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Radix
has released their latest semi-annual report on Premium
Domain Name Sales (.pdf file),
covering the first half of 2022. Radix, a registry
operator that administers 10 top level
domains, continued to see strong growth in sales
of premium domains that are made through
registrar channels worldwide. In H1-2022 Radix's
total premium revenue came in at $3.82 million,
a 28% jump over the $2.98 million
they recorded he H2-2021. |
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Radix
had an even higher growth rate in renewals of
their premium names, with that category up 38% over
the previous six-month period after generating
$2.5 million in H1-2022. New premium
registrations also posted solid double digit
growth, up 24% from H2-2021.
For
new premium registrations, the .Tech TLD was
Radix's biggest revenue generator, producing over $390,000
on 441 premium sales. .Store was next with
over $235,000 on 338 sales, followed by
.Online with just under $215,000 on 279
sales. Those were also the top three TLDs in premium
renewal revenue with .Tech the top earner at $643,825,
however .Store and .Online flipped positions, with
.Online #2 at $542,425 and .Store #3 at $520,325
in the renewal income race.
Radix
data showed that the percentage of premium domains
renewed goes up with every year of ownership. 68%
of original premium registrants re-upped when the
first renewal came due. When it was time to renew
for a second time 75% did so. When a 3rd
renewal date arrived that number went all the way up
to 87% that decided to keep their domains.
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