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              | Welcome to the The
                Lowdown from DN Journal - your source for notable news
 and information from all corners of the global
 domain name
                industry!
 The Lowdown
                is compiled by DN Journal Editor & Publisher Ron Jackson.
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                            | .ART
                              Painted a Rosy Picture in 2022 with 39% Jump in
                              Domains Under Management |  
                            | Every
                              new year begins with a flood of reports
                              from businesses around the world, summing up how
                              they fared in the previous year. 2022 was
                              one of those years that was a  mixed bag with
                              enterprises around the globe having to contend
                              with the negative consequences of a war in
                              Ukraine, inflation, a crypto crash and continuing
                              supply chain issues that created strong headwinds
                              for many. Despite those challenges other still managed
                              to thrive with the .ART domain
                              registry among those who were able to fill the 2022
                              review (.pdf file) on the registry's official
                              blog with  good news. The
                              report noted, ".ART continues to show strong and steady progress and has remained among the  15 fastest-growing domain name registries, according to data from
                              Hosterstats.com.
                              We ended the 2022 year with  232,307 .ART domains under management, a net domain
                              growth of 39% over 2021. .ART’s consistent and stable growth is evidenced by numerous high-quality registrations,
                              including some of the world’s best-known museums and art institutions, as well as a strong
                              1st-year renewal rate of 81% for premium names. Individual artists, art
                              enthusiasts, and others associating themselves with “art” continue to be strong supporters of .ART."
 | 
 
 Image
                              from Hilbrandbos.art |  
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                                  | 
 .ART
                                    CMO Jeff Sass | Regarding
                                    their premium domain strategy, the
                                    review noted, "There are nine .ART premium name
                                     price tiers ranging from  $70 to
                                    $10,000 with all premium names renewing at a low price of
                                     $30 per year. In 2022 we sold  5,734 premium
                                    domains, representing 5% of .ART names registered and
                                    69% of domain registration revenue -
                                    increasing revenue for the .ART registry and its registrar partners." .ART
                                    CMO Jeff Sass pointed out another plus,
                                    telling us, ".ART domains also work
                                    on ENS, so the same name can resolve
                                    to a DNS website and also point to a wallet,
                                    NFT, or any digital asset on
                                    the Ethereum blockchain. Also, .ART
                                    is the only registry to employ additional
                                    Whois data fields to record art object
                                    metadata. We also launched a charitable Art
                                    Therapy Initiative supported by
                                    our domain name sales."  You
                                    can get more information about .ART domains
                                    names here: www.art.art. |   (Posted
                            February 13, 2023)   
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