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No Holiday Break: Domain Buyers Kept Spending Christmas Week

by Ron Jackson

Editor's Note: We received word on Dec. 30 that Enom's Club Drop has reversed their previously reported sale of Addidas.com and are reselling it in a public auction. As a result this column has been revised to remove that domain and move those that had been below it up one position on our chart.

We fully expected to see a big slowdown in domain sales this past week. Many offices closed early so employees and executives could hit the road for the Christmas holidays. However, it looks like a lot of buyers stayed close to home, or at least close to their computers, so they could keep entering purchase orders. While we didn't see the depth of activity we usually do there was no shortage of significant sales, including 6 in the five-figure range.


SnapNames.com remains at the top of their game, placing three domains on our Top Ten this week including #1 eTrust.com at $25,600. We had mentioned the results of this auction in a Pipeline note a couple of weeks ago, but the sale wasn't completed until this week when payment for the domain was made. SnapNames also nailed down the 8th and 10th slots with OnlineSportsBetting.com and AutoRewards.com. †

When it comes to sheer numbers of high end sales, no one has been able to keep pace with Sedo.com in recent weeks. They rocked the house again this week, running off with 5 of the 10 positions on our new list, headed by #2 Partec.com at $24,725. That was the fuse for a hot streak that saw Sedo take four positions in a row, including #3 SML.com at $18,000 and #4 GoToSpain.com at $10,212. They also tied for 5th with GoYellow.com at $10,000. Sedo CEO Matt Bentley took a quick Christmas trip to San Diego to catch some sunshine, but he was back at his desk in snowy Boston Monday morning tallying up this latest round of impressive sales. It's hard to stay away when buyers are beating on the door! †

Afternic.com also earned a share of that 5th position after selling Vessel.com for $10,000. That helped .com pull off a rare sweep of the entire Top Ten this week! Let's take a look at the complete list of big winners, then we'll continue our rundown of the past week's best sales:

Domain Name Journal's Top Ten
Reported Domain Sales - Mon. Dec. 20, 2004 - Sun. Dec. 26, 2004
Euro to Dollar Conversion is Based on Rates in Effect Tue. Dec. 28

  Domain

Sold For

Where Sold
1. eTrust.com $25,600 SnapNames
2. Partec.com $24,725 Sedo
3. SML.com ††$18,000 Sedo
4. GoToSpain.com 7,500 Euros†= $10,212 Sedo
5.
tie
GoYellow.com $10,000 Sedo
5.
tie
Vessel.com $10,000 Afternic
7. Wellbox.com £4,500 = $8,690 Sedo
8. OnlineSportsBetting.com $8,115 SnapNames
9. BrainInjuryLawyer.com $7,707 Enom Club Drop
10. AutoRewards.com $6,401 SnapNames
 

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

As you can see above, Sedo wrapped up their quintet of top sellers with #7 Wellbox.com at $8,690. Last week country code TLD's took 3 of the top 4 spots on our chart. They were absent from the Big Board this week, but Sedo still sold several for very respectable prices. EAY.de (German country code) went for† 4,000 Euros†($5,447), InvestorGuide.co.uk attracted 2,800 Euros†($3,802) and another 3-letter .de, STM.de, followed at 2,000 Euros†($2,716). Sedo's other .com sales included Yoonoo.com at $4,700, Dispo.com at $4,000 and 247Music.com at $3,000. They also collected 1,999 Euros†($2,715) for RentenPortal.com ("retirement portal" in German) and $2,000 for iForgive.com.

The hit list at SnapNames was also a long one, with Seto.com at $6,050 and SaintThomas.com at $6,005 leading the way. A pair of nice automotive domains also crossed the finish line in impressive fashion. SUVAccessories.com delivered $5,650 and 4By4.com hauled in $4,544. Futur.com was also a winner at $4,877. The best .net was a 3-letter domain, ATP.net at $1,510.

