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Mingle.com Meets Banker.com In the 40K Club Atop This Week's
Sales Chart

by Ron Jackson  

With many of the domain industry's movers and shakers busy at the T.R.A.F.F.I.C. 2004 conference this past week, I was curious to see if sales over the past 7 days would dip a bit.  As it turns out, there was no reason to worry. We still had 7 five-figure deals reported, with one of the highest completed at the Delray Beach, Florida trade show. That was Banker.com, purchased by Rick Schwartz for $41,000  in an auction conducted at the conference. 


While domainers mingled in Delray, GreatDomains was busy selling Mingle.com for $45,000 to claim the #1 spot on our new Top Ten. Enom's Club Drop swept all of the remaining positions in the first five with an impressive run including Boaters.com at $17,607, Mathgame.com at $11,107 and HometownRealty.com at $10,807. Club Drop software architect Chris Ambler obviously had his program tuned to perfection this past week.

For the second straight week we saw a .org go for five figures. Last week it was Erickson.org at $10,500. This time around it is Medicine.org which went for $10,503 in an auction at Pool.com. Incidentally, for those interested in chasing drops through the upcoming Open Listing Service (OLS) announced by Pool, I'll have full details on that program in an article we will be publishing later this week. I interviewed Pool President Taryn Naidu at the T.R.A.F.F.I.C. conference to get a complete rundown on how it will work. 

There is one other bit of information I wanted to pass along from the trade show. After starting our sales reports a year ago at this time we received occasional complaints that the high numbers reflected on our charts gave too many people the impression that their domains were worth more than they really are. Some went on to say that the charts gave an unrealistically high view of the overall market. Then we started hearing from major players in the business who had just the opposite complaint - that the reported numbers made the overall market look weaker than it really is! 

Obviously both sides can't be right. We have always pointed out that the sales reported to us are just a fraction of those that occur. The prices from many sales are never released because of non-disclosure agreements (NDA). In most cases, NDA's are used for sales at the high end of the market, so we have tended to agree with the faction that says real market activity is considerably stronger than what our reports reflect. That view was reinforced at T.R.A.F.F.I.C. when someone who works in brokerage with a major company told me he was aware of three unreported transactions in recent weeks that all went over $1 million! We have been chronicling a booming market all year and the evidence indicates it is even stronger than many realize. 

Now back to this week's reported sales. The Medicine.org deal ranked #6 on this week's list and was the only non .com domain on our new chart. Pool captured a second entry on the big board, while Sedo.com also claimed two positions and Afternic.com accounted for the other slot. It was a nice week for the New TLD's too, with 4 four-figure sales including a big one at Moniker.com/DomainSystems.com that was among the 10 highest new extension sales this year. We'll have more on that in our New TLD section a little later, but right now let's take a look at  the complete Top Ten for the week ending Sunday, Oct. 24:

Domain Name Journal's Top Ten 
Reported Domain Sales - Mon. Oct. 18, 2004 - Sun. Oct. 24, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Oct. 26

  Domain

Sold For

Where Sold
1. Mingle.com  $45,000 GreatDomains
2. Banker.com $41,000 Traffic 2004
3.  Boaters.com $17,607 Enom Club Drop
4.  MathGame.com  $11,107 Enom Club Drop
5. HometownRealty.com  $10,807 Enom ClubDrop
6. Medicine.org $10,503 Pool
7. Dial7.com €8,000 = $10,204 Sedo
8. Seitensprung.com
("escapade" in German)
  $9,054 Pool
9. LiveSupport.com  $8,500 Afternic
10. 118888.com £4,100 = $7,526 Sedo

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

As you can see Sedo.com rang up the week's final five-figure sale, Dial7.com at $10,204 and also anchored the chart with 118888.com at (£4,100) $7,526. That's the first time I've seen a six-number domain in that range (or perhaps in any range)!. Of course, when you see something like that you know it has to have a special meaning. In this case the number is related to directory assistance in the UK. It was purchased by a company that already operates TheNumber118118.com. Pool's second chart entry was #8 Seitensprung.com at $9,054 and Afternic scored with LiveSupport.com at $8,500. 

