Featured in the  Wall Street Journal Forbes   Bloomberg Investors Business Daily   ABC News BBC News   CNN/Money MSNBC USA Today New York Times 


The Lowdown Subscribe to our RSS Feed

Welcome to the The Lowdown from 
DN Journal
- your source for notable news 
and information from all corners of the global domain name industry! 

The Lowdown is compiled by DN Journal 
Editor & Publisher Ron Jackson.

GoDaddy Registry Goes BIG in New gTLD Biz Acquiring .CLUB, .Design and 28 MMX TLDs

GoDaddy Registry, one of the 800-pound gorillas in the top-level domain management business, put on a couple of hundred more pounds in one stunning $120 million+ swoop today. The company announced it is acquiring the .club and .design domain extensions, as well as 28 domain extensions (and certain other business assets) owned and operated by Minds + Machines Group Limited (MMX). The MMX portfolio includes location-based domain names like .miami, .boston and .bayern, as well as lifestyle, business and niche-related domains like .vip, .fashion, .yoga and .cooking.


GoDaddy Registry will pay $120 million for the relevant assets of MMX (subject to customary

adjustments). Terms of the deals for .club and .design were not disclosed. .Club has been one of the most heavily marketed new gTLDs over the years and has recently gained considerable traction from being associated (unofficially) with the exploding Clubhouse audio-only social media app where users can form their own clubs centered on specific interests.

Nicolai Bezsonoff
Registry VP & GM
GoDaddy Registry

Completion of each of the acquisitions is subject to the satisfaction or waiver of certain conditions precedent, and, in the case of the MMX transaction, MMX shareholder approval and consent of certain geographic and commercial partners and licensors.


Also today, GoDaddy Registry, a wholly-owned subsidiary of GoDaddy Inc., was awarded  contracts from ROAR to help manage the launch of generic domain extensions .basketball and .rugby, as well as one from Ally Financial to manage the branded .ally domain. Upon close of the new acquisitions, GoDaddy Registry will own, manage or operate more than 240 top-level domain extensions, with more than 14 million domain names under management. 


GoDaddy Registry Vice President and General Manager, Nicolai Bezsonoff, said "GoDaddy Registry is committed to making more meaningful, memorable domain extensions available to all registrars, so their customers can find the perfect domain names for their business, brand or big idea. All three acquisitions

support our growth strategy in unique ways by expanding our portfolio of generic, geo-targeted, and vertically-focused top-level domains."

(Posted April 7, 2021)


If you've been out of the loop lately, catch up in the Lowdown Archive!

We need your help to keep giving domainers The Lowdown, so please email [email protected] with any interesting information you might have. If possible, include the source of your information so we can check it out (for example a URL if you read it in a forum or on a site elsewhere). 

Follow us on 
Like us on 
Subscribe to our 
RSS Feed

 SITE LINKS: Home Page | Weekly Domain Sales Report | YTD Sales Charts | The Lowdown
 News Headlines | Get Email Alerts | Site Archives | Classified Ads | About Us | Email Us

No photos, text or content of any kind may be copied from this site without expressed written consent Copyright 2021 DNJournal.com - An Internet Edge, Inc. company.