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Today in The Lowdown: A lawsuit seeks to stop ICANN from auctioning off the .Web new gTLD Wednesday, India's Anshul Goyal has sold Web.biz & THE Domain Conference has opened nominations for their annual Domain Industry Awards.

Also inside: Prices on this week's domain sales chart are so high you might want to put on an oxygen mask before looking at them! The year's biggest sale to date - soaring past $1.2 million - set the pace.

 


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The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
The Amazing Ascent of Whisky.com: How Michael Castello Turned a Free Domain Into a $3.1 Million Sale - See more at: http://www.dnjournal.com/cover/2014/february.htm#sthash.jnkq2io9.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf
Quality Trumps Quantity: Lessons Learned from T.R.A.F.F.I.C. West 2014   - See more at: http://www.dnjournal.com/cover/2014/may-june.htm#sthash.TGjujBZO.dpuf

How Former Army Airborne Officer Wayne Wheat Went from Jumping Out of Planes to Selling High End Domains

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Welcome to the 10th edition of our annual State of the Industry Cover Story. Every January since 2005 we have assembled a distinguished panel of experts drawn from every corner of the industry-  including domain investors, developers, top  corporate leaders and attorneys - to give us their thoughts on the key trends of the past year and what they saw coming our way in the new year ahead. 

This year we have put together our biggest panel ever, 17 of the industry' best and brightest, and split them into two groups of eight each - one comprised of investors & developers and one of corporate leaders. We will the extra spot with an attorney who has a foot firmly planted on each side of the line. 

- See more at: http://www.dnjournal.com/cover/2014/january.htm#sthash.YJo3bmZs.dpuf

Live domain auctions have been an exciting staple of leading domain conferences around the world ever since Monte Cahn staged the first one at the October 2005 T.R.A.F.F.I.C. conference in Florida. As live auctions grew in popularity, Cahn decided the global prominence of the events required a championship caliber auctioneer to call them. His search led to Texan Wayne Wheat, a former All-Around World Champion Auctioneer with 23 years of experience.

Still, Wheat had never sold domain names until Cahn put him in charge of the live auction at the 2008 T.R.A.F.F.I.C. New York conference. Even though the country had become mired in the Great Recession that had started the year before, Wheat rang up over $3 million in domain sales making him the "go to" guy for Cahn and other major conferences.

After more than two decades of selling real estate, autos, fine art, antiques and domains at high profile auctions around the world, Wheat's footprint has continued to grow. The latest feather in his cap was the publication of his new book, Bid & Grow Rich: The Secrets to Auctions, that quickly hit #1 in Amazon's Kindle Store.    Full Story Here

Wayne Wheat
Award winning auctioneer 
and author



An Inside Look at Sedo's Strategy for Promoting and Marketing New gTLDs and Accelerating Aftermarket Sales

By Ron Jackson

Ever since new gTLDs began rolling out in January 2014, we've heard criticism that they have not been marketed vigorously enough - leaving many in the general public unaware of their existence. Some have pointed the finger at ICANN and industry trade groups, some at new registry operators and some at registrars and even the registrants who aren’t developing the names they register or promoting the ones they have built out.  

Part of the problem may just be perception. Unlike, say, parking companies who market directly to domain investors, the marketing that is being done on behalf of new gTLDs has largely been aimed outward, making those efforts less visible to a lot of us than ones focused inward on the domain community. You need look no further than industry giant Sedo to see what I mean. Known for a decade and a half for their aftermarket and monetization platforms, Sedo has also been at the forefront of new gTLD marketing efforts. We talked with their Chief Marketing Officer, Christian Voss, about why they have taken that effort on their shoulders and their strategy for boosting new gTLD awareness.     Full Story Here 

 

Sedo CEO Tobias Flaitz & 
CMO Christian Voss
(right)



Huge Boost for GeoDomains: Business Star Tom Henderson Teams Up with Fred Mercaldo to Form City Brand Media

By Ron Jackson

Last summer we told you about a funding campaign that the unique geodomain development platform CitiesPlanet was undertaking in an effort to establish the company as the global standard for .com city geodomain owners seeking to maximize the value of their assets. We can now tell you that company founder Fred Mercaldo (who operates a successful city domain of his own at Scottsdale.com) has not only succeeded in getting the investment he was seeking - a new opportunity opened that produced far more financial support than he was looking for! Better yet he attracted a team of world class partners to help the company's more than 100 "City.com" clients reach their full potential.

Mercaldo, who was profiled in the March 2013 DN Journal Cover Story, told us, "CitiesPlanet has finalized negotiations with Tom Henderson and his San Francisco Regional Center group, resulting in a new corporation being formed: City Brand Media, LLC. I am ecstatic to finally have the partnership in place that will really be a game changer in the City.com space. Tom and his group have both the vision and the resources to properly support our efforts to develop, manage and increase the value of each City.com property in our portfolio.”

Full Story Here 

 



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