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infrastructure to match its value. DAVs give
institutional portfolio owners a way to access
liquidity at scale without giving up control of
the assets that define their business.” 
(File
photo): In January, D3 Co-Founder & CEO Fred
Hsu (in gray sports coat at top left), drew a
crowd to his Guru Table at the 2026 Internet
Commerce Association Annual Meeting in Las
Vegas where attendees took the opportunity to
learn more about D3's determination to turn domain
names into liquid assets. Hsu noted that domain names represent a $360 billion asset class but are largely illiquid, with portfolios sitting idle for years between sales. DAVs bundle an entire domain portfolio into a single
token, then sales of the DAV on Doma Protocol flow to the portfolio owner while the domains remain listed and sell as usual
on existing marketplaces, with proceeds automatically distributed back to token
holders.
DAVs build
on Doma Protocol's existing track record of domain
tokenization. Since launching mainnet in
December 2025, the protocol has processed over $76
million in trading volume across 10 million+
transactions, with 46,000 unique wallets and 425+
premium fractional domain launches. According to the
press release, "DAVs extend this infrastructure
to institutional scale, giving registrars,
domain funds, and large portfolio holders access to
the same onchain liquidity rails now available to
individual premium domains across popular ecosystems
like Solana, Base, and Avalanche.
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In
another announcement made at the
Dominion 2026 conference,
D3 introduced their Doma Agentic
Engine, a new tool to improve the
discoverability of domains for AI agents. The
Doma Agentic Engine gives domain owners a
real-time score into how AI agents perceive
and interact with their domains, portfolios,
and websites — surfacing content gaps,
missing protocols endpoints, and lost
opportunities. Any domain on Doma can use
the Agentic Engine’s one-click
remediation tools and go from
undiscoverable to fully agent-ready in
minutes.
Inder
Singh, Vice President of Product
and Technology at D3, said, "Every
domain owner is about to face a choice:
become part of the agentic internet or get
left behind. Agent discovery optimization
(ADO) will be to the agentic internet what
search engine optimization (SEO) was to
Google." |
Image
from Bigstock |
The first
set of DAVs and the Doma Agentic Engine will both
go live in Q2 2026. D3 is currently taking
applications for institutional domain investors and
registrars to create and launch their own DAVs. The
Domain Asset Vehicle is live at dav.doma.xyz
and the Doma Agentic Engine at ai.doma.xyz.
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