Vista.com Enjoys View From the Top After $1.25 Million Sale

VistaPrint Limited, a public company traded on the NASDAQ, acquired Vista.com from a small over the counter company called Innuity Inc. for $1.25 million in this week's biggest reported domain sale. VistaPrint also gets the associated trademark that Innuity had on the name but that was not a significant factor in the price paid. There are many trademarks on the word vista, including the obvious one held by Microsoft for its computer operating system. However this is a generic word so many companies have been able to trademark the word for various categories of goods and services. As you would expect, VistaPrint already held the mark for use of that word in connection with printing services. 

The #2 slot goes to DIY.net at $200,000. That is the second largest .net sale reported this year, trailing only RealEstate.net, sold in February for $300,000. DIY is of course the acronym for Do It Yourself. Method Technology, Inc. acquired this domain  through Taiwanese forum DomainClub.org.

By Ron Jackson

Sedo.com racked up the next three chart positions in a row and had 8 of 20 overall to lead all venues. Their winner's list included #3 Programas.com at $60,000, #4 Turntable.com at $45,000 and #5 Fold.com at $25,000. The AfternicDLS, SnapNames.com and TDNAM.com all had multiple chart entries as well. Pool.com put one name on the elite list but that one, BlueStone.com, reached the top ten, landing at #6 after going for $24,500.

15 of this week's 20 charted domains were .coms. .Net put three names on the Big Board and .org had one. There was also one country code domain on the leader board with #8 MopedInsurance.co.uk carrying the ccTLD banner at £10,000 ( $20,728).

There were only 15 five-figure and higher sales reported this week, largely because Moniker was missing in action. I suspect their report did not make deadline because their crew is on the way to San Francisco for the 2007 GeoDomain Expo coming up Friday and Saturday (Nov. 16 & 17). Moniker will be conducting a live domain auction there Saturday afternoon. As soon as I finish this column I will be leaving for the conference as well and will have the honor of delivering the keynote address at the event Friday afternoon.

Here is how all of the top sellers stacked up for the week ending Sunday, November 11:

.Com Supporting Cast

In addition to their three domains on the Top 20 chart, SnapNames had a nice group of solid four-figure sales including SouthwestVacation.com ($7,088), SundaySchools.com ($6,016) and Tepic.com ($5,560).  EuropeRentals.com returned $4,990, HomeTypers.com tacked on $3,008 and BlackLists.com drew $2,908.

Also at SnapNames, Cristine.com clicked for $2,400, ImmigrationBonds.com brought $2,395 and AmberEaston.com earned $2,262. Gaviota.com generated $2,169, PsychologicalTest.com sold for $2,163 and AtlantaYellowPages.com located $2,154. Sharester.com and ISTE.com corralled $2,150 each and DomesticViolenceAttorney.com claimed $2,050. 

The AfternicDLS rang up more than 530 sales this week with more than 100 of those cracking the $2,000 mark, including CELX.com ($7,000), QuantumCare.com ($6,000) and GeoGreen.com ($6,000). GreatCity.com, MyBoulevard.com and SilverPlanet.com eclipsed $5,000 each while EHAB.com brought $4,888. 

NutritionPlus.com plucked $4,050 followed by Mediumship.com and Consommation.com at $3,800 each. WatchSoccer.com went for $3,640, SpeedClean.com scrubbed up $3,550 and Humanitaire.com turned in $3,500. CareerDev.com discovered $3,388 and iCollaborate.com cleared $3,288. The Afternic DLS had 78 more .com sales ranging from $2,000 to $3,200 that are listed in the table below.

Back at Sedo.com ZYI.com kicked in $6,211 and Qkail.com dug up $6,200. Nanoreef.com and MakeIt.com made $6,000 each while Goru.com and FirstPrime.com posted $5,000 apiece. 

At NameJet.com, NoMore.com cried uncle at $5,600, HomeCaregiver.com dispensed $5,200 and Gamet.com greeted $4,100. SchoolNutrition.com served $3,200 and PreArranged.com provided $2,400.

At Pool.com, RapidShared.com rolled up $4,652, Autobank.com deposited $4,100 and  GuinessBookOfWorldRecords.com recorded $3,800.

At TDNAM, LoveTrain.com left the station with $4,009, GypsyTrunk.com contained $2,515 and JavShop.com closed at $2,420. Auto-Adrenalina.com captured $2,405 and Bsaten.com booked $2,304.

In another deal, Domainator.com handled the $5,000 sale of 16X9.com. 

Global Contenders (.biz, .info, .mobi, .net & .org)

DIY.net provided the big news among the Global Contenders as that $200,000 sale became the year's second highest deal in the GC category. Another nice .net, DayTrading.net, attracted $16,760 to finish #2. Overall, .nets took 12 of the 20 chart positions. 

.Org nabbed the #3 spot with Justin Godfrey moving Investments.org for $12,000. He also accounted for the #4 sale, sending RentalCar.net to Priceline.com for $9,200.

There are three .mobis on the new GC Top 20, led by #5 Pets.mobi, sold at Sedo for $6,750. .info got on the board twice with #10 She.info leading the way for that extension at $4,600 (also at Sedo). Here's how all of the Global Contenders stacked up for the week ending November 11: