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New 2022-1Q Premium Domain Sales Reports from GGRG and Guta Provide Key Aftermarket Data

I just finished going through two of my favorite quarterly reports on results from the domain aftermarket that broke down what happened in key parts of the premium market in the opening quarter of 2022. One is the 23rd edition of the GGRG.com brokerage's Liquid Market Report and the other, also from a leading domain brokerage, is Guta.com's Premium Domain Sales Observation Report. The thing that makes these two reports special is they give very specific market segments in-depth treatment that you don't get from more general overviews of the market. 

In both cases, GGRG and Guta cover top tier premium domains - but there are differences there too. GGRG Founder Giuseppe Graziano, who is based in Europe, tackles always popular ultra-short acronyms or numeric domains (like two and three letter .coms, 3-number domains, and other widely valued groups).  Guta Founder George Hong's focus on premium domains also includes the one-word dictionary domains that are such hot commodities now. George, who has offices in both the U.S. and China, is in a position that also gives him special insight into the both the English and Chinese language markets.  

One of the many interesting data points in Guta's 2022-1Q report is a decline in the number of one-word dictionary domain transactions in each of the last four quarters. Transactions hit an all-time high in 2021-2Q at 114, dropped to 90 in 2021-3Q, slipped again to 59 in 2021-4Q and, in the most recent quarter, came in at 46. If you follow our bi-weekly domain sales report, you know there has been no apparent decline in the prices being paid for top tier one-word domains, in fact they were up considerably from the previous year (we reported 11 seven-figure one-word sales in 2021 vs. only two in 2020). The declining number of completed transactions could stem from domain owners demanding more money for their assets in a market where they are in high demand, or just less inventory being available for sale.

Dictionary word domains are not followed at GGRG where, as noted above, the focus is on short acronyms and numerics. GGRG's Liquid Market Report for the opening quarter did see a significant drop off in dollar volume for that group with one of the industry's bellwethers, Escrow.com, reporting a 53% decline in dollar volume for this class after posting their best quarter ever in GGRG tracking the previous quarter.  GGRG also reported seeing a sharp drop in median prices: -59% for 3Ls, -19% for 4Ls and -14% for 4Ns. At the height of the China boom a few years ago, those kinds of domains were market leaders but they have cooled considerably since that frenzy subsided.

Both of these report are free of charge, so check them out for yourself for all of the data in detail.

GGRG.com Founder Giuseppe Graziano



Guta.com Founder George Hong

(Posted May 2, 2022)  


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