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Atom.com Unveils New AI Semantic Search Path Designed to Improve Domain Discovery

No matter how good your domain name is, if people can't find it you're not going to be able to sell it. With millions of domain names available on the aftermarket, businesses have some very deep water to wade through in search of the right name for their enterprise. Odds are there are several domains out there that would be great choices for them (including some they hadn't even thought of) if they could just sift the gems out of the ocean of names they have no use for.

Many are expecting AI to come to the rescue in that regard and rapidly growing aftermarket platform Atom.com just announced they are putting it to use in a new semantic search tool. Atom Founder and CEO Darpan Munjal noted, "Many domain names don’t sell because

 

no one ever sees them.  Not because they’re bad. Not because they’re overpriced. Just because the right buyer never finds them."

Convinced that Domain Search is broken, Darpan and his team have spent the past several months working on an "AI-powered search assistant that helps you find a domain by talking through what you’re building, the same way you’d explain it to a friend, a co-founder, or a brand strategist."

Darpan provided this example, "You can say something like, “I am launching a food delivery app for urban cities”. The assistant doesn’t just pull up names with the word “Delivery” or “Urban.” It listens. It thinks. It returns curated, on-tone names that actually fit the direction. Then it might follow up with, “Would you prefer a bold, modern name, or something more playful”. That back-and-forth completely changes the experience. It helps buyers get clear on what they’re looking for, even if they didn’t know it when they started typing."

"If a name grabs your attention, just click on More like this. The assistant will instantly pull up 100 other names that share a similar style and underlying meaning – not just keyword matches, but real semantic connections." Darpan added, "If you’re a buyer, this means you don’t have to guess what to search for anymore. Just describe your idea in your own words, and let the system help guide you. If you’re a seller, it means your domains finally have a chance to show up for the people they were made for. Not just because they hit a keyword, but because they match the buyer’s actual intent." 

Darpan Munjal
Founder & CEO, Atom.com

For more details, read Darpan's full announcement here - and to check the search tool out for yourself, try out this beta release that just went live today.

(Posted July 17, 2025)  

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