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Domain Monetization Expert Michael Gilmour Gifts Industry with Series of Free Master Class Videos

After buying and monetizing domains for nearly two decades now, ParkLogic.com Founder Michael Gilmour is a universally acknowledged expert on domain monetization. If you have gone to any domain conference, practically anywhere, and the topic was monetization, you most likely saw Michael on stage, often on the dais alone as a keynote speaker. We told the personable Australian's life story in 2008 DN Journal Cover Story that still attracts a steady flow of readers today.

Looking for a way to give back to an industry that has given him and his family so much support over the years, Gilmour, who is also an author and veteran blogger, hit upon the idea 


of a completely free site where he could share his expertise through a series of videos. That way anyone who wants to learn more about the topic can do so whether or not they are able to travel to conferences. Michael's vision, MasterClassLessons.com is now online (it can also be reached through the MCL.club shortcut.  


When you visit MCL you will find 10 well organized video lessons, each running about 15 minutes in length. There is also a short preview (typically in the two-minute range) for each lesson than you can view to decide if you want to dive into the full lesson. This is especially helpful for those who are already familiar with some aspects of domain monetization and may want to concentrate on topics that will be most useful for them. The series includes these lessons:


1) Introduction
2) The Four Domain Business Models
3) Is Domain Monetization Dead?
4) Understanding the Fundamentals
5) RPM, A Misunderstood Metric

6) Measuring Success
7) Benefits of Traffic Routing
8) Rotating vs. Algorithmic Switching
9) Impact of Direct Advertising
10) Managing a Large Domain Portfolio


Michael Gilmour delivering a keynote speech on domain monetization at the 2020 NamesCon Global conference in Austin, Texas in January.


If people find the current Master Class Lessons useful, Michael told me he may follow the domain monetization series with new master class curriculums in the future. He mentioned Domain Sales, Website Development and Business Development (all areas where he also has extensive expertise) as possibilities for Gilmour's appealing video treatment. You may have your own ideas about subject matter you would like to see - but one thing I think we can all agree on is this - you can't beat the price! 


(Posted August 18, 2020)   


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