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August 27, 2012

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2012 Sales Season Opens With a Flourish: Million Dollar Deal & Two at Six Figures (Including a Big .CA Sale) Set the Pace

The 2012 domain sales season is underway and the aftermarket made a nice break from the gate with three big deals setting the pace this past week. The $1 million sale of Dudu.com that Sedo announced January 5th led the charge. The buyer was Dubai-based social media network DUDU, who is upgrading from their previous domain, Godudu.com. Though Sedo just announced the sale, it was concluded in December so it was placed on our 2011 Top 100 Sales Chart

The runner up on this week's all extension Top 20 Sales Chart (covering sales reported in the the first week of 2012, ending Jan. 8)  is Frame.com at $148,000. That domain was co-brokered by the Toby Clements Newsletter and MediaOptions.com

Rounding out the power trio at the top is a very big .CA (Canadian ccTLD) sale. Rick Silver (who was the subject of our July 2010 Cover Story) sold Flights.ca to one of Canada's leading online travel sites, RedTag.ca, for a cool $120,000

By Ron Jackson

The AfternicDLS nailed down the #4 spot with one of four Top 20 sales they had a hand in, MCommerce.com at $50,000. They also shared the #8 spot, teaming up with YummyNames to sell Rafters.com for $18,000. The Toby Clements Newsletter was also able to hang their banner on four charted sales including a pair; Deny.com and Omit.com, that tied for the 15th spot at $10,000 apiece.

Sedo supplemented their Dudu.com sale with ten more chart entries including an impressive 4-letter .com sale, #5 JUIF.com at $35,000, and a solid ccTLD sale - #6 Action.fr (French country code) at $25,400

Polish aftermarket platform GieldaDomen.pl also rang the ccTLD bell with #7 ProgramyPartnerskie.pl ("affiliate programs" in Polish) at $20,320. All told, four country code domains made the Big Board with three of those landing in the top ten. The .coms swept the other 17 positions, leaving the the non .com gTLDs holding a goose egg with no five-figure sales reported in that category (the extra spot resulted from a tie for the final position). 

Since this week's chart covers the first week of the New Year it also serves at the current 2012 Year to Date Sales Chart (aside from Dudu.com which, as noted above, has been placed on the 2011 Top 100). When we get a second week of data in next week, we'll start the new 2012 Year to Date Sales Charts (all extension, Country Code and Non .com gTLD charts) on the dedicated page the YTD lists normally occupy. Until  then, that page will continue to show the final 2011 YTD Top 100. That list will also be permanently available in our Archive through this link).

Here's how all of the sales leaders stacked up for the week ending Sunday, January 8:


The DN Journal Top 20 
Reported Domain Sales - Mon. Jan. 2, 2012 - Sun. Jan. 8, 2012
Euro/Pound to Dollar Conversions (€/£ to $) is Based on Rates in Effect Jan. 11, 2012


Sold For

Where Sold
1. Dudu.com $1,000,000 Sedo
2. Frame.com $148,000 Tony Clements Newsletter/
3. Flights.ca $120,000 Pvt Sale
4. MCommerce.com $50,000 AfternicDLS
5. JUIF.com $35,000 Sedo
6. Action.fr €20,000 = $25,400 Sedo
7. ProgramyPartnerskie .pl
("affiliate programs" in Polish)
€16,000 = $20,320 GieldaDomen.pl
8. Rafters.com $18,000 YummyNames/
9. BeQuiet.com $15,000 Sedo
10. ShoutIt.com $12,999 Sedo

11. Zahnarztpraxis.com €10,000 = $12,700 Sedo
12. Babyou.com €9,800 = $12,446 Sedo
13. Kompany.co.uk $12,000 Sedo
14. BigBags.com $11,050 AfternicDLS
DEMA.com $10,000 AfternicDLS
Deny.com $10,000 Toby Clements Newsletter
Omit.com $10,000 Toby Clements Newsletter
18. Gokite.com $9,900 Sedo
19. DailySale.com $9,000 Sedo
iAnalytics.com  $8,000 Sedo
Goon.com $8,000 Tony Clements Newsletter

Keep in mind that these are the highest value sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.

