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1H-2023 Results and New Initiatives Are Painting a Rosy Growth Picture for the .ART Registry

I got a note today from Jeff Sass, the Chief Markting Officer at the .ART Registry (and a long time friend since his days in the same role at .CLUB before that TLD was sold to GoDaddy). Jeff was excited about the high growth rate .ART generated in the first half of this year, climbing to  244,407 domains under management, representing a 19% surge over the same time frame last year. 

Jeff credited adoption of .ART domains by some of the world’s best-known museums and art institutions for expanding recognition for the new TLD. .ART also benefited from a strong renewal rate of 82% for premium names and 61% for standard domains. The registry sold 2,533 premium domains in 1H-2023 with that group accounting for 64% of their domain registration revenue. 24 .ART premium names were sold from the $5,000 or $10,000 price tiers including

Sculpture.art, Imagine.art, Motion.art, Ultra.art, Mexican.art and Pen.art to name a few. Sass noted, "The average price of premium names sold in H1 2023 was $385 confirming our belief in the demand and revenue-generating capability of affordable premium names, as well as higher-priced, super-premium names. All .ART premium names have a renewal price of $39 regardless of the first year registration fee."

.ART CMO Jeff Sass

Jeff added, "In Q2 we also released a number of previously reserved super-premium names into new $50,000 and $100,000 tiers, including many two letter names as well as high value geo names such as Miami.art, Paris.art and others.

At the end of H1 2023 .ART domains were offered by 201 registrars worldwide, and 100 of them were actively selling premium domains. The top 5 registrars in terms of domains sold were Namecheap, GoDaddy, Google, Tucows, and Alibaba, while the top 5 registrars in terms of premium domains sold were GoDaddy, Namecheap, Google, PDR, and OVH. The recently released  Namecheap Domain Insights & Trends Report covering 1H-2023 ranked .ART is in top 10 TLDs with the best renewal rates.

.ART also has an impressive active usage rate with 42% of their registered domains currently hosting developed websites. Those include popular sites like Noble.art, Alba.art and Imagine.art (an AI art generator), Poco.art and Yakob.art

.ART completes the growth picture by running a series of innovative initiatives that are bringing new converts to the TLD every day. Those include ENS Names, the Art Therapy Initiative, The Digital Innovation in Art Award, Name.art (an innovative way to earn referral commissions for the sale of premium .ART domains) and ID.art (providing ways to digitally store evidence of authenticity and the provenance of any art object by using US-patented “Digital Twin” domains). 

(Posted August 15, 2023)  


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