Back at Enom's Club Drop, Tierras.com sold for $4,307, DebtManagment.com tallied $3,507 and Pusey.com cracked the 2K mark at $2,207. Afternic added to their bottom line with CellPhoneNumbers.com at $3,888 and Moniker.com/DomainSystems.com provided some Christmas cheer with PartyGin.com at $3,500. By the way, I will be a guest on Moniker CEO Monte Cahn's new internet radio show tomorrow night (Wed. Dec. 29) at 7pm U.S. Eastern Standard Time (2400 GMT). The one-hour program Domain Masters can be heard on WebmasterRadio.fm every Wednesday evening. Cahn also invites you to log in to the site's Lounge chat area during the program. †

*****

Our Year To Date chart remains unchanged this week. This is the final column for 2004, so below you have all of the reported sales ranging from $2.75 million down to $28,000 this year. Next week we plan to feature an expanded edition of this chart that will give you an even more detailed list of the year's big winners.

 

Domain Name Journal's Year-To-Date Leaders
Highest Reported 2004 Domain Sales through Sun. Dec. 26, 2004
Euro to Dollar Conversion†Based on Rates in Effect
When Sales Were Originally Reported by DNJ

- Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1. CreditCards.com $2.75 Million Private Sale
2. Mercury.com $700,000
(700K cash + $400,000 in goods & services)
Private Sale
3. ME.com $460,000 Moniker / DomainSystems
4. Rugby.com $350,000 Pvt Sale
5. Smoking.com $325,000 GreatDomains
6. Viajes.com
("travel" in Spanish)
$300,000 Sedo
7. Arab.com $225,000 Pvt Sale
8. VisitFlorida.com $186,000 Pvt Sale
9. Commerce.com $180,000 Sedo
10.
(tie)
Animation.com $150,000 Pvt Sale
10.
(tie)
Beef.com $150,000 GreatDomains
12. SSM.com $145,000 Pvt Sale
13. IQTest.de 123,625 Euros†= $147,635 Sedo
14. TourismAustralia.com AUD $201,000 = US$146,200 Pvt Sale
15. Sexkontakte.de
"Sex contacts" in German
110,000 Euros†= $141,175 Sedo
16. MR.com $125,000 GreatDomains
17. Truck.com $101,000 Moniker / DomainSystems
18.
(tie)
Net.net $100,000 Sedo
18.
(tie)
eCruise.com $100,000 Pvt Sale
20. Kreuzfahrten.de
"Cruises" in German
70,000 Euros†= $88,853 Sedo
21. SalesTraining.com $85,200 SnapNames
22. Kazalite.com $83,500 Pool
23. Sedo.com $80,000 Private Sale
24. BackCountry.com $75,000 Private Sale
25. Boxen.de
"Boxing" in German
56,500 Euros†= $72,509 Sedo
26. IFly.com $65,000 Sedo
27. Stop.com $62,500 Moniker/
DomainSystems
28. FreeCellPhones.com 45,000 Euros†= $60,426 Sedo
29. ClearDay.com $60,000 Moniker / DomainSystems
30. Domain.co.uk 42,000 Euros†= $55,783 Sedo
31. GolfCourses.com $55,750 Moniker/
DomainSystems
32.
tie
FKK.de 40,000 Euros†= $51,333 Sedo
32.
tie
Busen.de
"Bosom" in German
40,000 Euros†= $51,333 Sedo
34.
tie
Cultura.com $50,000 Sedo
34.
tie
Typing.com $50,000 GreatDomains
34.
tie
BoiseRealEstate.com $50,000 Moniker/
DomainSystems
34.
tie
Harmony.com $50,000 GreatDomains
34.
tie
Mirror.com $50,000 Moniker / DomainSystems
39. CarFinancing.com $46,000 Pool
40. Hardcore.co.uk £25,000 = $45,951 Sedo
41. Mingle.com $45,000 GreatDomains
42. Meningitis.com $45,000 Private Sale
43. Banker.com $41,000 Sedo/Traffic 2004
44.
tie
Robots.com $40,000 GreatDomains
44.
tie
Claims.com $40,000 GreatDomains
46. Mister.com $38,800 Pvt Sale
47. Faces.com $38,700 Moniker / DomainSystems
48. SDO.com $35,000 PerfectName
49. Metropol.com 30,500 Euros = $38,230 Sedo

50.

