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The Lowdown

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Sword.com Sells for $1.5 Million in Another Big Win for ATM Holdings/Hilco Digital and Braden Pollock With a Key Assist from Brannans.com

Fireworks weren't confined to the sky over America's 4th of July holiday weekend. The domain aftermarket was getting lit up too with the biggest blast coming Sunday morning when we learned that ATM Holdings/Hilco Digital brokered a $1.5 million sale of Sword.com for Braden Pollock (LegalBrandMarketing.com). Hilco Digital's Managing Director, super broker Andrew Miller, included the news in his popular weekly Random Sunday Thoughts post  on LinkedIn (#170 in the must read series) this morning. Andrew didn't mention the seller's name but I wasn't surprised to get a note soon after from Braden that ATM/HD had sold the domain for him, with Brannans.com representing the buyer (whose identity was not disclosed).

Image from Bigstock

This is the second seven-figure sale that Braden and Andrew have collaborated on in the past 60 days. In May Hilco Digital sold Fuse.com for Braden at $2,129,509. When we add Sword.com to our charts Wednesday evening, July 9 (when our next b-weekly domain sales report will be published), Braden will have two of the year's five biggest publicly reported domain sales (assuming nothing bigger comes in over the next 48 hours). For Andrew and Hilco Digital the spotlight is even

 

Andrew Miller and Braden Pollock

brighter as it gives them three of the top four, including #1 Icon.com, a $12 million sale they closed in conjunction with buyer's representative Lumis.com in April.

As if the Sword.com sale wasn't enough, Braden also let me know about two huge .org sales he has closed - R.org at $375,000 and Forward.org at $100,000. Those are the two biggest .org sales reported year to date and we will be charting them Wednesday evening as well. Very impressive sales from several other corners have come in too. I remember when summer was a slow time for domain sales but there no longer seems to be an off season of any kind in this business, for which we can all be thankful.

(Posted July 6, 2025)   

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