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Welcome to the The
Lowdown from
DN Journal - your source for notable news
and information from all corners of the global
domain name
industry!
The Lowdown
is compiled by DN Journal
Editor & Publisher Ron Jackson. |
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Goodbye
SquadHelp, Hello Atom! Popular Naming &
Branding Platform Goes Nuclear With Move to
Atom.com |
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After
staking a claim as the world's largest company naming
and branding platform, Squadhelp
completed an explosive rebranding of themselves
this morning when they re-emerged from the
makeover blast with a new name - Atom -
and a new super-premium web address at Atom.com! Since
launching in 2011, Atom (formerly Squadhelp) has helped
over 50,000 clients, including Nestle, Pepsi, Dell,
Alibaba, Hilton, Phillips, and Kellogg's in
polishing their brands. Atom
also offers a full startup ecosystem for ambitious
new businesses, providing the brand building blocks
they need to thrive, starting with the perfect
domain. |
is
now
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Darpan
Munjal
Atom (Squadhelp) Founder & CEO |
CEO and founder Darpan Munjal launched the business as a bootstrapped passion project while
focusing primarily on other ventures. His vision was
the proposition that finding a business name shouldn’t be
hard. This simple idea led to the creation of a platform for crowdsourcing business names. That platform,
Squadhelp, was powered by a group of creatives which soon grew into a huge naming community.
Since then, Atom has been recognized as an Inc. 5000 startup for three consecutive years and one
of the Most Innovative Companies by Inc. Magazine while being consistently highly rated by clients
and creatives alike.
In March 2023, Atom secured $10 million
in strategic investment from Hilco Digital
Assets. This allowed the company to move into a new stage of ongoing growth, including expansion of the
team, accelerated development of new game-changing offerings, and significant increases in
overall marketing investments. |
As naming experts,
the team at Atom knew it was also time for their
own rebrand. “We deeply believe in the importance of a world-class brand and the concrete impact it has on
business results," Darpan said, adding "Squadhelp was a great brand for what we used to focus on exclusively –
crowdsourcing business names with the help of a vast creative community. But, Atom helps us take
everything to the next level. Atom is an inspiring, memorable, and innovative name that people can
get excited about. As a naming startup, with this tier A+ name and domain, we are
betting on ourselves and aspiring to become a B2B household
brand."
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Hilco Digital Assets Managing Director
Andrew Miller highlighted the strategic importance of the
rebrand to Atom. “We invested in Squadhelp because of its many strategic and technology advantages as a naming
platform, but from the outset, we were aligned on acquiring a next-level, hear-it-once
remember-it-forever brand, one that conveyed the power and importance of having a world-class
domain name for both the company and its customers,”
Andrew said, adding “I have been involved in many
of the most prominent domain name brands for over 26 years, and
Atom.com is a game-changing brand name for this
platform."
Under
the Atom umbrella, the company plans to add further
tools and services across domain sales, naming, testing and customer insights, trademark
and IP protection, creative services, and more
- all while maintaining their current domain name
marketplaces and crowdsourced naming
contests. Atom will continue to draw on the
expertise of its internal team and global creative community backed by innovative
AI technology built to support the Atom experts. |
Andrew
Miller
Managing Director
Hilco Digital Assets |
Darpan
Munjal summed the rebrand up with this - “Just like atoms are the building blocks of the universe, Atom.com will provide the building blocks
of success for every great startup. It will be an ecosystem for early-stage startups
that offers founders everything they need to build and launch a new brand or grow an existing
one.”
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(Posted
April 17, 2024)
*****
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