Nackt.de
"Nude or Naked" in German
30,000 Euros†= $38,081 Sedo
51. Marktforschung.de
("market research" in German)
28,000 Euros†= $36,630 Sedo
52. FoodPoisoning.com $36,500 Pvt Sale
53. Fotos.com 30,000 Euros†= $35,793 Private Sale
54. WesternAustralia.com AU$50,000 = $35,178 Pvt Sale
55. Cairo.com $35,001 Sedo
56.
tie
SinglesTravel.com $35,000 Pvt Sale
56.
tie
Miss.com $35,000 Afternic
56.
tie
Spamzilla.com $35,000 MarketEvolver
59. Low.com $32,640 Moniker/
DomainSystems
60. Refurbished.com $32,000 Pool
61. CleanEnergy.com $31,950 Moniker / DomainSystems
62. Humor.de 25,520 Euros†= $30,449 Sedo
63. EducationEssentials.com $30,375 Moniker/
DomainSystems
64. Single.co.uk 24,600 Euros = $30,341 Sedo
65. AccidentAttorney.com $30,100 SnapNames
66. DiscountDrugs.com $30,010 Namewinner
67. Stereos.com $30,000 Sedo
68.
tie
Cocina.com
"kitchen/cooking in Spanish"
$30,000 Pvt Sale
68.
tie
Cursor.com $30,000 Sedo
68.
tie
WebsiteDevelopment.com $30,000 DotcomAgency
68.
tie
DCJobs.com $30,000 Pvt Sale
68.
tie
CN.tv $30,000 Sedo
68.
tie
AntiDepressants.com $30,000 Private Sale
68.
tie
Gray.com $30,000 GreatDomains
68.
tie
Actor.com $30,000 Sedo
76. Infection.com $29,600 SnapNames
77. NewYork.info 22,000 Euros†= $28,086 Sedo
Unforgettable Footnotes:
Below are landmark sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal. High - Mid - Low indicates the range within the price category shown by multiple X's.
Juegos.com (June 29, 2004) High $XXX,XXX Pvt Sale
Woman.com (Feb. 10, 2004) Low $XXX,XXX Sedo
CellularPhones.com (May 11, 2004) Low $XXX,XXX Pvt Sale
Spanish.com (Sept. 8, 2004) Low $XXX,XXX Pvt Sale
DigitalPhotography.com (Dec. 14, 2004) Low $XXX,XXX Pvt Sale
IS.com (May 4, 2004) (No range) $XXX,XXX Pvt Sale
B√ɬľcher.de (Mar. 16, 2004)
{"books" in German)
High $XX,XXX Sedo


New TLD Section

As we noted in our mainstream section, there were some good sales this holiday week though the overall number of transactions was lighter, as could be expected at this time of year. The same holds true for the new extensions. We only had 6 notable sales reported so positions 7 & 8 on our New TLD chart are vacant this week. The leader was SOSNow.info which fetched an even $2,000 at Afternic.com. Three of the remaining five chart entries were from my own sales list. I sent #2 FAF.info to an Austrian company for $750 and a nice set of twins, Lasertag.biz and LaserTag.us, to a U.S. company, collecting $1,200 for the pair.†

Ironically some of the most valuable new TLD domains to change hands this week went for the least amount of money. We learned that the .US registry released some incredible domains from their reserved list, including Hawaii.us, Colorado.us and many others that were snapped up by a tiny handful of players who learned of the drop (looks to be less than 5 people from what we have seen). The domains did not appear on the usual expiring domain lists so nearly everyone in the industry missed the bonanza. There is more discussion on this unusual release of prime .US domains in this thread at the DomainState forum.†
Here is a look at the complete new extension list for the week ending Dec. 26:
 

Domain Name Journal's New TLD Great 8
Reported .info, .biz & .us Domain Sales Dec. 20, 2004 - Dec. 26, 2004
Euro to Dollar Conversion†is Based on Rates in Effect Tue. Dec. 28

  Domain

Sold For

Where Sold
1. SOSNow.info $2,000 Afternic
2. FAF.info †$750 Pvt Sale
3. WebsiteManager.info 500 Euros†= $681 Sedo
4. LaserTag.biz $600 Pvt Sale
5.
(tie)
LaserTag.us $600 Pvt Sale
6. SDM.biz †$500 Pvt Sale
7. Vacant    
8. Vacant    
 
As you can see, Sedo staked out the #3 position with WebsiteManager.info at $681. Aaron Kluge of BrokeringDomains.com accounted for the final chart entry, selling SDM.biz to a German company for $500.
 
