize winner:
Anil Dash www.dashes.com
Prize: 17” Sony Flat Panel LCD
Best Blog (about
Prize: Remote Controlled Hovercraft
Best Definition (of
Prize: Remote Controlled Flying Saucer
Judges Choice Winner:
Prize: James Bond stealth camera