Radix Books Year's Biggest Non .Com gTLD Sale To Date Banking $400,000 for Betting.online

Radix has just closed a $400,000 sale of Betting.online that will take over the top spot on on Year to Date Non .com gTLD Top 100 Sales Chart when the chart is updated in our next bi-weekly update Wednesday evening (Oct. 25). That is almost four times higher than the current chart topper, IO.net at $118,000. Betting.online also ties Giveaway.com as 2023's fifth highest publcly reported domain sale regardless of TLD.

The registry sold the domain directly to the buyer in a transaction handled by Escrow.com. As the biggest new gTLD sale reported in the past five years, Betting.online also boosts Radix's total .online premium domain sales revenue to date, through their registrar partners, to over $8 million.

Image from Bigstock

Karn Jajoo, Radix Head of Premium Domains, said the buyer of Betting.online is the same business group that acquired Casino.online for over $200,000 in 2017. According to SimilarWeb, casino.online now averages 160,000+ visitors per month, 34% of which can be attributed to direct traffic. Karn noted, "Businesses increasingly see the benefits of owning a category-killer domain on a new extension because they significantly amplify search engine optimization (SEO), enhance brand credibility, and attract a greater number of online visitors."

Casino.online CEO Patrick Gerhard said, "“We’re thrilled to add betting.online to our portfolio and have some exciting plans for using this domain. We chose to go ahead with it because a .Online domain is a great fit for our industry, and having keyword-rich domains such as these are a critical asset in our brand and vision.”  

Betting.online is part of Radix’s ultra-premium platinum inventory that includes names valued at over six figures (USD), which the Registry expects to sell directly or through top brokerages and marketplaces. These platinum domains have a one-time fee and standard renewal prices.  

Betting.online is an exception to how most of Radix's premiums are sold. The majority of Radix premiums are tiered sales with a recurring premium fee and sold through its global registrar channel network via EPP (Extensible Provisioning Protocol). 

(Posted October 19, 2023)

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