For the many newcomers entering the domain industry we also want to point out that the reasons why a domain name sells for a certain price can be varied and are not always clear to those who are unfamiliar with the domain market. If you do not understand why specific domain names command the prices they do, you are likely to make unwise domain registrations or purchases. We highly recommend that you do some basic research before you buy anything! As a starting point we have built a sister site specifically for you at NameNewbie.com.

CLICK HERE for our Year-To-Date Charts.

.Com Supporting Cast

Sedo led the .com supporting cast of four-figure sales with Kurhaus.com at $6,985 while two others; OCTA.com and Rockbot.com brought $6,500 apiece. LiveAmateur.com drew $6,350, PhysicalEducation.com added $5,500 and LVFA.com fetched $5,100

In addition, Sveltia.com and HotSpotz.com spawned $5,000 each. Sedo had 22 more .com sales ranging from $2,000 to $4,999 that are listed in the table below:

Additional Sedo .com Sales Between $2,000 - $4,999
yja.com $4,999   fashionblogger.com $2,997
shoptrader.com $4,650 spanish-fly.com $2,858
sunshinetravel.com $4,500 kiirakorpi.com $2,588
beautypro.com $4,064 worldsquare.com $2,540
apartmentsforrentinnewyorkcity.com $3,786 promotionagentur.com $2,223
blnews.com $3,700 investinireland.com $2,159
fanzy.com $3,700 moncommerce.com $2,146
melanotanii.com $3,500 dotell.com $2,077
lainalaskuri.com $3,175 anyshirt.com $2,000
apartmentsforrentinnyc.com $3,000 statech.com $2,000
tokyotimes.com $3,000 ziroom.com $2,000

Back at the AfternicDLS, DontGoNuts.com notched $5,500 while four other names; Arabesque.com, CashFlowManager.com, PostcardMailing.com and Resultat.com returned $5,000 each. BWebs.com went for $4,788, MyFW.com corralled $4,689 and Corretora.com cornered $4,488.

Tex-Mex.com cooked up $4,300, BonusCash.com banked $4,250, DropClub.com clipped $4,188 and MMUP.com commanded $4,186. The AfternicDLS had 70 more four-figure .com sales ranging from $2,000 to $4,000 that are listed in the table below:

Additional AfternicDLS .com Sales Between $2,000 - $4,000
alfin.com $4,000   choicemax.com $2,588
tyyli.com $4,000 techin.com $2,588
vfund.com $4,000 print-services.com $2,570
dealextra.com $3,892 adasolutions.com $2,500
whois2.com $3,800 agentmarketing.com $2,500
bauonline.com $3,788 alphabetville.com $2,500
operamining.com $3,700 edualert.com $2,500
workstay.com $3,554 medser.com $2,500
zeuge.com $3,500 msbackup.com $2,500
serworld.com $3,488 raucci.com $2,488
scoutbadges.com $3,477 liveactiongaming.com $2,466
financialopportunities.com $3,300 wikiinternet.com $2,450
motionmed.com $3,288 onlyatauction.com $2,400
toothpain.com $3,250 clear-sky.com $2,388
geoserv.com $3,200 websalute.com $2,388
usinventory.com $3,188 learnwhy.com $2,300
123merchantaccount.com $3,100 precisionnetwork.com $2,230
groupcontact.com $3,088 beedoo.com $2,200
fredupton.com $3,077 financialopportunity.com $2,200
clickandfind.com $3,000 parentsunion.com $2,200
joylive.com $3,000 trulyalive.com $2,188
pascher.com $3,000 taxfocus.com $2,155
tdweb.com $3,000 callfriends.com $2,150
tmbr.com $3,000 lockboxservices.com $2,100
ibreeder.com $2,988 deservemore.com $2,088
primefit.com $2,988 ecostationery.com $2,088
soundfest.com $2,988 homessecurity.com $2,088
LampWick.com $2,820 hottubsandmore.com $2,088
dreamcloset.com $2,795 shopjoy.com $2,088
dealscity.com $2,788 arree.com $2,000
phanmem.com $2,700 gemresearch.com $2,000
australiantimes.com $2,696 healingtogether.com $2,000
employeereports.com $2,688 maryelizabeth.com $2,000
pledgetovote.com $2,688 masterhealth.com $2,000
elitemed.com $2,600 wagenknecht.com $2,000

Elsewhere, in a private transaction, Matt Field sold OliverStone.com for $6,000 and yes, the buyer was the famous movie director. Matt said he also received a signed script from the upcoming movie Savages from the celebrity buyer. One day, that could be worth more than the 6K he got for the domain.

The Toby Clements Newsletter sold HVACRepair.com and HVACRepairs.com for $5,000 apiece and at YumnmyNames, BOAW.com dispensed $4,377 while LightStock.com captured $3,500

Country Codes

The country codes served notice they will continue to be a force to be reckoned with in 2012 as they opened the year with that $120,000 Canadian blockbuster, Flights.ca, leading the our new Country Code Top 20 Sales Chart. Three solid five-figure sales provided strong back up support. You saw all of those on the all extension leader board above, so the highest ccTLD sale you haven't seen yet is #5 666.co, sold for $7,500 at Sedo. 

Sedo continued their customary domination of the country code world by sweeping 16 of the 20 chart entries. The few venues that broke their stranglehold on the leader board included DomainLore.co.uk with #8 Voyages.co.uk at $3,914 and NetFleet.com.au with #19 HeavyMachinery.com.au at $2,501

Great Britain's .co.uk easily won the race among extensions by claiming six chart entries. Only two others TLDs scored multiple chart entries - Colombia's .CO and the Netherlands' .NL with two each. The remaining places were divided among ten different countries. 

Here is how the ccTLD leaders stacked up for the week ending January 8:

Country Code Top 20
 Highest Reported ccTLD  Sales: Mon. Jan. 2, 2012 - Sun. Jan. 8, 2012
Euro/Pound to Dollar Conversions (€/£ to $) is Based on Rates in Effect Jan. 11, 2012


Sold For

Where Sold
1 Flights.ca $120,000 Pvt Sale
2. Action.fr €20,000 = $25,400 Sedo
3. ProgramyPartnerskie .pl
("affiliate programs" in Polish)
 €16,000 = $20,320 GieldaDomen.pl
4. Kompany.co.uk $12,000 Sedo
5. 666.co $7,500 Sedo
6. Redakteur.eu  €5,000 = $6,350 Sedo
7. Xhamster.nl  €4,750 = $6,033 Sedo
8. Voyages.co.uk £2,558 = $3,914 DomainLore.co.uk
9. 123Webseite.de €2,500 = $3,175 Sedo
10. Bedbookers.co.uk £2,000 = $3,060 Sedo

11. Miami.es €2,200 = $2,794 Sedo
12. RoofRepair.co.uk £1,800 = $2,754 Sedo
13. Revise.co.uk $2,750 Sedo
14. X.gy €2,100 = $2,667 Sedo
15. Giornatadeldiabete.it €2,050 = $2,604 Sedo
16. Hawk.co $2,600 Sedo
Stellenangebote.tv €2,000 = $2,540 Sedo
Winterspelen.nl €2,000 = $2,540 Sedo
19. HeavyMachinery.com.au $2,501 NetFleet.com.au
20. TeaCups.co.uk £1,500 = $2,295 Sedo

CLICK HERE for our Year-To-Date Charts.

There were several dozen additional four-figure ccTLD sales off the chart with Sedo accounting for all but three of those with a roster that included CarSite.be at $2,223, Eisai.ru at $2,000 and LCN.ch at $1,969.  

Sedo had 32 more four-figure ccTLD sales ranging from $1,000 to $1,905 that are listed in the table below:

Additional Sedo ccTLD Sales Between $1,000 - $1,905
gutschein.co $1,905   vergleich.cc $1,238
equity.co $1,800 goldverkauf.at $1,207
privategriffe.co.uk $1,800 chocolatfrey.de $1,143
1.gs $1,650 chocolat-frey.de $1,143
wvp.ch $1,588 ksmedia.de $1,143
laserneedle.de $1,524 babynet.ch $1,080
mash.me $1,510 easyfly.ch $1,080
tutors.tv $1,510 selbstbestimmung.ch $1,080
dodo.tv $1,500 plumbing-courses.co.uk $1,071
imss.mx $1,500 tone.co $1,050
anwalt-leipzig.de $1,302 imex-dental.de $1,016
accusedereception.fr $1,270 mhp-group.de $1,016
naruto.es $1,270 designblog.ch $1,003
topsearch.de $1,270 yhw.de $1,002
phoneswitch.co.uk $1,269 gem.me $1,000
moebelport.de $1,238 latarea.es $1,000

