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August 27, 2012

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Reported Price for Continues to Fluctuate But That Blockbuster Deal and Strong Supporting Cast Keep Market Flying High 

by Ron Jackson

The day after our column was published last week, word came that had changed hands in what is believed to be the highest domain sale to date. The first report from on Jan. 18th pegged the price at $14 million, but since then other sources, including a report from today (Jan. 24), said the number was probably closer to $12 million and involved a combination of cash and stock. The principals involved, seller Gary Kremen and buyer Escom LLC of Boston, are not disclosing details of the transaction, but no matter how you slice it, it is obviously a landmark deal.

Our charts are limited to cash sales with exact amounts paid, so the transaction can't go on our weekly Big Board. However, due to the importance of the sale, we have added a footnote about the deal to our Year To Date chart. If more details emerge in the days and weeks ahead we will update the information there. Our congratulations to everyone involved in this historic sale.

An 8-figure sale has a way of overshadowing everything in it's path, but that doesn't diminish the good health the market exhibited with a bevy of additional big ticket domain deals this week. roared to the peak on our new Top 20 chart after going for $75,000 in a private transaction. The domain, sold by LANimation Consulting Corp., scores a tasty 1,640 with the extension in Overture. #2 was right behind after changing hands for $73,000 at led all venues by taking 10 of 23 positions on the leader board (there are three more domains than usual because of a six-way tie for the final position). Sedo's run began with a German IDN (International Domain Name) #3 ("translator" in German) at 19,500 ($23,672). That sale will surely cheer the small but growing cadre of IDN fans who believe the spread of non-English alphabets to domain names is presenting a golden opportunity for investors.

That category is expected to get a further boost this year when Microsoft introduces their IE7 browser which will be IDN compliant (a popular alternative, the Firefox browser, already handles IDN's with aplomb). For those interested in learning more about IDN's, a new forum has opened at that includes a number of people who are well versed in this area. Several members have lived and worked in other countries (or currently do), giving them unique insight into how other nations view domains and the opportunity to start using them in their native languages. 

Like Sedo, found their cup overflowing this week with 8 chart entries. #4 leads their roster at $21,750. handled the escrow services for InterDotNetwork's sale of #5 for $20,101. Sedo and SnapNames then alternated positions through the rest of the first ten. Sedo landed blows with #6 at 15,000 ($18,209), #8 at $15,000 and #10 at 11,600 ($14,082). SnapNames counter-punched with #7 at $17,750 and #9 at $14,249. kicked off the second half of the chart with at $14,000. That .net and three ccTLD's were the only non .com entries on the new list. Here's a look at how they stacked up in the week ending January 22:

The DN Journal Top 20 
Reported Domain Sales - Mon. Jan. 16, 2006 - Sun. Jan. 22, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Jan. 24


Sold For

Where Sold
1. $75,000 Pvt Sale
2.  $73,000 Pool
("translator" in German)
19,500 = $23,672 Sedo
4. $21,750 SnapNames
5. $20,101 Moniker/ DomainSystems
6. 15,000 = $18,209 Sedo
7.  $17,750 SnapNames
8. $15,000 Sedo
9. $14,249 SnapNames
10. 11,600 = $14,082 Sedo
11. $14,000 Afternic
12. 10,500 = $12,746 Sedo
13. $12,222 SnapNames
"classified ads" in German
10,000 = $12,139 SnapNames
15. $11,000 SnapNames
16. $10,750 SnapNames
17. $10,065 SnapNames
tie $10,000 Sedo
tie $10,000 Sedo
tie $10,000 Sedo
tie $10,000 Sedo
tie $10,000 Sedo
tie $10,000 Afternic

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

CLICK HERE for our Year-To-Date Charts.

As you can see, Sedo and SnapNames would have had the entire second half of the chart to themselves if Afternic hadn't muscled their way into that six-domain logjam in the final position where $10,000 was the magic number. All three of those venues turned in strong showings off the chart as well.

.Com Supporting Cast

Afternic added to their bottom line with at $8,500, at $3,800 and at $3,000. banked $2,650, and kicked in $2,300 each and added $2,288. clocked in at $2,060, contributed $2,050 and climbed to $2,000.

Back at Sedo, pounced on $8,619, closed at $7,600 and ("dream vacation" in German) wound up at 6,000 ($7,284). tacked on $6,000 and went for 4,580 ($5,560). cranked out $5,300 and paddled in at $3,333.

SnapNames also hit one pitch after another out of the park. kept things merry at $8,666. brought $8,600, cornered $8,188 and floated $8,099. fetched $7,988, juggled $7,001 and sliced off $5,884

Also at SnapNames, spit out $5,660, caught $5,261 and cooked up $4,600. concocted $4,599, collared $4,500 and graded out at $4,388. brightened up the ledger with $4,111, fluttered to $4,078 and stood out at $4,000.

SnapNames had another four dozen .com sales ranging from $2,000 to nearly $3,800. You can check those out in the table below: 

Additional SnapNames Sales Between $2,000-$3,800 $3,755 $2,510 $3,436 $2,500 $3,434 $2,500 $3,433 $2,488 $3,400 $2,450 $3,300 $2,400 $3,300 $2,383 $3,300 $2,350 $3,102 $2,350 $3,100 $2,300 $3,100 $2,272 $3,100 $2,222 $3,100 $2,206 $3,001 $2,172 $2,888 $2,166 $2,877 $2,157 $2,808 $2,100 $2,800 $2,075 $2,800 $2,051 $2,800 $2,050 $2,601 $2,050 $2,600 $2,002 $2,600 $2,000 $2,555 $2,000

At Enom's Club Drop, cuffed $6,900, commanded $5,100 and paid $4,600. combed out another $4,000 and surfaced with $2,500.

