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The
Internet
Commerce Association (ICA),
the non-profit trade
association that defends domain
registrant's rights, has announced
their next online event for ICA
members. The Domains of
Brand Naming will run from
2 to 3pm US Eastern time on Wednesday,
April 7. The ICA has persuaded
two creative minds from one
of Silicon Valley's top
naming agencies to host a session
in which they will talk about the challenge of
branding and their
branding
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process.
They are Catchword’s senior
strategist, linguist and co-founder, Laurel Sutton, and Creative
Director Erin Milnes - both experts in linguistics and brand naming.
Laurel and Erin
came up with the corporate identities for FireEye, UpWork, Vudu,
Nature's Promise, and many others. They will cover what brand
names are and what they can (and cannot) do, as well as Catchword’s
history, their Accelerator, and naming process. As is the case for all
sessions in the ICA members only series, the meeting will be interactive,
and they will reserve plenty of time for questions in the Zoom-based event.
For those who miss the live stream, a recording of the hour will available
for a limited time to ICA Members. Not an ICA member? You can fix
that right now! Join up here
and you'll get an invite to the April 7 event (as well as all future ICA
events and meetings) and you will also be helping yourself by
supporting an organization that has repeatedly demonstrated its ability to
protect your rights as a domain owner.
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Brent
Oxley
(Photo
credit: OxHuntingRanch.com) |
The ICA has grown by leaps and bounds
in recent years as industry leading domain investors, service
providers and legal experts have rallied around the group and its
mission to defend the rights of domain registrants around the world. HostGator
and Create.com
Founder Brent Oxley is the latest to throw his support behind
the organization, doing so with a $50,000
contribution from Create.com.
Oxley knows from first hand experience
how important it is for industry participants to band together
to protect unwarranted threats against their assets and enterprises.
As most of you are aware, Brent was caught up in a widely publicized nightmarish
situation that threatened over two dozen domains
from his multi-million dollar portfolio, including the primary
business domain for his new hosting company at Create.com.
For a time Oxley was prevented from accessing his domains due to a
legal dispute that originated in another country. Fortunately, he has
since regained access to his domains but the experience was one he
doesn't want to repeat nor see others go through. His support
for the ICA will be immensely helpful on that front. |
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