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September 15, 2013

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Hot on the Heels of Good News About the Domain Aftermarket Buyers Respond By Taking a Break!

This was an unusual week for the domain aftermarket. It started with several reports of sales increases for 2Q-2010 vs. the previous quarter as well as the same quarter last year (our own data showed a 38% jump in total dollar volume over 2Q-2009 and a 26% increase over 1Q-2010). So how did buyers respond to the good news? By taking a bit of a break! 

The 20 positions on our weekly all extension Top 20 Chart are almost always filled with names that have sold for at least five figures and often include two or three that sold for six or even seven figures. This week only 13 reported sales cracked the five-figure mark and none reached six figures. #1 OY.com did come close though, changing hands for $90,000 at Sedo.com. Sedo had another very strong week overall, taking 12 of the 20 chart positions. 

The #2 domain was a big IDN sale. рф.com was sold by Bruce Caley for $60,000 in a private transaction. The interest in this domain stems from the fact that .рф is the new Russian language (Cyrillic) IDN TLD using the Russian characters that sound like "RF" for Russian Federation

By Ron Jackson

The AfternicDLS had a hand in five sales that made the elite list, led by #3 CDRate.com at $42,500. YummyNames was the only other venue with multiple chart entries. They sold #5 JDRF.com for $23,800 and joined with the AfternicDLS to move #15 IndoorAirQuality.com for $8,790. You are probably wondering what made the 4-letter JDRF string so valuable. The domain was bought by the Juvenile Diabetes Research Foundation whose website is at JDRF.org. Acquiring the .com will stem a lot traffic loss for the organization as well as reinforce their good name on the web. 

The country code had yet another good week with seven representatives on the Big Board, led by #4 Cloud-Computing.de, sold for $38,280 at Sedo, a venue that accounted for all but one of the big ccTLD sales. The exception was #11 (tie) Flags.us, a domain that Howard Hoffman sold to Jeff Reynolds, owner of AmericanFlags.com, for $12,000 in a private transaction (we told the story of Jeff's success with AmericanFlags.com in an early DN Journal Cover Story published back in 2004). 

Only one non .com gTLD made the leader board this week. That was #7 (tie) Flex.net, a name that sold for $15,000 at Sedo.  

There was a very large .net sale this week - but just how large we don't know since it was subject to a non-disclosure agreement. MediaOptions, who handled the sale of Pizza.net, indicated the deal would probably rank among the five biggest .net sales ever. 

Here is how all of the sales leaders stacked up for the week ending Sunday, August 1:

The DN Journal Top 20 
Reported Domain Sales - Mon. July 26, 2010 - Sun. Aug. 1, 2010
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Aug. 4, 2010


Sold For

Where Sold
1. OY.com $90,000 Sedo
2. рф.com (IDN) $60,000 Pvt Sale
3. CDRate.com $42,500 AfternicDLS
4. Cloud-Computing.de €29,000 = $38,280 Sedo
5. JDRF.com $23,800 YummyNames
6. OnlineShop-Fuer-Kleidung.de €13,000 = $17,160


Befrank.com $15,000 Sedo
Flex.net $15,000 Sedo
P6.com $15,000 Sedo
10. Rugby.eu €9,300 = $12,276 Sedo
063.com $12,000 Sedo
Flags.us $12,000 Pvt Sale
13. SuperWifi.com $10,000 AfternicDLS
14. No.de €7,500 = $9,900 Sedo
15. IndoorAirQuality.com $8,790 YummyNames/
SpezialTickets.de €6,500 = $8,580 Sedo
Steuersparen.de €6,500 = $8,580 Sedo
AYYO.com $8,000 Sedo
InternetMarketingBusiness.com $8,000 AfternicDLS
20. OnlinePersonalTraining.com $7,500 AfternicDLS


Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.

For the many newcomers entering the domain industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market. If you do not understand why specific domain names command the prices they do, you are likely to make unwise domain registrations or purchases. We highly recommend that you do some basic research before you buy anything! As a starting point we have built a sister site specifically for you at NameNewbie.com.

CLICK HERE for our Year-To-Date Charts.

.Com Supporting Cast

Sedo led the .com supporting cast with Jetman.com soaring to a $5,940 sale. Drugz.com followed at $5,800 while PeakLife.com posted $5,500 and three others; Etrion.com, Felicis.com and UnderStar.com drew $5,000 each. GadgetDoctors.com dispensed another $4,500 and Virtuel.com kicked in $4,092

Sedo had 38 more .com sales ranging from $2,000 to $4,000 that are listed in the table below. 

