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XYZ Registry Spices Up Growing Portfolio With Addition of Latin Flavored .LAT TLD

The XYZ Registry's continually expanding portfolio of  domain extensions just reached 34 TLDs with the acquisition of .LAT that was announced today. With this move XYZ adds an extension that the seller, eCOM-LAC, launched in 2015 to serve the Latin community. The TLD has been available to the general public since then and a number of established websites already call it home. 

Anthony Harris, executive director of eCOM-LAC,  noted, "For the last few years, as a Latin American non-profit Business Federation, we have been the ICANN assigned Registry for .LAT, in line with our mission objectives, which center on the development of the Internet in Latin America and the Caribbean. This task was carried out with the assistance of our able back-end technical and marketing services provider NIC MX. Certainly, the LAC region deserves to have a specific domain identifier which can contribute to the growth of Internet usage and content in this part of the world. It is time now for XYZ to apply their experience and expertise in order to take .LAT to the next level, and we wish them every success for the future."


Daniel Negari
XYZ Registry Founder & CEO

In a post on his personal blog, XYZ Registry Founder and CEO Daniel Negari wrote, "I am excited to announce the acquisition of .LAT a culturally significant domain ending and a representation of the exceptional community that it powers. The Latin communities are some of the most underserved internet populations on earth. For many years, I have been actively seeking .LAT to promote diversity and affordability of naming options to the world community and to provide inspiration for Latin identities and expression."

Negari added, "While registrations will continue as usual, we will be formally relaunching .LAT sometime in 2023. This will include efforts to increase awareness, access, and marketing. The existing team has done a truly incredible job of starting .lat and getting it going. As the next steward of this important domain we will look to accelerate registrations and usage by celebrating the existing successful users, and looking to inspire the next generation of users to choose .LAT."

 In addition to their flagship .xyz domain, the XYZ Registry operates .Cars, .Car, and .Auto, .College, .Rent, .Security, .Protection, .Theatre, .Storage, .Baby, .Monster, .Beauty, .Hair, .Skin, .Makeup, .Quest, .Homes, .Autos, .Motorcycles, .Boats, .Yachts, .Tickets, .Game, .Guitars, .Audio, .Christmas, .Diet, .Flowers, .Hosting, .Pics, .Mom, and .LOL. You can learn more about XYZ at www.gen.xyz.

(Posted August 2, 2022)  


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