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New International Women's Alliance Aims to Help Women Succeed as Online Entrepreneurs

New enterprises launch with every new year  and one of the interesting ones to keep an eye on in 2024 will be the International Womens Alliance. The new IWA was founded by Natalija Japerte who has assembled a successful team of women entrepreneurs who can equip others with the connections and tools they need to build a personal brand and survive in business. Natalija is already a busy executive handling multiple roles as Business Development Director at Intis Telecom, Business Manager for .it.com Domains and CEO of Intis Telecom SIA (Latvia), but she also felt compelled to do something to help fix inequities that exist at too many other firms.

In a blog post Natalija noted, "Although the share of women hired into leadership roles has increased by 3.6% over the past 6 years, there are still far fewer of them than male leaders. Last year, they made up only 36.9% of the total number of managers. In entrepreneurship, the disparity is even larger - of the 8,800 global companies listed on Crunchbase, less than 900 were founded by women."

"While building a business is always challenging, for female entrepreneurs it comes with the additional complexity of having to break down the barriers of stereotypes...time and time again, studies have indicated that women have just 

Natalija Japerte
Founder & CEO

as strong an ability to develop connections, mentor others, care for the community, and lead by example as men, making them valuable members of leadership teams at every level." 

The idea of the IWA originated at the 2023 We Make Future (WMF) trade fair in Italy when the organizers, Hosting Solutions, and it.com Domains collaborated on a project aimed at helping

Tess Diaz

Italian female-led startups participating in the WMF by providing them with the necessary resources and expertise to grow locally and successfully establish their presence on the global market. The initiative included hosting, a domain name, and business consulting, all offered to eligible startups free of charge. The project gained significant interest including being featured in Forbes Italy. As a result, Natalija pursued the idea of establishing an organization dedicated to supporting women in business around the world and now, powered by it.com Domains, the IWA has arrived.  

At IWA Natlija leads a 10-women team that includes four ambassadors appointed to specific countries. The IWA's U.S. ambassador, Tess Diaz, is already well-known on this side of the pond and beyond after serving in high profile positions with several well-known companies since entering the domain industry back in 2006 with GoDaddy.

You can learn more about what the IWA offers here and much more about Natalija's personal journey in the business world here.

(Posted January 4, 2024)  


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