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Guta.com Breaks Down 2Q-2020 Premium Domain Sales Trends in Their New Quarterly Report

International domain brokerage firm Guta.com has released their latest free  quarterly Premium Domain Sales Observation Report (.pdf file) covering the 2nd quarter of 2020. With offices in both the U.S. and China, Guta, founded by CEO George Hong, has a perfect vantage point to see what is happening in the domain aftermarket in both the Eastern and Western hemispheres. Their reports focus primarily on .com domain sales in these categories: 1-4 Numbers, 1-3 Letters, 2 Characters and one-word English dictionary domains.

The report shows continuing soft demand for short .com numeric domains in the Chinese market (where most buyers in that category hail from), noting, "In 2Q-2020 2020, the sales volumes of NN .com, NNN .com, two-character .com remained at the lowest level since 2018. The sales count of NNNN .com was down by 31.1% from the previous quarter."

Short acronym domains fared much

better with the 3-letter .com sales count was up 35.3%, though prices continue to be generally lower than at the height of the China boom a few years ago. Guta reported that nearly half (11 out of 23) of the LLL.com sales they saw came with publicly reported prices, all of which fell in the low five-figure range. The scarcity of two-letter .com domains kept prices for that category in line with the previous quarter, with  Chinese buyers acquiring all of those that were sold.

Guta.com Founder George Hong

The brightest spot, as has been reported from several other sources in recent months, has been the popularity of one-word English language .com domains. Guta reported, "In Q2-2020, the total sales count of one-word English .coms reached the highest amount since 2018. From among those whose prices were publicly reported, the top four sales were low six figures with the remaining ones below $100,000. The number of end-user purchases was higher than in Q1 2020 but lower than in Q3 2019 and Q4 2019. From that Guta surmised that domain investors jumped at opportunities to purchase premium one-word .com domains at relatively lower prices.

You can read the entire illuminating report here.


(Posted July 27, 2020)  

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