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Michael Cyger's New Notify.Domains Service Aims to Help Move Investors to the Head of the Acquisition Line

Many of the most valuable resources domain investors count on daily were originally built by someone who was an investor themselves - someone who needed a solution that existing tools weren't giving them. One of the most successful of them all, Frank Schilling, often said he built Uniregistry just to manage his own legendary portfolio. What he envisioned turned out so well he later opened it to everyone. His registrar and marketplace met the needs of others so well it exploded in popularity, so much so that GoDaddy ended up buying the company in a nine-figure deal.

The latest example of that "if you want something done right, do it yourself" mentality comes from Michael Cyger, who has already founded and sold his last two companies, Domain Academy (a great domain education platform that, like Uniregistry,  went to GoDaddy) and the popular domain media site, DomainSherpa, that was acquired by MediaOptions and continues to thrive.

Now Michael, with more time to concentrate on investing since his last exit, has come across and decided to fix another pain point that was 

Michael Cyger

annoying him to no end. The tool he created in that passion project solved his problem so well, he, like Frank, decided it was too good to keep to himself, resulting in the recent launch of Notify.domains.  

"A domain I'd been watching for years sold for a tiny fraction of what it was worth because the owner didn't know what they had, and I found out after it was gone," Michael said. "Another just quietly dropped and was registered before I ever saw it. I built Notify.domains so it never happens to me again and thought others would like to have the same edge." To achieve that Notify.domains continually monitors at least a half dozen key areas for the first sign a domain is, or is about to become available, including website signals (including prolonged downtime or expired SSL certificates, that can signal business struggles), WHOIS and RDAP shifts, backorders, auctions, and aftermarkets. 

Veteran investor Adam Strong wrote a testimonial for Notify.domains about a situation that meant a lot more to him than the dollar value of a particular domain. Adam noted, “I've tracked hundreds of domains and it's a super tedious job and it's easy to miss something. For the 17 years since my son was born, I tried unsuccessfully to get his name. Within days of signing up with Notify.domains, the service alerted me the domain name was in auction and I secured it. Notify.domains does the job better than you can. Easy peasy.” 

I can personally relate to that. Many years ago I wanted ronjackson.com to use as a permanent lifetime email address. It was owned by someone else with the same name but they repeatedly rejected my offers to buy it. Notify.domains didn't exist back then so I manually kept checking on the domain for five years before it suddenly turned up in an expired name auction and, like Adam, I was able to get the domain, but could have so easily missed it had I not been looking at auction lists on that particular day.

Image from Bigstock

In addition to being able to help you get early access to domains you are interested in, Notify.domains can help you protect what you already have by keeping a constant eye on your own domains, so you will find out right away if any changes have been made to them that you did not authorize. At current settings, Notify.domains checks each watched domain 25+ times per day.

The service comes with many additional free tools including WHOIS and RDAP data, DNS. email record checkers (SPF, DKIM, DMARC), blacklists and domain renewal cost checkers (especially useful now that many TLDs charge premium prices not just for an initial registration but for renewals too). The cost for the basic service starts at $2 per domain monthly ($24 yearly) with volume discounts up to 45% off starting at 250+ domains and custom enterprise pricing for 500+. To check out all of the details or test drive the service yourself, visit Notify.domains where you can see a demo or take advantage of their free 7-day trial offer.

(Posted June 8, 2026)   

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