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That Didn't Take Long! First Seven-Figure Domain Sale of the New Year Revealed

It looks like 2022 is determined to pick up right where 2021 left off - in the middle of a booming domain aftermarket. This afternoon the first seven-figure domain sale of the new year was revealed when Murat Yikilmaz from Best Web Limited (BestWeb.com) sent us documentation from his $1,228,200 sale of Unlock.com.

The buyer, San Francisco-based Unlock Technologies, Inc., already has their site up on the domain. The financial services company allows homeowners to unlock the equity value of their homes by paying cash for an interest in their property.

As a point of reference, if this sale had been announced in 2021 it would have ranked among the 15 highest sales on our Top 100 Sales Chart. Instead, it will be at or near the top of our first 2022 Year-To-Date Top Sales Chart when it debuts later this month.

Image from Bigstock

By the way, seven-figure territory is nothing new for Murat and BestWeb.com. They had the # 2 sale in 2020 with Bullish.com at $1,080,000. Only two seven-figure sales were reported that year, making the 2021 explosion - when 14 were reported at that level - especially eye-popping.

(Posted January 12, 2022)  


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