Our Year-To-Date New TLD chart remains unchanged this week as no domains cracked the current $4,000 entry barrier. Next week we will lower that hurdle and bring you an expanded list of the best new extension sales in 2004. In the meantime here is the cream of the crop through Sunday, Dec. 26:
 
Domain Name Journal's Year-To-Date New TLD Leaders
Highest Reported 2004 .info, .biz & .us Domain Sales through Dec. 26
Euro to Dollar Conversion†Based on Rates in Effect
When Sales Were Originally Reported by DNJ

- Domains entering the chart this week are highlighted in green -

  Domain

Sold For

Where Sold
1. NewYork.info 22,000 Euros†= $28,086 Sedo
2. Casino.info 17,500 Euros†= $20,899 Sedo
3. HMS.info 9,280 Euros†= $10,492 Sedo
4.
tie
Tampa.info $10,000 Pvt Transaction

4.
tie

Moscow.info $10,000 Sedo
6. SolarStrom.info
("solar energy" in German)
8,000 Euros†= $9,802 Sedo
7.
tie
Gay.biz $9,500 Sedo
7.
tie
Vitamins.info $9,500 Afternic
9. RioDeJaneiro.info $9,000 Pvt Sale
10. Stocks.us $8,062 Sedo
11. Erickson.info $7,500 Moniker/
DomainSystems
12. Party.info 6,000 Euros†= $7,166 Sedo
13. Book.biz $7,000 Galcomm
14. BDSM.info 5,500 Euros†= $6,947 Sedo
15. Reifen.biz
"tires" in German
5,500 Euros†= $6,894 Sedo
16. Vancouver.info 5,000 Euros†= $6,378 Sedo
17. Party.us $6,000 Pvt Sale
18. NYC.biz $6,000 Pvt Sale
19. Beach.info 5,000 Euros†= $5,972 Sedo
20.
tie
Finanzen.info
("Finances" in German)
4,900 Euros†= $5,888 Sedo
20.
tie
Steuer.info
("Tax" in German)
4,900 Euros†= $5,888 Sedo
22. InvestmentFonds.info
("investment funds" in German)
4,750 Euros = $5,673 Sedo
23. Vacations.info $5,500 Pvt Sale
24.
tie
Woman.info $5,000 Sedo
24.
tie
Michigan.info $5,000 Pvt Sale
24.
tie
Minnesota.info $5,000 Pvt Sale
27. Erotica.info †4,000 Euros= $4,913 Sedo
28. KFZ.info 4,000 Euros†= $4,873 Sedo
29. CityGuide.info 4,000 Euros†= $4,773 Sedo
30. Discount.info 3,250 Euros†= $4,319 Sedo
31.
tie
Meningite.biz
("Meningitis in French & Italian)
$4,250 Sedo
31.
tie
Meningite.info
("Meningitis in French & Italian)
$4,250 Sedo
33. Grafik.info 3,500 Euros†= $4,249 Sedo
34. Fraternite.info
("fraternity" in German)
3,000 Euros = $4,012 Sedo
35.
(tie)
Houston.info $4,000 Pvt Sale
35.
(tie)
Washington.info $4,000 Pvt Sale
35.
(tie)
ETC.info $4,000 Pvt Sale
Unforgettable Footnotes:
Below are key sales where the price level (denoted by X characters) was released but not the exact price paid. This will allow us to note significant sales that are among the Year-To-Date leaders but cannot be ranked numerically due to a confidentiality agreement that kept the exact price private. Date shown indicates when the sale was first reported in Domain Name Journal.
Fashion.us (May 25, 2004) $XX,XXX Private Sale

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better, just drop a note to editor@dnjournal.com.

We truly appreciate the industry leading companies represented on our charts who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of the American Marketing Corporation also provide invaluable help by sending us data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday publication to give you the freshest sales report in the industry.

We will close with this standard caution. These are not average selling prices - these are top selling domains. One of the biggest impediments to making sales is pricing domains at unrealistic levels. For most of us, pricing domains at the levels achieved on the Top Ten chart will leave us waiting a long time to make a sale! We hope you will use the information presented here as a measuring stick that will help you price your domains at levels that will put more money in your pocket more often!

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

 



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