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The
Lowdown
Welcome to the
The Lowdown from
DN Journal - your source for notable news and information from all
corners of the global domain name industry!
The Lowdown is
compiled by DN Journal Editor & Publisher
Ron Jackson.
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Sword.com
Sells for $1.5 Million in Another Big Win for ATM
Holdings/Hilco Digital and Braden Pollock With a Key Assist
from Brannans.com |
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Fireworks
weren't confined to the sky over America's 4th of
July holiday weekend. The domain aftermarket was
getting lit up too with the biggest blast coming
Sunday morning when we learned that
ATM Holdings/Hilco
Digital brokered a $1.5 million
sale of Sword.com for Braden Pollock
(LegalBrandMarketing.com).
Hilco Digital's Managing Director, super broker Andrew
Miller, included the news in his popular
weekly Random Sunday Thoughts post on
LinkedIn
(#170 in the must read series) this morning. Andrew didn't
mention the seller's name but I
wasn't surprised to get a note soon after from
Braden that ATM/HD had sold the domain for
him, with Brannans.com representing the buyer
(whose identity was not disclosed). |
Image from Bigstock
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This is the second seven-figure sale that
Braden and Andrew have collaborated on in the past
60 days. In May
Hilco Digital sold Fuse.com for Braden at $2,129,509.
When we add Sword.com to our charts Wednesday
evening, July 9 (when our next b-weekly domain
sales report will be published), Braden
will have two of the year's five biggest
publicly reported domain sales (assuming
nothing bigger comes in over the next 48 hours). For
Andrew and Hilco Digital the spotlight is
even
|
Andrew
Miller and Braden Pollock |
brighter as it gives them three of the top four,
including #1 Icon.com, a $12
million sale they closed in conjunction with
buyer's representative Lumis.com in April.
As if the Sword.com sale wasn't enough, Braden
also let me know about two huge .org sales he
has closed - R.org at $375,000 and
Forward.org at $100,000. Those are the two
biggest .org sales reported year
to date and we will be charting them
Wednesday evening as well. Very impressive sales
from several other corners have come in too. I
remember when summer was a slow time for domain
sales but there no longer seems to be an off season
of any kind in this business, for which we can all
be thankful.
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(Posted
July 6, 2025)
*****
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