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August 27, 2012

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Half-Million Dollar Sale of Leads a Trio of Six-Figure Domains to the Top of This Week's Sales Mountain

by Ron Jackson

In one of the five biggest domain sales reported thus far in 2006, Stephen Sinatra's StepMedia sold for $500,000 this week in a deal brokered by That blockbuster was one of three impressive six-figure sales completed this week. 

Next in line was, a domain that dialed up $355,000 at We referred to this sale in last week's column but could not release the name due to a non-disclosure request. That was lifted this week when Afternic president Roger Collins posted the name on his blog.

The third heavyweight on this week's card was, a domain that was auctioned off by at the T.R.A.F.F.I.C. West conference in Las Vegas last month and finally closed this week at $106,050. Final payments and transfers of two other big names from that auction were also completed; #4 at $70,700 and #11 at $12,250. Moniker/ also scored with two non-auction domains, #5 at $50,000 and #9 at $14,870.

Sedo and have the most overall entries on the Big Board with six each. The SnapNames roster was led by #6 ($19,250) and #8 ($18,000). In addition to bagging the top domain, Sedo sewed up #7 with ($18,000) and #10 with ($12,580).

.Com corralled 16 of the 20 chart positions, with three slots going to country code domains (two co.uks and a .de) and the last one taken by a five-figure .org. That was one of 13 five-figure or higher sales this week, a few less that normal, probably because our reporting period began with a major holiday in the U.S. (Memorial Day). Here's a look at the complete leader board for the week ending Sunday, June 4:


The DNJournal Top 20 
Reported Domain Sales - Mon. May 29, 2006 - Sun. June 4, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. June 6


Sold For

Where Sold
1. $500,000 Sedo
2. $355,000 Afternic
3. $106,050 Moniker/Traffic
4. $70,700 Moniker/Traffic
5. $50,000 Moniker/
6. $19,250 SnapNames
7. $18,000 Sedo
8. $18,000 SnapNames
9. $14,870 Moniker/
10. 9,800 = $12,580 Sedo

11. $12,250 Moniker/Traffic
12. 6,400 = $11,913 Sedo
13. $10,850 SnapNames
14. 5,000 = $9,305 Sedo
tie $9,000 SnapNames
tie $9,000 SnapNames
17. 6,000 = $7,701 Sedo
18. $7,500 Pvt Sale
19. $7,200 Enom's Club Drop
20. $7,001 SnapNames

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both.

CLICK HERE for our Year-To-Date Charts.

Though the domain is ineligible for our chart, it is also worth noting that the new owners of announced this week that they paid $1.6 millon to acquire the site in February of this year. This has been a developed site and ongoing business for many years and the price paid for the domain only was not broken out of the total paid (something that was was done in the 7-figure sale announced three weeks ago). Still it's a domain that would attract big bucks on its own and the new owners have given the site a spiffy new look that should boost business.

.Com Supporting Cast

Sedo supplemented their six charted domains with a bevy of additional .com beauties including at $6,300, at $5,500 and a trio that went for $5,000 each;, and The latter domain was sold by DomainState forum veteran NameThink. brought $4,410 and, in one of the best deals we have seen in a long time, a lucky buyer got a prime 3-letter .com,, for just $4,000! Letter combinations like that have brought six figures on more than one occasion so I'm sure some champagne corks were popped when that domain arrived in the buyer's account. 

Back at SnapNames, seated $6,050, collected $6,000 and dispensed $5,500. contributed $5,300, captured $5,150 and took off with $4,600. Following close behind were ($4,411), ($4,342) and ($4,211). lifted another $4,107, kicked in $4,100 and rolled in at $4,099.

SnapNames had 44 more sales ranging from $2,000 to $4,000. You can check those out in the table below:

Additional SnapNames Sales Between $2,000-$4,000 $4,000 $2,605 $4,000 $2,602 $3,900 $2,600 $3,877 $2,600 $3,750 $2,517 $3,733 $2,492 $3,700 $2,383 $3,535 $2,345 $3,530 $2,300 $3,260 $2,300 $3,100 $2,288 $3,100 $2,272 $3,100 $2,250 $3,000 $2,156 $2,988 $2,155 $2,988 $2,145 $2,877 $2,101 $2,850 $2,101 $2,800 $2,100 $2,700 $2,100 $2,655 $2,050 $2,613 $2,050

Back at Afternic scratched out $5,500, cracked $3,100 and drew $3,000. sold for $2,800 while and commanded $2,500 each.

