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The Domain Industry Gets a Valuable New Resource with Freename's Launch of The Domain Standard

The domain industry has enjoyed extraordinary growth over the first quarter of this century but judging from all of the new applications sprouting from the foundation laid by .com and the other original domain assets, it's starting to look like we haven't seen anything yet. At the same time that top tier legacy domains are exploding in value, Web3 innovations are opening the door to a new world of "Domain Finance" where domains can be used in additional ways that seek to make them even more valuable and indispensable in our professional and personal lives.

This metamorphosis is creating a landscape where it is increasingly difficult to keep up with everything going on around us. The good news is that the number of resources needed to cover it all is growing too. One of the best we've seen to date is a free publication from Freename dubbed The Domain Standard. The first quarterly issue has just come out in print and digital form. The glossy print edition will primarily be distributed at events but anyone can download the digital edition that is so polished 

even it looks glossy online. The publication is loaded with excellent articles, interviews with industry leaders, charts and graphs that dissect every aspect of the business (old and new) that make it much easier to take in what is happening in a digital financial universe that seems to be continually expanding outward from the Big Bang ignited by .com. 

Among those featured in the inaugural issue are veteran domain investors like Braden Pollock and Mike Mann who share long lists of example sales they have made in recent years. There are top brokers like Giuseppe Graziano (GGRG.com) and Jack Dai (DN.com) and corporate leaders like InterNetX CEO Elias Rendón Benger, Todd Han, Founder of one of the world's fastest growing registrars - Dynadot, and AEServer.com Founder Munir Badr who also founded the Domain Days Dubai conference. These are just a few of the  featured names most of you will already know. Equally important are the Web3 leaders, like Freename CEO Davide Vicini and his team, who are playing an integral role in efforts to open up new ways to monetize and utilize domains (fractional ownership being one big example).

You will also find a variety of timely articles led by the cover piece on The Rise of Domain Finance. Then there is The Role of AI in Shaping the Domain Industry by InterNetX's Simone Catania, and other enlightening details on the ongoing .ai boom. All of the bases are covered, including .com, new TLD and ccTLD sales and trends.

For me, it was especially refreshing to see one particular thing The Domain Standard got right that so many others got wrong over the past 25 years. If you've been around that long you've seen various new things come along that proponents declared would "make .com obsolete" only to blow up on the launch pad. While competition and choice is always a good thing, they failed to realize that credibility is even more important and you lose it with outlandish claims backed by nothing but hot 

air. Competing successfully with a colossus like .com and becoming a viable option requires bringing something to the market that either adds value to the .com foundation or brings enough new value (and proves it by winning market share) to stand on its own (as .ai has done). The smartest people in Web3 know that and are putting in the intense work needed to build the structure required to make their vision a reality. They understand we are not in a zero-sum game - there is room for many winners in this arena and The Domain Standard team has shown they get that by illuminating and respecting the full spectrum of possibilities that we are fortunate to have in front of us now.

Image from Bigstock

(Posted August 6, 2025)   

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