First Wave of Moniker/T.R.A.F.F.I.C. Auction Sales Completed Including $1.8 Million Deal for Seniors.com

The first wave of completed sales from the latest Moniker.com/T.R.A.F.F.I.C. auction rolled in this week and the top sale on that list ranks as the 2nd biggest sale reported so far in 2007. That was Seniors.com, a name that Page Howe sold through the live portion of the auction June 21st in New York for $1,800,000. As payments for the names that were auctioned off come in and the domains are transferred to their new owners, those completed sales become eligible for our weekly charts. The first group to qualify included 32 sales in five, six or seven figures.

As we have done in the past following major auctions, we are doubling the length of our usual Top 20 chart so that results from the everyday sales venues are not lost among the flood of auction results. Even so, the auction sales were so strong that names from that event swept 16 of the first 20 spots on our expanded Big Board this week and 27 positions overall. As we reported last week, total auction sales in New York soared past the $12.3 million mark, more than doubling the previous record for such events.

By Ron Jackson

Afternic.com/BuyDomains.com and Sedo.com co-brokered the biggest non-auction sale with Greenhouse.com and it was also a blockbuster, commanding $500,000 (the 7th highest sale reported year to date). Afternic/BuyDomains put a second six-figure sale on the board with #8 TreatmentCenters.com dispensing $100,000. With the Afternic Domain Listing Service (DLS) gaining ground in the secondary market, the NameMedia venues are ringing up impressive sales at every level of the market. 

Sedo also managed to break through the Moniker/T.R.A.F.F.I.C. stranglehold on the top positions with #6 Pottery.com producing a $150,000 sale. When you get into this kind of nose bleed pricing altitude, .com traditionally dominates the board as the extension did this week, taking 32 of the 40 entries. .Net muscled its way into five spots and .org also took a bow with three charted domains.

The top .net and the top .org, Houses.net and Bingo.org, tied for the 12th position as each brought $75,000. Houses.net was sold in Moniker's live auction while Bingo.org changed hands in a private sale. It's interesting to note that Bingo.net sold one year ago for $18,500 less than the .org went for this week (the .net attracted $56,600 at GreatDomains in June 2006). 

Were it not for an NDA, there would have been a another major non .com domain on this week's chart. Afternic/BuyDomains sold one for $143,000 but couldn't release any other details. There was also a huge .com sale that was non disclosed as Apple finally acquired iPhone.com to go along with their hot new cellphone. Though the exact price was not revealed, Jay Westerdal wrote on his DomainTools.com blog that seller Michael Kovatch (who had registered the domain back in 1995) received a 7-figure price.  

It's looks like another huge sale is in the offing. In an auction that closed at Sedo today, Chinese.com went for €810,001 ($1,102,191). Now we just have to see if it is paid for and transferred to a new owner. As it is, the past week's sales give us a plethora of eye-popping numbers to digest. Here is how all of the leaders stacked up for the week ending Sunday, July 1:

.Com Supporting Cast

There were seven more five-figures sales just off the chart and six of those were .coms (the other name, a .org, will be listed in our Global Contenders section below). Four of those .com sales came from the Moniker/T.R.A.F.F.I.C. auction where Tied.com tallied $13,000 and three others; NoLoadFund.com, BondFund.com and BeerKegs.com poured $12,000 each. SnapNames.com sold OKCorral.com for $10,250 and Afternic/BuyDomains booked $10,000 for Kaufen.com. 

There were also some high value lots sold at the Moniker auction that we don't have individual prices for as they were sold in bundles. One completed this week was a trio including CheapGames.com, CheapVideoGames.com and BuyVideoGames.com that went for $45,000. 

With so many sales at the high end of the market you won't be surprised to hear that there were hundreds more in the four-figure range which represents the sweet spot for secondary market sales. At Sedo, AltMD.com prescribed $9,500, Mobiliar.com drew €3,500 ($4,764) and KingStar.com kicked in $3,000. 

Back at SnapNames, CellphoneTracker.com found $8,860, HawaiiCharters.com chipped in $8,008 and TravelWiki.com went for $7,500. CruiseMagazine.com sailed with $6,700, TexasTeachers.com got a $6,555 bonus and Northcott.com caught $6,500. VideoRing.com returned $6,300, GroovyGirl.com gyrated for $6,000 and NationalCare.com contributed $5,750.

FoodKing.com feasted on $5,655, BusinessTemplates.com plucked $5,400 and Hyder.com hooked $5,300. AngelCity.com soared to $5,200, CashManager.com counted out $5,099, AvocadoTree.com bore $4,579 and OhGood.com dealt out $4,100. SnapNames had 24 more four-figure .com sales ranging from $2,000 to $4,000. You can check those out in the table below. 

The Afternic/BuyDomains juggernaut continued to roll with a massive list of four-figure sales led by Webbi.com ($8,000), PicStar.com and ITAcdemy.com ($7,500 each) and MegaStock.com ($6,500). Alteres.com added $6,000, CaribbeanLive.com clicked for $5,310 and three others; TVWebsites.com, HighSchoolGrads.com and EDSL.com corralled $5,000 each.

CarJack.com commandeered $4,100, followed by a nine-name logjam at $4,000 each that included SchoolScholarships.com, Pupp.com, Opruimen.com, OneMatch.com, Intercasting.com, FineLinen.com, Esquisse.com, CreditConsultation.com and CanyonRock.com. BuyDomains had 99 more .com sales ranging from $2,000 to $3,900. You can review those in the table below.

Afternic/BuyDomains had over 400 more .com sales ranging from just under $2,000 to less than $100.

At TDNAM.com, Aro15.com fetched $6,670, MogList.com unlocked $5,585 and CrazyDoodle.com cranked out $3,185. Alisinan.com captured $3,130, EfficientHomes.com closed at $3,005 and FindRentalsToday.com uncovered $2,710. Chandeliere.com ($2,016), Athletez.com and 123Bobo.com ($2,006 each) rounded out the TDNAM roster.

In a couple of other Moniker/T.R.A.F.F.I.C. sales VictorianHouses.com welcomed $8,500 and IrishWhiskey.com downed $8,000. In a couple of sales from Moniker's everyday aftermarket department, BlogBang.com bagged $5,750 and ITAT.com turned in $2,070. 

At Pool.com, CityOfSpokane.com spawned $4,544, Puttana.com tapped in $3,211 and WickedWitch.com cast a $3,094 spell. Elsewhere, NameDrive.com uncovered $2,000 with PostYourselfNaked.com.