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New Guta.com Premium Domain Sales Report Finds Mixed Results at the High End of the Market

International domain brokerage firm Guta.com has released their latest free  quarterly Premium Domain Sales Observation Report (.pdf file) covering the 3rd quarter of 2020. With offices in both the U.S. and China, Guta, founded by CEO George Hong, has an ideal vantage point to see what is happening in the domain aftermarket in both the Eastern and Western hemispheres. Their reports focus primarily on .com domain sales in these categories: 1-4 Numbers, 1-3 Letters, 2 Characters and one-word English dictionary domains.

In 3Q-2020, ending September 30, Guta reported sales of rare and expensive 2-letter .coms has continued to climb slowly since the first quarter of the year. 3Q saw eight sales in that category, including LT.com, a domain that reportedly sold for seven figures (USD) though the  exact price was not disclosed.

In other categories, Guta noted, "Two to four number .coms and two-character .coms (one character being a letter 

and one a number) - the types of domains that the Chinese buyers typically are interested in - did not do well in the 3rd quarter. The sales count of NNNN .com dropped to the second- lowest level since 2018. For the first time in the past 11 quarters, there was no publicly reported sales of any NNN .com, NL .com, or LN .com domains."


Guta.com Founder George Hong

The report added, "The sales count of LLL .com and one-word English .com domains dropped in Q3 2020 compared with the previous quarter, however both categories saw more transactions in the six-figure USD range. Additionally, NAS.com (at $720,000) topped the list of publicly reported domain sales for the entire year to date. Meanwhile, the end-user purchase rate of one-word English .com domains rose to its fourth-highest level since 2018.

Guta closed the report's executive summary by saying, "In summary, while the demand for short numeric and two-character .com domains fell to a historic low since 2018, end-users were actively buying other types of domains and possibly at increased budgets."

The get specific examples of sales results for all of the categories Guta covers and a more detailed account of the 3Q results, check out the full report here

(Posted October 27, 2020)  


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