As always there was a lot of action below the Top Ten as well. At SnapNames.com, Arin.com commanded $7,201 while WhaleTail.com (920 with the extension in Overture) went for $6,600. SpyMedia.com was close behind at $6,101. In a very strong 3-letter .org sale, SnapNames got $5,608 for ICM.org. They also sold a pair of 3-letter .coms, GDF.com at $4,100 and PJB.com at $3,600. In other deals World1000.com went for $3,552 and eMailing.com sold for $3,144.

Enom Club Drop's success was not limited to their three entries on the big board. They added $7,010 for Useful.com, $5,807 for DieselShoes.com and $5,007 for AllTravel.com. Elastic.com and OficeMax.com (high traffic misspelling that scores 590 with the extension in Overture) each attracted $3,709. They also had the week's highest reported .net sale, Scour.net at $2,909. Other winners from Club Drop included GoldKey.com at $2,730, FreeCreditRatings.com at $2,437 and Fukk.com at $2,330Phernermine.com (a misspelling) went for $2,230, while Temo.com brought in $2,107 and PlayFreeSlots.com added $2,015.

At Pool.com MoneyManagers.com banked $5,100, followed by Phetermine.com at $4,750 and Sapporo.com at $4,500. Subscribers.com brought in $4,100 with another $3,600 going into the collection plate for FirstBaptistChurch.com. DKShopping.com sold for $3,250, TravelRates.com attracted $3,100 and LastMinuteFare.com added $3,042. BoxingClub.com also landed a solid punch at $3,001 a buck ahead of BordersBookStore.com at $3,000. Other sales included Siamese.com ($2,360), MilitaryDating ($2,100) and MovieScreensaver.com ($1,960). In other extensions, Finances.net returned $1,700, Seafood.org was a $1,579 catch and another $1,330 bubbled up from Aquarium.net.

Sedo's selection of sales is usually salted with a wide variety of country code extensions but this week .coms ruled the roost. TradeFairs.com led the way at $7,000. Catmate.com lapped up €2,888 ($3,684) and Infojour.com added €2,790 ($3,559). Others included LinkGain.com at $3,090 and Archiver.com at $2,500. There also was one solid British country code sale, LondonDirectory.co.uk at £2,750 ($5,048)

At other stops, DotcomAgency.com checked in with $3,600 from SlovakiaHotels.com, BackingMusic.com drummed up $2,325 and NoisyNeighbours.com raised a $2,206 ruckus. Back at Afternic, DuneCapital.com and LDSI.com commanded $2,500 each. Elsewhere the owner of UltimateMagazines.com parted with one of his many magazine properties, ActionMagazine.com for $1,200.     

*****

Our Year To Date chart gets a new member this week with Mingle.com entering at #35. (Editor's Note - Nov. 16, 2004: Banker.com was originally on this YTD list, but there was a temporary delay in completion of that deal. As a result it was moved to the YTD chart published Nov. 16 when the ownership transfer was completed). Here is the complete rundown of big winners so far in 2004:

