Shop.com Sets New Record for Price Paid for a Domain Name - $99 Million Deal Uncovered by George Kirikos

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Shop.com Sets New Record for Price Paid for a Domain Name - $99 Million Deal Uncovered by George Kirikos

The domain aftermarket has a new heavyweight champion. In a post on his FreeSpeech.com blog this morning, industry pioneer George Kirikos reported he had discovered the price that Shopify paid Market America for Shop.com in a deal announced last month. That announcement did not disclose the price but Kirikos found the astounding number - $99 million - in a single line item for intangible assets in a newly released Shopify financial filing.

Several weeks ago, another industry veteran, MediaOptions.com Founder Andrew Rosener, posted on X.com that, while at a private party, he had heard the name was sold for $100 million, but that range had not been corroborated until now. At $99 million, Shop.com easily surpasses the previous record-holder, AI.com at $70 million. AI.com had also made a huge leap ahead of its predecessor, Voice.com at $30 million.

As eye popping as these number are, Kirikos was surprised that Shop.com did not sell for much more than it did. In a post on FreeSpeech.com last month he made a compelling case for a $400 million valuation on Shop.com.

We will be adding Shop.com to our charts when our next bi-weekly domain sales report is released tomorrow evening (Wednesday, November 4).

(Posted November 3, 2026)

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