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Lowdown
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Ron Jackson
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Two New Reports Shed Light on Domain Sales Trends & Sedo Makes It Easier to Find Names with Traffic

The domain business continues to boom creating a steady stream of news that made it feel like Friday came up quicker than usual this week! That left me with several bits of good information to pass on to you before we head into the weekend. Let's start with a couple of reports on domain trends, including one that just came out today - the monthly XYZ Registry Domain Report covering June 2022

In addition to breaking down results from the company's flagship .xyz TLD, the report covers highlights from the other extensions the registry operates including .lol, .security and .beauty, to name just a few. The registry logged 146 premium registrations in June, led by Travel.xyz with an MSRP of  $13,000. Aftermarket sales were also detailed with the $28,000 sale of Redeem.xyz topping that channel, followed by Mozart.xyz at $10,000. All told, the registry racked up over $98,300 in aftermarket sales with the average sale coming in at $1,117

The most popular SLD keywords in June for .xyz registrations were web, art, meta, app, bet, verse, shop, dao, nft and tech. These notes just scratch the surface of the full report, so check that out for all of the details.

Back on the .com front, the latest quarterly Liquid Market Report from the GGRG Brokerage covering Q2-2022 is out. This report focuses on short acronym and numeric domains that, due to steady demand, tend to have more liquidity than most other domain categories. These are .com domains comprised of 2-4 letters, 2-5 numbers or a combination of 2-3 characters mixing letters and numbers.  

At first glance, seeing total aftermarket sales volume for liquid domains soar 185% from the previous quarter (jumping from $3.6 million to $10.3 million) was a shock - but then you remember the $3.8 million IT.com sale closed

in June which would account for much of the surge. Still, even if you take IT.com out the mix,  the total would be up 86% from the previous quarter. 

The third quarter for this category also looks to be off to a great start - just yesterday we reported the sales of DDL.com at $359,000 and GRT.com at $300,000.

One other note, while we are talking about domain values - domains that have traffic continue to be in high demand but they can be hard to find. Sedo just made that task easier on their marketplace by adding a  new filter function to search for names based on their traffic counts. The numbers returned reflect views over the preceding 31 days. 

Once you find ones with raw numbers you like, you should do some more research to try to determine the quality of that traffic as that will be the key to whether or not it can be monetized.

(Posted July 15, 2022)  

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