Additional Sedo .com Sales Between $2,000 - $4,000
auberge-de-jeunesse.com $4,000   dateagency.com $2,888
paywall.com $4,000 chilitv.com $2,772
digiboat.com $3,975 milkmade.com $2,765
beautyoftheworld.com $3,960 nankang.com $2,600
cafetique.com $3,960 agentstudio.com $2,500
medicamo.com $3,960 futurenergy.com $2,500
webates.com $3,750 latelevision.com $2,500
selbsthypnose.com $3,700 bandio.com $2,495
alertcard.com $3,630 fiveplus.com $2,488
brioche.com $3,565 thisismysong.com $2,450
buyway.com $3,500 xotel.com $2,376
osteoporosi.com $3,432 bahnticket.com $2,310
minetv.com $3,300 climatescientists.com $2,010
drogendealer.com $3,299 1clickfix.com $2,000
backsupportbelt.com $3,250 boux.com $2,000
wohnidee.com $3,240 climateoutlook.com $2,000
admuse.com $3,100 nexdeals.com $2,000
clevelandcremation.com $3,000 poppyproject.com $2,000
vermicompost.com $3,000 warit.com $2,000

At SnapNames.com CameraBag.com brought $5,000, Materiel.com made $3,900 and FriendsUnited.com yielded $3,700. HelpBlog.com hauled in $3,450, ConsumerOpinionPanel.com provided $2,500 and Schnellkredit.com contributed $2,278. GoldCentre.com chipped in $2,224, LearningStudio.com landed $2,109 and MintCorp.com captured $2,000

Back at the AfternicDLS, ECRU.com crunched $5,000 while StorageData.com and ResidentialRehab.com earned $3,000 each. TwoThirds.com and Woofipedia.com went for $2,750 apiece while MrCamper.com and AdventureBikes.com each braked at $2,500

YouAward.com was worth $2,495, RegistryCleanerDownload.com located $2,488 and EverythingSolar.com lit up $2,399. TruckOff.com drove home $2,088 while Zahnkosmetik.com and ChairDirect.com chalked up $2,000 apiece.

In association with YummyNames, the AfternicDLS also sold Cabezon.com ($3,500), DUIFlorida.com ($2,800) and ShapeSolutions.com ($2,799). AttractClients.com clicked for $2,750 and Motivationalinterviewing.com delivered $2,200


 Afternic Domain Auctions

Country Codes

The country codes rang up a quartet of five-figure sales this week - all of which you saw on the all extension leader board at the top of this report. The highest ccTLD sale you haven't seen yet is #5 on our new Country Code Top 20 Chart and it just missed reaching the five-figure mark too. No.de went for $9,900 at Sedo, a venue that continued their country code dominance by sweeping 20 of 22 chart entries (the extra spots resulted from a three-way tie for the final position). 

.de domains (German country code) wound up sweeping more chart entries than any other extension with nine names on the elite list. Great Britain's .co.uk was next with four, followed by the European Union's .eu with three. 

Drop.com.au was the only sales venue able to break through Sedo's monopoly taking #16 with CheapWebHosting.com.au (Australian country code) at $3,238. 

Here is how all of the country code leaders stacked up for the week ending August 1:


Country Code Top 20
 Highest Reported ccTLD  Sales: Mon. July 26, 2010 - Sun. Aug. 1, 2010
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Aug. 4, 2010


Sold For

Where Sold
1. Cloud-Computing.de €29,000 = $38,280 Sedo
2. OnlineShop-Fuer-Kleidung.de €13,000 = $17,160 Sedo
3. Rugby.eu €9,300 = $12,276 Sedo
4. Flags.us $12,000 Pvt Sale
5. No.de €7,500 = $9,900 Sedo
SpezialTickets.de €6,500 = $8,580 Sedo
Steuersparen.de €6,500 = $8,580 Sedo
8. Pheremones.co.uk €4,785 = $6,316 Sedo
9. My-Wine.de €3,570 = $4,712 Sedo
10. Explain.de €3,200 = $4,224 Sedo

11. DirectBlinds.co.uk £2,600 = $4,134 Sedo
12. BigPoint.it €3,020 = $3,986 Sedo
13. PokerSite.co.uk £2,500 = $3,975 Sedo
14. GND.eu €2,750 = $3,630 Sedo
15. WebTV.ch €2,700 = $3,564 Sedo
16. CheapWebHosting.com.au $3,238 Drop.com.au
17. Blue-Ocean.de €2,430 = $3,208 Sedo
18. SolarSmart.co.uk £1,999 = $3,178 Sedo
19. Bingo770.es €2,100 = $2,772 Sedo
Aviano.it €2,000 = $2,640 Sedo
MyMovie.eu €2,000 = $2,640 Sedo
Therapeutisches-Reiten.de €2,000 = $2,640 Sedo

CLICK HERE for our Year-To-Date Charts.

There were dozens of additional four figure sales off the ccTLD chart with Sedo again accounting for the vast majority of those. Their line up included Entertain.me at $2,500 and Skeelers.nl at $2,442. Fise.de added $2,244, Manteles.es secured $2,231 and HolidaySeekers.co.uk corralled $2,147.  

