|
|
|
|
| |
|
|
The
Lowdown
Welcome to
the
Lowdown from
DN Journal - your source
for notable news and information from all
corners
of the global
domain name industry!
The Lowdown is
compiled by DN
Journal
Editor & Publisher
Ron Jackson. |
 |
|
|
|
|
Donuts
Fills Branding Holes with a More Relevant New Name
- Identity Digital
|
|
Donuts
Inc.,
the administrator of the world's largest portfolio
of top level domain names with more than 300 TLDs,
has given itself a new name - Identity Digital
(and a new web address at Identity.digital).
The new brand has been applied to both Donuts and Afilias,
the well-known TLD operator and service provider
that Donuts acquired in 2020. When
Donuts was founded in 2010 to operate its own new
TLDs, the name was a clever way to stand out in
the huge crowd that gathered around the
opportunity to run one or more of what wound up
being over 1,000 new domain extensions. Now
that more than a decade has passed and new TLDs
have become more familiar to web users, the time
was right to pull all of the |
Has
a
New Name
|
|
elements
of the business together under a single new brand
that would clearly articulate what the company
does. In their words, that is "helping
customers find, grow and protect their authentic
digital identities."
|
A
press
release announcing the move
today noted, "A new corporate name,
logo, visual identity, voice/tone and
website (identity.digital) are all critical
elements in bringing the rebrand to life. |
|
This
rebrand coincides with helping customers
understand that they no longer have to
compromise when they get their domain name.
As the heart of their digital identity, they
can use both sides of the dot to express
what their company is and why it matters.
United under one brand, Identity Digital
cements its status as a leader in connecting
the online world with domain names and
related technologies that allow people to
build, market, and own their authentic
digital identities."
Identity
Digital CEO Akram J. Atallah said,
"This brand refresh is an exciting
moment for our company and stakeholders.
Identity Digital reflects a stronger
platform for expressing the core values we
have had all along – to provide a secure,
authentic digital identity. The new name
lets us more precisely define to customers
who we are and what we can do for them. The
internet is expanding, and businesses must
have a digital presence to survive and be
successful, so the timing was critical.” |
Akram
J. Atallah
CEO, Identity Digital |
|
|
(Posted
June 22, 2022)
*****
|
|
|
|
See
all of our recent posts in the full
Lowdown section.
If you've been out of the loop longer, catch up in the Lowdown
Archive! |
|
|
|
We
need your help to keep giving domainers The
Lowdown, so please email [email protected]
with any interesting information you might have. If
possible, include the source of your information so we can
check it out (for example a URL if you read it in a forum
or on a site elsewhere).
|
|
|
|
 |
Follow us on
Twitter |
 |
Like us on
Facebook |
 |
Subscribe to our
RSS Feed |
|
|
SITE
LINKS: Home Page | Weekly
Domain Sales Report | YTD Sales Charts
| The Lowdown
News Headlines | Get
Email Alerts | Site
Archives | Classified Ads
| About Us | Email
Us |
|
|
No
photos, text or content of any kind may be copied from
this site without expressed written consent.
©Copyright
2022 DNJournal.com - An Internet Edge, Inc. company. |
|
|
| |
|
