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Today in The Lowdown: Go Daddy's first day as a publicly traded company went well Wednesday and the stock got off to fast start - jumping 30% at the opening bell.  

Also inside: It's not often that we see a .info domain on our weekly all extension Top 20 Sales Chart and almost unheard of to see one beat all comers, but that happened this week.

 


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The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

The State of the Industry 2015: After a Big Leap Forward in 2014 Experts Think the New Year Will Be Even Better

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to DNJournal.com's 11th annual State of the Industry Cover Story! As we have done at the start of each new year for more than a decade now, we have called upon leading experts from across the various sectors of the domain industry to give us their perspective on the most important developments of the past year, as well as their forecast for the year ahead. 

A dozen major players from the fields of domain investing and development, monetization,  brokerage, registry and registrar operations and domain law took time out of their busy schedules to share their thoughts with us. As always, to come keeps things fresh we called on a mix of  previous and new contributors to assemble an all star line up that will give you some great insight into where we've been and where we are headed next.      
Full Story Here

 Happy days are here again?
(2015 image from Bigstock)



After €400,000 Purchase of Viajes.com Amado Martin Benitez Aims to Become a Major Travel Industry Player With Newly Launched Site

By Ron Jackson

You may not have heard of Barcelona, Spain based domain investor/developer Amado Martin Benitez before, but don't be surprised if you start seeing the 33-year-old entrepreneur's name everywhere in the near future. In 2012 Benitez managed to acquire one of the world's best Spanish language domain names - Viajes.com ("Travel" in Spanish) for €400,000. After more than two years of painstaking development work, Benitez's company has launched a new site on the premier domain that he is confident will make him a power in the huge travel markets serving Spain and Latin America.

Benitez said acquiring Viajes.com involved some of the hardest negotiating he has ever been involved with because the seller, legendary South American domain investor Chris Chena, is a guy who is fully aware of what great Spanish keyword domains are worth. Benitez recalled, "Chris had just sold Juegos.com to Spill Games for $10 million. I was trying to negotiate the price of Viajes.com with him for at least a year and a half... but then the global economic crisis hit and we were able to work things out – plus, I’ve always been a saver and I had some cash to spend!," Benitez laughed.     Full Story Here 

 

Amado Martin Benitez
Viajes.com Founder



Huge Boost for GeoDomains: Business Star Tom Henderson Teams Up with Fred Mercaldo to Form City Brand Media

By Ron Jackson

Last summer we told you about a funding campaign that the unique geodomain development platform CitiesPlanet was undertaking in an effort to establish the company as the global standard for .com city geodomain owners seeking to maximize the value of their assets. We can now tell you that company founder Fred Mercaldo (who operates a successful city domain of his own at Scottsdale.com) has not only succeeded in getting the investment he was seeking - a new opportunity opened that produced far more financial support than he was looking for! Better yet he attracted a team of world class partners to help the company's more than 100 "City.com" clients reach their full potential.

Mercaldo, who was profiled in the March 2013 DN Journal Cover Story, told us, "CitiesPlanet has finalized negotiations with Tom Henderson and his San Francisco Regional Center group, resulting in a new corporation being formed: City Brand Media, LLC. I am ecstatic to finally have the partnership in place that will really be a game changer in the City.com space. Tom and his group have both the vision and the resources to properly support our efforts to develop, manage and increase the value of each City.com property in our portfolio.”

Full Story Here 

 



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