Domain Name Journal's Year-To-Date Top Sales
Highest Reported 2004 Domain Sales through Sun. Oct. 24, 2004  
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1. CreditCards.com $2.75 Million Private Sale
2. Mercury.com $700,000
(700K cash + $400,000 in goods & services)
Private Sale
3. ME.com $460,000 Moniker / DomainSystems
4. Smoking.com $325,000 GreatDomains
5. Viajes.com
("travel" in Spanish)
 $300,000 Sedo
6. Arab.com $225,000 Pvt Sale
7.  VisitFlorida.com $186,000 Pvt Sale
8.  Commerce.com $180,000 Sedo
9.
(tie)
Animation.com  $150,000 Pvt Sale
9.
(tie)
Beef.com $150,000 GreatDomains
11.  SSM.com $145,000 Pvt Sale
12.  IQTest.de     €123,625 = $147,635 Sedo
13. TourismAustralia.com AUD $201,000 = US$146,200 Pvt Sale
14.  Sexkontakte.de
"Sex contacts" in German
 €110,000 = $141,175 Sedo
15.  MR.com $125,000 GreatDomains
16.  Truck.com  $101,000 Moniker / DomainSystems
17.  eCruise.com  $100,000 Pvt Sale
18.  Kreuzfahrten.de
"Cruises" in German
€70,000 = $88,853 Sedo
19.  Kazalite.com $83,500 Pool
20. Sedo.com $80,000 Private Sale
21.  BackCountry.com $75,000 Private Sale
22.  Boxen.de
"Boxing" in German
€56,500 = $72,509 Sedo
23. IFly.com  $65,000 Sedo
24.  Stop.com  $62,500 Moniker/
DomainSystems
25. ClearDay.com $60,000 Moniker / DomainSystems
26. GolfCourses.com  $55,750 Moniker/
DomainSystems
27.
tie 
FKK.de  €40,000 = $51,333 Sedo
27.
tie 
Busen.de
"Bosom" in German
 €40,000 = $51,333 Sedo
29.
tie 
Typing.com  $50,000 GreatDomains
29. 
tie
BoiseRealEstate.com $50,000 Moniker/
DomainSystems
29.
tie 
Harmony.com $50,000 GreatDomains
29.
tie
Mirror.com $50,000 Moniker / DomainSystems
33. CarFinancing.com $46,000 Pool
34. Hardcore.co.uk £25,000 = $45,951 Sedo
35. Mingle.com  $45,000 GreatDomains
36. Meningitis.com $45,000 Private Sale
37.
tie
Robots.com  $40,000 GreatDomains
37.
tie
Claims.com  $40,000 GreatDomains
39.  Mister.com    $38,800 Pvt Sale
40. Faces.com $38,700 Moniker / DomainSystems
41. Metropol.com €30,500 = $38,230 Sedo

42. 

Nackt.de
"Nude or Naked" in German
€30,000 = $38,081 Sedo
43. FoodPoisoning.com $36,500 Pvt Sale
44.  Fotos.com €30,000 = $35,793 Private Sale
45. WesternAustralia.com AU$50,000 = $35,178 Pvt Sale
46.  Cairo.com $35,001 Sedo
47.
tie 
SinglesTravel.com $35,000 Pvt Sale
47. 
tie
Miss.com $35,000 Afternic
47.
tie
Spamzilla.com $35,000 MarketEvolver
50.  Low.com $32,640 Moniker/
DomainSystems
51.  Refurbished.com  $32,000 Pool
52. CleanEnergy.com $31,950 Moniker / DomainSystems
53. Humor.de €25,520 = $30,449 Sedo
54.  EducationEssentials.com    $30,375 Moniker/
DomainSystems
55.  Single.co.uk  €24,600 = $30,341 Sedo
56.  DiscountDrugs.com $30,010 Namewinner
57.
tie
Cocina.com
"kitchen/cooking in Spanish"
$30,000 Pvt Sale
57.
tie
Cursor.com  $30,000 Sedo
57.
tie 
WebsiteDevelopment.com  $30,000 DotcomAgency
57. 
tie
DCJobs.com  $30,000 Pvt Sale
57.
tie 
CN.tv $30,000 Sedo
57.
tie 
AntiDepressants.com $30,000 Private Sale
57.
tie
Gray.com $30,000 GreatDomains
57.
tie
Actor.com $30,000 Sedo
65.  NewYork.info €22,000 = $28,086 Sedo
66.  Headstones.com    $28,000 Pool
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's.
Juegos.com (June 29, 2004) High $XXX,XXX Pvt Sale
Woman.com (Feb. 10, 2004) Low $XXX,XXX Sedo
CellularPhones.com (May 11, 2004) Low $XXX,XXX Pvt Sale
Spanish.com (Sept. 8, 2004) Low $XXX,XXX Pvt Sale
IS.com (May 4, 2004)  (No range) $XXX,XXX Pvt Sale
Bόcher.de (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo


New TLD Section

There's more good news on the new extension front this week. Moniker.com/DomainSystems.com made one of the 10 biggest New TLD sales of the year, collecting $7,500 for Erickson.info. That is also the largest sale of a surname in a new extension to date. That deal helped .info complete another big week, taking 7 of the 8 positions on our Great 8 chart. Only my sale of SCW.biz for $650 prevented a .info sweep. 

