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Editor & Publisher Ron Jackson.


In a Record Breaking .NET Sale Poker.Net Changes Hands for $750,000 to Smash the Previous Mark Set 7 Years Ago

What a month March 2021 has been for the domain aftermarket! Just one day after we released our latest bi-weekly Domain Sales Report that was stuffed with an eye-popping 13 six-figure sales, we've gotten news that Poker.net has been sold for $750,000 in the biggest .net sale ever reported. The previous mark was $500,000 for Mobile.net (a sale we told you about in this column back in 2014). 

The WhoIs record shows that Poker.net has been acquired by ADX Labs, a technology and marketing company based in Minnesota. As of this writing the new owner's plans for the domain have not been announced.

Image from Bigstock

Joe Uddeme
Founder, NameExperts.com

Three veteran brokers played a role in setting the new high water mark for the .nets. The seller was represented by Joe Uddeme, who founded NameExperts.com in 2015 after a successful five-year run at Domain Holdings. Over the past 12 years Joe has racked up a long string of high end sales and acquisitions. The buyer's broker was Tony Adams at HQBrokerage.com. Andy Kelly also played a role. After seeing Uddeme had Poker.net listed, Kelly, knowing that Adams had a client that would likely have an interest, let Adams know the domain was on the market. Uddeme and Adams connected and worked out the deal. 

Joe told me, "I  saw a tremendous opportunity targeting the end-user marketplace. Ultimately, the highest offer was brought in from Tony. He and I have worked together on deals in the past, and it was great to complete this one and deliver an exceptional price for the seller. At the end of the day, we were able to create a win-win that both buyer and seller could be happy with."

We will be officially charting Poker.net when our next sales report comes out March 31. As of today it would rank as the 3rd highest sale, regardless of extension, so far this year. It is also, by far, the biggest non .com gTLD sale of the year to date.

Congratulations to Joe, Tony, Andy on the transaction and to ADX Labs for their acquisition of a great domain name.

(Posted March 18, 2021)  

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