told us the partners committed over $100,000
in expenditures before they had any assurance the event would be
supported by the industry’s leading companies and individual
investors. They were soon able to breath easier when DomainSponsor.com
immediately signed on as the lead sponsor. Additional sponsors
quickly followed suit, including Fabulous.com,
Pool.com, Moniker.com, Sedo.com, HitFarm.com, Kanoodle.com, FMA.com, ParkingDots.com
among others. Representatives from many other major companies,
also registered as have many of the largest individual domain
portfolio owners in the world.
event was not an inexpensive undertaking and it will not be
inexpensive to attend. The range of registration fees goes all the
way up to $5,000, but many have registered for $1,250 by requesting
an invitation from the show’s organizers. Schwartz said the high
tariff had a purpose beyond covering the costs of the event. “It
is an important ingredient in discouraging less than serious folks
from attending,” Schwartz said. “It is also part of the chemistry
we are trying to create. When you have to invest several thousand
motivates folks to do some business to justify the expense. Folks
to make things happen and get creative. That is why this will be a
landmark event. Schwartz added, "any qualified domainer with
their reputation intact can get an invitation by writing firstname.lastname@example.org."
However, Schwartz said registration will be closing in the next few
days and there will be no onsite registration due to limited space
(Editor's Note: Registration was closed
Oct. 12 and interested parties will now be placed on a waiting list
in the event of cancellations).
said that with so many major domainers attending he expects news of
major domain deals, trades and acquisitions to come out of the show
as well as the birth of several long term projects. “The core
reason for the conference is to accelerate the entire domain
industry and teach others about the art and science of traffic,”
Schwartz said. “The domain world is about to take a giant
leap forward. Imagine some of the largest and most impressive domain
collections in one room at one time with nothing but time on their
hands. Add to that many of the folks that help you monetize, host,
capture and protect those domains. Then add a few new products and a
rising payout market and a sense of some fierce
competition and then add some things I can't put in words as it is
part of the chemistry and VAVOOOM!
Big things will happen!”
will be an amazing thing to look around a room and realize that the
attendees combined own over one million domain names, have daily
visitor traffic in the millions if not more, have an earning
power that can’t yet be calculated and a portfolio of domain names
that combined would rival some fortune 500 companies"
Schwartz said. "That's before we even talk about the sponsors
and the staggering numbers and innovations they bring to the table.
I don't think it would be a stretch to say that some of the most
forward thinking minds of the Internet will be there. The
energy in that room alone will be worth the price of admission.”
Director of Business Development Ron
echoes Schwartz's enthusiasm. Sheridan told DNJournal.com
are very excited about participating in T.R.A.F.F.I.C. 2004.
We are looking forward to having a chance to meet face to face with
our existing publishers, and to get a chance to meet potential new
publishers who are looking to improve their earnings."
added "We will be showing off some new stuff as part of our DomainSponsor
rollout at T.R.A.F.F.I.C and we’ll be giving away some nice gifts
and even raffle off some special prizes. Then on Thursday
night (Oct. 21) at 9pm we can all party down at the DomainSponsor T.R.A.F.F.I.C.
Jam 04 (including host bar, free food and transportation to and from).
The event is invitation only so be sure to stop by the DomainSponsor
booth for free tickets!"
Though Schwartz has a legendary flair for promotion he said no one
could make such an event happen if the timing weren’t right. “A
show at this time last year would not be as meaningful. A show at
this time next year might be too late. We
saw something last winter that indicated a boom was on the horizon
and the best way to capitalize on it was to time this show right. I
think we hit a bulls eye.”
have been several failed attempts at some sort of domain event so
there were many hurdles to overcome,” Schwartz said. “The
hardest part was finding the right venue and figure a time of the
year that would be good. What was important was finding a place with
few distractions, relaxing, intimate and memorable. We gave
ourselves plenty of time and we had loads of support from both
sponsors and domainers. Let’s be frank, the greatest challenge is
still in front of us. Our reputations are on the line and that is
something we take very seriously.”
features an ambitious series of seminars, networking events,
breakfasts, lunches and dinners. The main event will be a Thursday
night dinner where noted actor and author Ben
will deliver the keynote speech.
those who will not be able to attend in person, Schwartz said you’ll
still be able to see it on video. “We have contracted a video
company to record and edit all the seminars and plan to have it
available for those that don’t attend. However it will be the 1 on
1 networking, domain trading and bread breaking that will make this
show valuable, memorable and profitable.”
will be on hand to provide same day coverage of conference
highlights. Our daily show summaries and photos will be posted each
evening Thursday through Saturday (Oct. 21-23). You will be able to
find links to those on the home page (left column below the cover
story where the show preview article currently appears). Successful trade shows play a major role in all healthy
industries and we hope this will be just the first of many such
events in the months and years ahead.
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