Sedo had 47 more ccTLD sales ranging from $1,000 to $2,000 that are listed in the table below:

Additional Sedo ccTLD Sales Between $1,000 - $2,000
lenscatalog.co.uk $2,000   mietwohnen.de $1,320
myheritage.se $2,000 moviebox.ch $1,320
shop.cc $2,000 soffor.nu $1,320
affiliateprograms.co.uk $1,988 sportfiske.nu $1,320
blower-door.eu $1,980 tvreceiver.de $1,320
fabory.in $1,980 videokameror.nu $1,320
gratisonlinespielen.de $1,980 wohnungvermieten.de $1,320
douleurs.ch $1,848 locationsdevoiture.fr $1,319
nioxin.it $1,848 myforum.ru $1,307
gamblingguide.eu $1,782 sophis.co.uk $1,302
cybershop.eu $1,716 günstige-energie.de $1,254
em2012.de $1,716 inflatablekayak.co.uk $1,200
die-oeffnungszeiten.de $1,650 cornishretreats.co.uk $1,193
vacacionesverano.es $1,650 euston.co.uk $1,193
h3.de $1,613 betreuungsservice.de $1,188
soundstore.de $1,571 onlyhot.de $1,188
domaindeals.co.uk $1,500 podróże.eu $1,086
elaw.us $1,500 clubpoker.es $1,056
primetime.tv $1,500 mobile24.fr $1,056
englishstudio.co.uk $1,423 rabattkuponger.no $1,056
casino.kn.kn $1,400 wines.es $1,056
bord.nu $1,320 flying.in $1,050
jackor.nu $1,320 plaza-ceramica.de $1,005
klänningar.nu (IDN) $1,320  

Elsewhere SnapNames sold Gadgets.us for $2,050 and Drop.com.au rang up a quartet of Australian ccTLD sales; ReverseMortgages.com.au ($1,820), CheapHosting.com.au ($1,719), ACN.net.au ($1,458) and Florists.net.au ($1,218)

If there are country code extensions in our report that you are not familiar with, you can look up the nation each extension goes with here.

Global Contenders (Non .com gTLDs: .biz, .info, .mobi, .net, .org, .asia, .pro & .tel)

The .non .com gTLDs were even slower than usual this week with just one five-figure sale reported - Flex.net at $15,000. It was a long drop to the #2 position held by GinRummy.net at $5,800. Sedo handled both of those sales and wound up sweeping 16 of 21 positions on our new Global Contenders Top 20 Chart (the extra spot resulted from a three-way tie for the final position). 

The .orgs, led by #3 Gazeteler.org ($5,250 at SnapNames) had the most chart entries with nine. .Net was right behind with eight. .Mobi claimed a pair of places on the elite list; #4 BMO.mobi at $5,000 and #19 (tie) Betway.mobi at $1,500. The remaining openings went to #11 Lifestyle.asia ($3,168) and #15 Herbs.biz ($2,000)

Here's how all of the Global Contenders stacked up for the week ending August 1:

Global Contenders Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. July 26, 2010 - Sun. Aug. 1, 2010
Euro to Dollar Conversion (€ to $) is Based on Rates in Effect Aug. 4, 2010


Sold For

Where Sold
1. Flex.net $15,000 Sedo
2. GinRummy.net $5,800 Sedo
3. Gazeteler.org $5,250 SnapNames
4. BMO.mobi $5,000 Sedo
5. DailyScience.org $4,900 Sedo
2D.net $3,500 Sedo
PhiladelphiaMovers.org $3,500 Pvt Sale
8. Sapatos.net €2,490 = $3,287 Sedo
9. EnglishStudio.net £2,022 = $3,215 Sedo
10. MensCologne.net $3,188 Sedo

11. Lifestyle.asia €2,400 = $3,168 Sedo
12. SaintTherese.org $3,000 AfternicDLS
13. FreeText.org £1,510 = $2,401 Sedo
14. WebHostingHub.org $2,200 Sedo
15. Herbs.biz $2,000 Sedo
16. IHMF.org $1,550 SnapNames
17. Hochstuhl.net €1,150 = $1,518 Sedo
18. Sporttasche.org €1,140 = $1,505 Sedo
Betway.mobi $1,500 Sedo
LuxuryVacationRentals.org $1,500 Sedo
UVI.net $1,500 AfternicDLS

CLICK HERE for our Year-To-Date Charts.

Domain Name Industry Newsletter

There were eight more four-figure GC sales just off the chart. Sedo had six of those including OnlineGames.info ($1,399), Casino-Spiele.info ($1,173) and BedLinens.net ($1,149). Kaernten.mobi added $1,056 while Isgan.org and GolfBall.org went for $1,000 each. 

At the AfternicDLS SWAE.net notched $1,300 and BringThemHomeNow.net nabbed $1,200.  

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page.


As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to [email protected].

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of Domain Sales Center also provides invaluable help in collecting data for these sales reports each week.

Every Wednesday we publish the highest reported domain name sales for the previous week. On Mondays and Tuesdays our contributors send us their sales data for the previous 7 days. We then compile that information and write this article to give you the most comprehensive sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.


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