Moniker/DomainSystems had a nice package deal in their weekly haul, picking up $12,792 for the combo. rounded up another $6,968, spotted $6,700 and played a $6,611 tune.   

Elsewhere, collected $3,550 for and sold ($4,800) and ($2,600) in a pair of private transactions. 

Global Contenders

The Global Contenders seem to be gaining strength as the new year goes on. This was their best outing yet with #1 hitting a new high water mark for this group at $14,000. The .nets ruled the roost, taking 12 of 20 chart entries, including #2 at $5,306. The latter domain was one of 11 placed on the new list by SnapNames.

.Org racked up six chart trophies with a line up that featured #3 at $5,300 and #4 at $5,000 (one of Afternic's three charted domains). #8 ($3,500) and #9 ($3,300) also reached the top half of the leader board.

After spending the first two weeks of the 2006 season on the sidelines, .info finally got into the action this week, crashing the first ten with #7 at $3,750. Professor Bob Connor moved that domain in a sale at the domain forum. also made the chart, settling at #12 after going for 2,000 ($2,450) at Sedo. While .info entered the fray, .biz went to the bench this week after scoring a pair of chart entries in each of the past two weeks.

While this section normally focuses on the four main non .com global extensions (.net, .org, .biz and .info) one of the sponsored gTLDs may turn up from time to time. Indeed this week, Sedo sold a pair of .pro domains for one price, raking in $4,000 for and

 Here's a look at the complete Global Contenders Top 20 for the week ending Jan. 22:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. Jan. 16, 2006 - Sun. Jan. 22, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Jan. 24


Sold For

Where Sold
1. $14,000 Afternic
2. $5,306  SnapNames
3. $5,300 SnapNames
4. $5,000 Afternic
5. $4,600 SnapNames
6. $4,300 SnapNames
7. $3,750 NamePros
8.  $3,500 Sedo
9. $3,300 SnapNames
10. $2,700 Enom's Club Drop
11. 2,200 = $2,671 Sedo
12.  2,000 = $2,450 Sedo
13. $2,222 SnapNames
14. $2,200 Afternic
15. $2,184 SnapNames
16. $2,100 SnapNames
17. $2,066 SnapNames
18. $2,050 SnapNames
19. $2,000 SnapNames
20. 1,600 = $1,942 Sedo

CLICK HERE for our Year-To-Date Charts.

17 more domains in this category hit four figures, with SnapNames accounting for 11 of those. They sold for $1,900, for $1,464 and for $1,261. sewed up $1,161, cemented $1,114 and two others; and, chalked up $1,100 each. hauled in another $1,000.

On the .org side of the ledger at SnapNames, drew $1,700, landed $1,300 and marked up $1,201. At Afternic, sold for $1,000. That venue also attracted $1,088 for At Sedo, sold for 1,350 ($1,639) and collected $1,500.

$1,500 was also the going rate for at That venue also sold for $800. In a couple of other nice 3-letter .info sales, went for $1,000 in a private transaction and secured $800 at Sedo. On the .biz front, brought 500 ($607) and added $600 (both sold at Sedo).

Country Codes

Germany's .de, the world's second most popular extension (behind only .com), performed like the heavyweight it is this week, taking 7 of 10 positions on our new Country Code cart. The top two domains, ($23,672) and ($14,082), were so strong that they also crashed the top ten on our mainstream chart as you saw earlier. 

Almost all of the positions not claimed by .de went to German neighbors Austria and Switzerland. Swiss domain charged to #3 at 10,500 ($12,746) while Austria scored with, tied for 4th at 7,500 ($9,104) and, tied for 10th at 2,000 ($2,428).

Only the United Kingdom's was able to crash the party being thrown by Germany and it's neighbors. #7 attracted 3,500 ($6,250) at Sedo to earn a seat at the bar. Actually every domain on the list can thank Sedo for providing the venue where they found new homes. Here's a look at the complete Country Code Top 10 for the week ending Jan. 22:

Country Code Top 10
 Highest Reported ccTLD  Sales: Mon. Jan. 16, 2006 - Sun. Jan. 22, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. Jan. 24


Sold For

Where Sold
("translator" in German)
19,500 = $23,672 Sedo
2. 11,600 = $14,082 Sedo
3. 10,500 = $12,746 Sedo
tie  7,500 = $9,104 Sedo
tie 7,500 = $9,104 Sedo
("stadium" in German)
 7,000 = $8,498 Sedo
7.  3,500 = $6,250 Sedo
("German funds" in German)
3,450 = $4,188 Sedo
9.  3,000 = $3,642 Sedo
tie  2,000 = $2,428 Sedo
tie 2,000 = $2,428 Sedo

CLICK HERE for our Year-To-Date Charts.

In another .de sale at Sedo, ("auto ad" in German) delivered 1,500 ($1,821). Three letter domains from three countries also earned notice this week. (Canadian ccTLD) went for 1,201 Can$ ($1,041) and earned $795 in private sales while (Montserrat ccTLD) sold for $500 at Sedo. Also at Sedo, (Laos ccTLD) lapped up 500 ($614).

Now, make a mental note that there will be no sales report next week. We almost never miss one, but I will be covering the T.R.A.F.F.I.C. Silicon Valley conference in Santa Clara, California next week which will make it impossible to put the column together (most of our contributors will be  there too). Don't worry though, you won't miss a single sale. We will put together a double report for release Tuesday night, Feb. 7

Finally, before you head out, be sure to check out our three updated Year To Date Charts to see how they stand 3 weeks into the New Year. 


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Individuals like Richard Meyer of DotCom Group, LLC and Gordon Martin of also provide invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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