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The 2022 Web Marketing Festival in Italy Last Week Reminded Us What We've Been Missing

As the domain industry gears up  for its first major in-person conference in over two-and-half years (NamesCon Global in Austin later this summer), it has been good to see that several other large Internet related conferences have been able to stage well-attended events around the world. While we  haven't eradicated Covid 19 completely, it looks like we've finally made enough progress to allow people to safely get back together for the kind face to face meetings that are so important for building relationships and growing businesses in every field. 

The latest example of that was the 2022 Web Marketing Festival that ended Saturday (June 18) at Rimini Fiere in Italy. Thousands of attendees and over 250 exhibitors from around the world turned out for the annual event that serves as an accelerator of culture, training and innovation for the online marketing industry. The three-day festival featured over 100 events devoted to training, B2B meetings, networking, culture, concerts, shows and entertainment. 

Natalija Japerte, Intis Telecom Business Development 
Director (at right), with a fellow attendee ready to head
into the 2022 Web Marketing Festival at Italy's 
Rimini Fiere
center last week.

A new registrar, IT.com, was one of the domain companies that had a big presence at the Web Marketing Festival. In the photo below, IT.com's Social Media Manager, Tatyana Tarassenko (left), was on hand to greet attendees at the company's booth. It made a lot of sense for IT.com to exhibit in Italy. The country's ccTLD is .it, so being able to register 3rd level domains at IT.com (like Rome.it.com or Vino.it.com) could resonate with Italians who also recognize .com's status as the world's most popular gTLD.

Below: The vast exhibition space at the Rimini Fiere included a number of spots where attendees could take a break, catch up with messages and chat with friends.

Above & below: IT.com Business Manager Rolandas Japertas (at right) stayed busy making new acquaintances from the steady flow of attendees at the IT.com booth throughout the Festival.

Below: Meanwhile, Tatyana (right) continued to work the room, making sure no one went home without an IT.com business car and ink pen....and you thought Social Media Managers only worked online! 

We don't know who ended up with the bottle of champagne at the IT.com table above, but those who missed out still had no problem getting a celebratory drink at this evening party sponsored by IT.com (below). 

After seeing photos from the Web Marketing Festival (courtesy of Igor Furdyk at Linkoeln.com) we are even more excited to know that our turn is coming on this side of the pond when NamesCon Global runs August 31 through Sept. 3 in Texas's capital city. Hope to see you to Austin!

(Posted June 20, 2022)  


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