There were 4 four-figure sales this week including SkinCancer.info which sold for $3,000 at Sedo. The others were ChamberOfCommerce.info at $1,500 and Westfalia.info at $1,200 (both of those going in private sales). Pool headed the second half of the chart with Content.info at $785. Here is a look at the complete New TLD list for the week ending Oct. 24:

Domain Name Journal's New TLD Great 8 
  Reported .info, .biz & .us Domain Sales  Oct. 18, 2004 - Oct. 24, 2004
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Tue. Oct. 26

  Domain

Sold For

Where Sold
1. Erickson.info   $7,500 Moniker/
DomainSystems
2. SkinCancer.info      $3,000 Sedo
3.  ChamberOfCommmerce.info   $1,500 Pvt Sale
4. Westfalia.info      $1,200 Pvt Sale
5. Content.info         $785 Pool
6. SCW.biz  $650 Pvt Sale
7. PC-Spiele.info
("PC games" in German)  
€500 = $638 Sedo
8. Reisekosten.info
("travel expenses" in German)
€450 = $574 Sedo

Sedo anchored the chart with a pair of German terms in .info, including PC-Spiele.info which commanded $638 despite the hyphen. Just off the chart, Sedo sold Tablet.info for €380 ($485). 3-letter domains continue to do well especially when you consider these prices are being paid predominantly by resellers. The latest we saw was OEB.info at Pool for $250.  

Erickson.info takes a place in our Year-To-Date New TLD Top 33 this week, settling in at #10, nudging Party.info out of that slot. Here are all of the top reported 2004 new extension sales through Oct. 24: 

Domain Name Journal's Year-To-Date New TLD Top 33 
Highest Reported 2004 .info, .biz & .us Domain Sales through Oct. 24 
Euro to Dollar Conversion (€ to $) 
Based on Rates in Effect When Sales Were Originally Reported by DNJ

 - Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1.  NewYork.info   €22,000 = $28,086 Sedo
2. Casino.info €17,500 = $20,899 Sedo
3.  HMS.info €9,280 = $10,492 Sedo
4.
tie
Tampa.info $10,000 Pvt Transaction

4.
tie

Moscow.info $10,000 Sedo
6. SolarStrom.info
("solar energy" in German)
 €8,000 = $9,802 Sedo
7. Vitamins.info $9,500 Afternic
8. RioDeJaneiro.info $9,000 Pvt Sale
9. Stocks.us $8,062 Sedo
10. Erickson.info   $7,500 Moniker/
DomainSystems
11.  Party.info   €6,000 = $7,166 Sedo
12. Book.biz $7,000 Galcomm
13. BDSM.info €5,500 = $6,947 Sedo
14. Reifen.biz
"tires" in German
 €5,500 = $6,894 Sedo
15. Vancouver.info €5,000 = $6,378 Sedo
16. Party.us $6,000 Pvt Sale
17. Beach.info     €5,000 = $5,972 Sedo
18.
tie
Finanzen.info
("Finances" in German)
€4,900 = $5,888 Sedo
18. 
tie
Steuer.info
("Tax" in German)
  €4,900 = $5,888 Sedo
20. InvestmentFonds.info
("investment funds" in German)
  €4,750 = $5,673 Sedo
21. Vacations.info $5,500 Pvt Sale
22.
tie
Woman.info $5,000 Sedo
22.
tie
Michigan.info     $5,000 Pvt Sale
22.
tie
Minnesota.info  $5,000 Pvt Sale
25. Erotica.info €4,000 = $4,913 Sedo
26. KFZ.info  €4,000 = $4,873 Sedo
27. CityGuide.info €4,000 = $4,773 Sedo
28.
tie
Meningite.biz
("Meningitis in French & Italian)
$4,250 Sedo
28.
tie
Meningite.info
("Meningitis in French & Italian)
$4,250 Sedo
30.  Grafik.info   €3,500 = $4,249 Sedo
31.
tie
Houston.info $4,000 Pvt Sale
31.
tie
Washington.info $4,000 Pvt Sale
31.
(tie)
ETC.info   $4,000 Pvt Sale
Unforgettable Footnotes:
Below are key sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due  to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal
Fashion.us (May 25, 2004)  $XX,XXX Private Sale

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry. 

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

 


 


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Domain Name Journal
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