Elsewhere, DomainLore.co.uk sold GSI.co.uk for $1,836 while NetFleet.com.au moved MIO.com.au ($1,201) and Airlines.net.au ($1,112)

If there are country code extensions in our report that you are not familiar with, you can look up the nation each extension goes with here

Non .com gTLDs (.biz, .info, .mobi, .net, .org, .asia, .pro & .tel)

The non .com gTLDs were the only category to stumble out of the gate as the 2012 sales race got underway. No five-figue sales were reported in this category, leaving an open path for HomeSecurity.info to claim the #1 position on the year's first Non .com gTD Top 20 Chart. Sedo sold that domain for $7,900 as well as #2 Serrurier.pro for $7,620

The AfternicDLS jumped into the fray with #3 BlackNet.net at $7,288 and #4 Least.net at $4,488. They went on to pile up 13 of the 20 chart entries to dominate the race among venues for this category. Rounding out the first five was the Acroplex LLC sale of #5 Symposium.org through Sedo for $4,004

The .nets easily won the race among extensions, claiming 10 of the 20 chart entries. The .orgs took five places while the .infos had three. .Pro and .biz had one each. 

 Here's how all of the Non .Com gTLD leaders stacked up for the week ending January 8:

Non .Com gTLDs Top 20
 Highest Reported Non .Com Global TLD  Sales 
(.Net, .Org, .Biz & .Info) Mon. Jan. 2, 2012 - Sun. Jan. 8, 2012
Euro/Pound to Dollar Conversions (€/£ to $) is Based on Rates in Effect Jan. 11, 2012


Sold For

Where Sold
1. HomeSecurity.info $7,900 Sedo
2. Serrurier.pro €6,600 = $7,620 Sedo
3. BlackNet.net $7,288 AfternicDLS
4. Least.net $4,488 AfternicDLS
5. Symposium.org $4,004 Acroplex LLC/Sedo
6. Civilized.org $3,500 AfternicDLS
7. CleanGreen.org $3,288 AfternicDLS
77777.net €2,500 = $3,175 Sedo
Umfragen.net €2,500 = $3,175 Sedo
10. Prestige.biz $3,077 AfternicDLS

11. Franquicia.net $3,000 Sedo
12. SkyLive.net $2,600 AfternicDLS
13. TrumpCard.net $2,588 AfternicDLS
14. BitCoin.info $2,500 AfternicDLS
15. Innergy.net $2,330 AfternicDLS
AskMom.net $2,000 AfternicDLS
BurglarAlarm.org $2,000 AfternicDLS
Couloir.net $2,000 AfternicDLS
19. Dees.info $1,849 Sedo
20. TVTalk.org $1,800 AfternicDLS

CLICK HERE for our Year-To-Date Charts.

Domain Name Industry Newsletter

There were several additional four-figure non .com gTLD sales just off the chart with those divided between the AfternicDLS and Sedo. The AfternicDLS had the highest of those with Swissotel.net ($1,788), Masella.net ($1,700) and LiveService.net ($1,580)

Their ledger also included Imaginary.org at $1,500, SumUp.net at $1,488 and Electricista.net at $1,394. Signatureproperties.net produced another $1,388, HistoricPlaces.net plucked $1,250 and RATO.net nabbed $1,200. Individuation.net drew $1,088 while LAS.co and SUM.co sold for $1,000 each

Back at Sedo CarHireSpain.net booked $1,575, Heart.pro provided $1,500 and Maisonenbois.info found $1,499. Localpedia.org posted $1,270, HowToBet.net brought $1,200 and two others; Tafels.net and Booking.net banked $1,000 apiece

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page



As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to [email protected].

We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. Richard Meyer of Domain Sales Center also provides invaluable help in collecting data for these sales reports each week.

Every Wednesday we publish the highest reported domain name sales for the previous week. On Mondays and Tuesdays our contributors send us their sales data for the previous 7 days. We then compile that information and write this article to give you the most comprehensive sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.


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