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.HipHop/Cortex Network Partnership to Wed Web 2 & 3 Domains Gives 50th Year of Hip Hop a High Tech Hue

Dot Hip Hop, LLC, the domain name registry that operates the .HipHop TLD, has joined forces with  The Cortex Network (a Web3 content network) to develop an innovative integration between traditional Web 2 domain names and Web 3 blockchain domain names. Once completed and launched (expected before the end of October), this solution will make it possible for creators to connect with users and additional revenue streams through new kinds of digital objects enabled by a registry. The partnership coincides with the 50th Anniversary of hip hop music and the popular culture that has grown up around it.

When the new system goes live, .HipHop domain owners will be able to register a Web 3 domain that would ultimately work as a digital wallet address for blockchain transactions. That will open the door for .HipHop registrants to seamlessly register a ‘like named’ Web3 domain name that is integrated with the Ethereum Name Service (ENS).

Image from Bigstock

Through the minting of full non-fungible token (NFT) subdomains, domain owners will also be able to open an NFT namespace that will allow them to create new kinds of digital objects like music, concert tickets, merchandise and more.  These integrated domains will also enable publishing on the user-controlled Web3 Cortex Network with content hosted on IPFS (InterPlanetary File System), a decentralized peer-to-peer file system for managing data. On these integrated Web3 blockchain domains, users will be able to publish just about anything they’d typically publish on a traditional Web2 website or social media platform, but within the blockchain framework, opening up new opportunities for monetization, ownership, and community-building. 

Ajene Watson, Managing Director of Dot Hip Hop, LLC, noted, “As my partner, Monte Cahn, will often stress, .HipHop Websites, .HipHop email addresses and now other types of .HipHop digital assets in Web3, offer creators more control and full ownership over content, user data, and fan interaction. The .HipHop domain extension is an immediate identifier that a platform and its creator are part of the community and global multinational culture of Hip Hop. The web3 layer would provide users of the .HipHop extension with an additional financial tool to generate, collect and protect the money earned from their talents. Web3 tools like this further support artist independence while advancing the community’s effort to reclaim Hip Hop as its birthright."

August has been a very busy month for the .HipHop team. In addition to on this project, the registry crew has spent much of the month in New York City, taking part in a variety of events they sponsored to support the 50 Years of Hip Hop celebration in the city where the world changing genre was born.

Above: On August 11, New York City Mayor Eric Adams hosted a celebration of 50 years of Hip Hop at Gracie Mansion, honoring some of the pioneers including MC Sha-Rock, Coke La Rock, Kool Herc, Ralph McDaniels, and DJ Red Alert. .HipHop gifted each of the honorees with their own .HipHop domain names.

Above: Fans congregate outside the .Hiphop tent during the Universal HipHop Museum's Park Jam

Below: .HipHop Co-Founder/Co-CEO Monte Cahn with Hip Hop legend Ice-T helping to fly the registry's colors in New York City.

Of course, of you want to be seen in New York City, Times Square is the place to be and .HipHop had that base covered too. You can learn more about .HipHop domains here.

(Posted August 28, 2023)  


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