At Enom's Club Drop, posted $3,300 and trimmed off $2,100. In a private sale, sold for $5,688 with handling the escrow on that transaction.

Global Contenders (.biz, .info, .net & .org)

.Net and .org battled on even terms this week with each extension taking five spots on the top half of our new Global Contenders chart. .Org drew first blood, easily outdistancing the field with #1 selling for $10,850 at SnapNames. The first .net was several laps behind but led a parade of four straight .nets across the line after going for $4,000 at Sedo. ($3,594), ($3,199) and ($2,900) followed close behind.

.Org answered by taking four of the next five, including  #6 at $2,633. .Net dominated the second half of the chart, sweeping 8 of 11 positions (the extra spot was created by a tie for the final slot). .Info and .Biz were both shut out this week though .biz did notch a four figure sale that fell just short of making the chart. Here's a complete look at the Global Contenders list for the week ending June 4:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. May 29, 2006 - Sun. June 4, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. June 6


Sold For

Where Sold
1. $10,850 SnapNames
2. $4,000 Sedo
3. 2,800 = $3,594 Sedo
4. $3,199 SnapNames
5. $2,900 SnapNames
6. $2,633 Snapnames
7. $2,351 SnapNames
8. $2,300 SnapNames
9. $2,150 SnapNames
10. $2,050 SnapNames

11. $2,011 SnapNames
12. $1,960 SnapNames
13. $1,800 SnapNames
14. $1,750 SnapNames
15. $1,700 Sedo
tie $1,688 Afternic
tie $1,688 Afternic
tie $1,688 Afternic
tie $1,650 SnapNames
tie $1,650 SnapNames
tie $1,650 SnapNames

CLICK HERE for our Year-To-Date Charts.

There were 17 more four-figure just off the chart with SnapNames claiming 13 of those. The other four went to Sedo, including the highest one, at $1,625. Sedo also sold ($1,450), ($1,350) and (1,000 = $1,284).

The SnapNames roster included at $1,550, at $1,204, at $1,200 and at $1,000. Their .org line-up included at $1,500 and a pair at $1,450 each; and changed hands for $1,272, provided $1,200 and fetched $1,159. drew $1,150 while and generated $1,050 each. 

Country Codes

Great Britain's occupied the top two rungs on the Country Code ladder this week with #1 selling for 6,400 ($11,913) and #2 going for 5,000 ($9,305). Germany's .de was next with #3 delivering 6,000 ($7,701). Germany also scored with #8 drawing 3,000 ($3,851). All four of those domains sold at Sedo, a venue that swept 11 of the 15 chart positions.

The European Union (.eu) and the United States (.us) had the most entries overall with each of those ccTLDs claiming three chart positions. The EU was led by an unlikely champion, the double-hyphenated ("dog friendly vacations" in German) which went for 4,500 ($5,776) at Sedo to finish 5th. #7 led the American onslaught, attracting 3,750 ($4,813), also at Sedo.

India's also had an impressive sale this week with #4 banking $7,000. There was also an exceptionally high .cc sale (Cocos Keeling Islands country code) with #6 pulling $5,000 in a private sale. 

Other countries represented on this week's chart included Antigua and Barbuda (.ag), Argentina ( and Samoa (.ws). Here's a look at the complete Country Code list for the week ending June 4:

Country Code Top 15
 Highest Reported ccTLD  Sales: Mon. May 29, 2006 - Sun. June 4, 2006
Euro to Dollar Conversion ( to $) is Based on Rates in Effect Tue. June 6


Sold For

Where Sold
1. 6,400 = $11,913 Sedo
2. 5,000 = $9,305 Sedo
3. 6,000 = $7,701 Sedo
4. $7,000 Sedo
("dog friendly vacations" in German)  
4,500 = $5,776 Sedo
6. $5,000 Pvt Sale
7. 3,750 = $4,813 Sedo
8. 3,000 = $3,851 Sedo

9. 2,000 = $2,567 Sedo
10. 1,989 = $2,553 Sedo
10. 1,950 = $2,503 Sedo
("cabinetmaking" in German)
1,500 = $1,925 Sedo
13. $1,675 Afternic
14. $1,675 Afternic
15. $800 Pvt Sale

CLICK HERE for our Year-To-Date Charts.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to [email protected].

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of DotCom Group, LLC also provides invaluable help in collecting data for these sales reports each week.

Every Tuesday we publish the highest reported domain name sales for the previous week. On Monday our contributors send us their sales data for the previous 7 days. We then compile that information and write this report for Tuesday night publication to give you the freshest sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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