Beach, Florida) -
130 domainers from 9 countries have converged on this affluent
Atlantic Coast beach community for what is believed to be the first
industry trade conference to attract top level management from
leading companies, domain investors and attorneys in one place. This
is the first of three nightly reports we are filing from the T.R.A.F.F.I.C.
site to keep you up to date on daily developments
event actually began yesterday with registration and a welcoming
cocktail party but the first business sessions were held
Delray Beach, Florida Marriott
Location of T.R.A.F.F.I.C. 2004
(standing at podium in photo at left)
and Howard Neu, Esq.
(seated next to Schwartz) kicked things off with a 9am session welcoming the attendees
who came from across the
U.S., Canada, Mexico, France,
Germany, Luxembourg, Australia, Hong Kong
capacity crowd was on hand to hear their comments and to
attend the opening seminar featuring success stories from
New York's Jeff Reynolds of AmericanFlags.com
(in photo at right) captivated the crowd with his account of
the acquisition and development of his domain. Reynolds
purchased it for $2,650 in an Ebay auction and earned
his money back within two weeks! He has since capitalized on
the domain's inherent traffic to build an extremely strong
business that sell flags ranging from a few dollars to $5,000
each. He has expanded his offerings to more than 300 products
and said the domain name made it all possible. Reynolds'
experience was such a compelling entrepreneurial story we are
planning to do a complete article on him in the near
was considerable discussion prior to the event about the high price
for registration but a quick tour of the impressive venue made it
clear that no cost was spared to produced a major league event. The
dining and social events were top notch as were the facilities from
the comfortable conference hall to the spacious exhibit area. We had
not even expected to see the latter but several companies went to
the considerable expense of having professional exhibits built and
transported to the venue.
you might expect, the largest exhibit and staff came from the
event's lead sponsor, DomainSponsor.com.
Their display (only a portion of which could be fitted into the
picture below) was located just outside the main conference hall and
was a beehive of activity throughout the day. Attendees stopped by
to get the details of DomainSponsor's new version 2.0 program that
features improved optimization (they reported overall payout rates
jumped 9% this week after just a couple of new optimization features
were implemented and more are on the way), a new domain for
sale notice option, improved landing pages and statistical reports.
are additional photos from the busy exhibit area (starting with 1st photo below). The
middle photo shows Moniker.com/DomainSystems.com
CEO Monte Cahn
at his company's booth while the bottom photo shows
Joyce Corey from Pool.com
who were on hand to assist President Taryn
at their company's display.
handed out free T-shirts at their booth, Fabulous.com
free embroidered tote bags and there were a variety of souvenirs and
keepsakes from other booths. We expect to see these things at mature
industry trade shows but were admittedly surprised to see this level
of display foresight and professionalism in a first time event. It
made our industry look good and in addition to DNJournal.com
there were reporters from the mainstream press there to see it
(including one from the New
York Daily News).
luncheon (crowd settling in pictured below) featured talks from
three of the top attorneys that specialize in domain industry
issues, Ari Goldberger,
Another leading barrister in this field, Stevan
be found manning the
Future Media Architects
in the exhibit hall. Lieberman flew in at the last minute to fill in
for his client,
Thunayan K. AL-Ghanim (Elequa),
who had to cancel plans to attend after being delayed by business
first of two afternoon seminars focused on the increasing payout
rates we have been seeing in the pay per click (PPC) business. A
distinguished panel (pictured below) including (left to right)
DomainSponsor.com executives Ron
Lawrence Ng, Sedo.com CEO
and Fabulous.com CEO
delivered plenty of good news in that session. They all predicted
payout rates will continue to increase as more and more businesses
discover the value of targeted traffic and bid prices up.
was fascinating to hear the insights delivered by these top level
industry insiders and attendees were able to ask their own questions
from the audience.
originally planned to provide more specifics on the day's
discussions but after listening to the depth and scope of what was
covered we quickly determined that would be impossible to do (and
still get a daily report out to you). Fortunately, the show
organizers hired multiple camera crews to record the entire
conference and they plan to make a DVD available on the T.R.A.F.F.I.C.
site within the next 30 days.
second afternoon seminar featured a discussion on the differences
between commercial and social domains and the respective merits of
each. That panel (shown below) included (left to right) Steve
of Stoeser.com, Dave
of AFX Communications,
and Rick Schwartz.
discussion and others throughout the day were expertly
moderated by Mr. Neu,
a former TV talk show host (and mayor) in South Florida. He
kept the proceedings on track by interweaving questions
from the audience with his own insightful queries about the
topic at hand.
had to leave after the final seminar to prepare this report
for you, activity continued this evening with a major dinner
featuring keynote speaker Ben
That was to be followed by a 10pm-2am offsite party, Traffic
hosted by DomainSponsor. Though they will be celebrating into
the wee hours, we expect to see the participants back in
action tomorrow morning and we will be back tomorrow night
with a recap of Friday's activities.
highlight of the Friday schedule will be a 7:30pm dinner
featuring entertainment and announcement of the winners
of the domain auctions currently underway. Attendees were able to place
domains up for bid and place bids of their own on a large
board in the exhibit area (see photo at right). For example, Banker.com
was listed with a $41,000
reserve and already had a $41,000
bid this morning. Other domains being offered include
Consulting.com, Europeans.com, Advertising.org
to name just a few.
|Our Friday report has now been
posted and is available here.
to Domain Name Journal Home Page