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Goodbye SquadHelp, Hello Atom! Popular Naming & Branding Platform Goes Nuclear With Move to Atom.com 

After staking a claim as the world's largest company naming and branding platform, Squadhelp completed an explosive rebranding of themselves this morning when they re-emerged from the makeover blast with a new name - Atom -  and a new super-premium web address at Atom.com!

Since launching in 2011, Atom (formerly Squadhelp) has helped over 50,000 clients, including Nestle, Pepsi, Dell, Alibaba, Hilton, Phillips, and Kellogg's in polishing their brands. Atom also offers a full startup ecosystem for ambitious new businesses, providing the brand building blocks they need to thrive, starting with the perfect domain.

is now

Darpan Munjal
Atom (Squadhelp) Founder & CEO

CEO and founder Darpan Munjal launched the business as a bootstrapped passion project while
focusing primarily on other ventures. His vision was the proposition that finding a business name shouldn’t be hard. This simple idea led to the creation of a platform for crowdsourcing business names. That platform,
Squadhelp, was powered by a group of creatives which soon grew into a huge naming community.
Since then, Atom has been recognized as an Inc. 5000 startup for three consecutive years and one of the Most Innovative Companies by Inc. Magazine while being consistently highly rated by clients and creatives alike.

In March 2023, Atom secured $10 million in strategic investment from Hilco Digital Assets. This allowed the company to move into a new stage of ongoing growth, including expansion of the team, accelerated development of new game-changing offerings, and significant increases in overall marketing investments.

As naming experts,  the team at Atom knew it was also time for their own rebrand. “We deeply believe in the importance of a world-class brand and the concrete impact it has on
business results," Darpan said, adding "Squadhelp was a great brand for what we used to focus on exclusively – crowdsourcing business names with the help of a vast creative community. But, Atom helps us take everything to the next level. Atom is an inspiring, memorable, and innovative name that people can get excited about. As a naming startup, with this tier A+ name and domain, we are betting on ourselves and aspiring to become a B2B household brand."

Hilco Digital Assets Managing Director Andrew Miller highlighted the strategic importance of the
rebrand to Atom. “We invested in Squadhelp because of its many strategic and technology advantages as a naming platform, but from the outset, we were aligned on acquiring a next-level, hear-it-once remember-it-forever brand, one that conveyed the power and importance of having a world-class
domain name for both the company and its customers,” Andrew said, adding “I have been involved in many of the most prominent domain name brands for over 26 years, and Atom.com is a game-changing brand name for this platform."

Under the Atom umbrella, the company plans to add further tools and services across domain sales, naming, testing and customer insights, trademark and IP protection, creative services, and more - all while maintaining their current domain name marketplaces and crowdsourced naming contests. Atom will continue to draw on the expertise of its internal team and global creative community backed by innovative AI technology built to support the Atom experts.

Andrew Miller
Managing Director
Hilco Digital Assets

Darpan Munjal summed the rebrand up with this - “Just like atoms are the building blocks of the universe, Atom.com will provide the building blocks of success for every great startup. It will be an ecosystem for early-stage startups that offers founders everything they need to build and launch a new brand or grow an existing one.”

(Posted April 17, 2024)  


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