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GoDaddy Registry Goes BIG in New gTLD Biz Acquiring .CLUB, .Design and 28 MMX TLDs

GoDaddy Registry, one of the 800-pound gorillas in the top-level domain management business, put on a couple of hundred more pounds in one stunning $120 million+ swoop today. The company announced it is acquiring the .club and .design domain extensions, as well as 28 domain extensions (and certain other business assets) owned and operated by Minds + Machines Group Limited (MMX). The MMX portfolio includes location-based domain names like .miami, .boston and .bayern, as well as lifestyle, business and niche-related domains like .vip, .fashion, .yoga and .cooking.

 

GoDaddy Registry will pay $120 million for the relevant assets of MMX (subject to customary

adjustments). Terms of the deals for .club and .design were not disclosed. .Club has been one of the most heavily marketed new gTLDs over the years and has recently gained considerable traction from being associated (unofficially) with the exploding Clubhouse audio-only social media app where users can form their own clubs centered on specific interests.

Nicolai Bezsonoff
Registry VP & GM
GoDaddy Registry

Completion of each of the acquisitions is subject to the satisfaction or waiver of certain conditions precedent, and, in the case of the MMX transaction, MMX shareholder approval and consent of certain geographic and commercial partners and licensors.

 

Also today, GoDaddy Registry, a wholly-owned subsidiary of GoDaddy Inc., was awarded  contracts from ROAR to help manage the launch of generic domain extensions .basketball and .rugby, as well as one from Ally Financial to manage the branded .ally domain. Upon close of the new acquisitions, GoDaddy Registry will own, manage or operate more than 240 top-level domain extensions, with more than 14 million domain names under management. 

 

GoDaddy Registry Vice President and General Manager, Nicolai Bezsonoff, said "GoDaddy Registry is committed to making more meaningful, memorable domain extensions available to all registrars, so their customers can find the perfect domain names for their business, brand or big idea. All three acquisitions

support our growth strategy in unique ways by expanding our portfolio of generic, geo-targeted, and vertically-focused top-level domains."

(Posted April 7, 2021)

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