Big Deal for Dollars.com Tops This Week's Domain Sales Chart

This week's big winner, Dollars.com, scored a first round knockout, changing hands for nine times more money than the nearest competitor. Rick Latona of DigiPawn.com, who has long been associated with this domain, decided to let it go when buyer Virtual Network SA of Switzerland weighed in with a $650,000 offer. This is the 6th biggest sale reported so far this year. Latona has now had a hand in three of 2007's fifteen biggest sales. In addition to selling Dollars.com, he bought Iran.com for $400,000 last month and Buckhead.com (the name of the upscale Atlanta neighborhood he lives in) for $250,000 in March. The total he paid for those two nice geo domains is exactly what he got back by cashing out Dollars.com.

By Ron Jackson

The buyer, Virtual Network SA, has now been involved in a pair of the year's 20 biggest transactions. Two weeks ago they sold Masculin.com ("masculine" in French) to a magazine publisher for $201,792. They've now put the proceeds right back to work with their big investment in Dollars.com. 

Another private transaction produced this week's #2 sale, a $75,000 deal for Cushion.com engineered by seller Derek Giordano who made it happen with a series of cold calls to potential new owners. He finally struck gold when he found a willing buyer at CustomCushions.net, a well established company in the replacement patio cushion market.

We saw another wave of completed sales from last month's Moniker/T.R.A.F.F.I.C. Auction in New York this week. To make room for all of them we expanded our usual Top 20 chart to 30 positions. 16 of those spots were taken by auction sales including 9 on the top half of the Big Board. Their string of hits began with Glamorous.com and Camping.net, a pair of names that tied for the #3 slot at $60,000 each. 

Sedo.com still managed to shine amid the flood of auction sales, piling up nine chart entries of their own, including #8 Periodico.com ("magazine" in Spanish) at  €25,000 ($34,347). SnapNames.com.  Afternic.com/BuyDomains.com and TDNAM.com all have representatives on the elite list as well.  Considering that there was a hiatus last week for one of America's biggest holidays (Independence Day - July 4th) the number of sales booked this week was quite solid.

.Com again took the lion's share of rungs on the sales ladder, but .org showed well with four charted domains. .Net also bowed twice and .mobi got into the act with the final entry on the all-extension leader board.  Here is how all of the top sellers stacked up for the week ending Sunday, July 8:

.Com Supporting Cast

Back at Sedo, Mainstays.com marched off with $9,900, Autofacil.com fetched €7,000 ($9,616) and GreenConferencing.com cultivated $8,000. XBB.com brought $7,601, PayLife.com posted $7,400 and Guapa.com deposited $7,000. CXV.com kicked in $6,400, Wosm.com went for $6,000 and AsiaPacificPokerTour.com dealt out $5,300. 

SnapNames put together another powerhouse roster with SwissDiamonds.com ($8,722), EmployeeDevelopment.com ($7,805) and Kittys.com ($7,200) among the standouts. Cerebrum.com thought up $6,307, UnlockedPhone.com dialed up $5,985 and Tradesmart.com tacked on $5,878. WebEdu.com graded out at $5,101, XKiss.com captured $5,100 and GreenBooks.com bagged $5,001.

Also at SnapNames, GetawayWeek.com left town with $5,000, Soverign.com returned $4,659 and HeartMedicines.com dispensed $4,599. WestSussex.com was worth $4,245, GourmetDogFoods.com wolfed down $4,106, NextHouse.com welcomed $4,100 and TobaccoBarn.com inhaled $4,000. SnapNames had 24 more four-figure .com sales ranging from $2,000 to $3,540. You can check those out in the table below. 

TDNAM.com had some nice sales with PaintballShop.com hitting a $9,893 bulls eye and MusikDesire.com cranking out $5,006. WoolyThinking.com ($4,006), Greece4Vacations.com ($3,505), Celebrities-Site.com ($3,270) and ZimobServer.com ($3,025) were also among the winners there. 

NameMedia's dynamic duo, Afternic/BuyDomains continued to roll with hits like GlobalEngineering.com ($7,000), WebComponents.com and Fundusze.com ($5,000 each). TelekomShop.com and LuxuryKitchens.com cooked up $4,888 each, Dial411.com connected for $4,800 and LeaseFinancing.com located $4,700.

IEBP.com added $4,415, LYPP.com pulled $4,300 and AboutFaceSpa.com spawned $4,288. YourNYC.com yielded $4,245 and RockExpress.com presented $4,100. OCUN.com and Chat-Online.com contributed $4,088 each while Miza.com and Gaar.com clicked for $4,000 apiece. Afternic/BuyDomains had 55 more .com sales ranging from $2,000 to $3,950. You can review those in the table below.

Afternic/BuyDomains had over 250 more .com sales below $2,000.

Elsewhere, ShakeMyMelons.com sprouted $3,600 at Enom's ClubDrop.com and Pool.com sold JRun.com for $2,600 and Herco.com for $2,111.

In other completed Moniker/T.R.A.F.F.I.C. auction sales, SoundEngineer.com sold for $8,000, RadioPersonality.com racked up $7,000 and GXD.com drew $5,000.