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January 09, 2019

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Last Domain Sales Reported for 2018 Include a $1.15 Million Blockbuster and Three Others in Six Figures

I hope you all enjoyed the holiday break and are ready to catch up on what has been happening in the domain aftermarket! This time out we will bring you completely up to date on all sales reported to us over the three weeks since our last column that came out before the Christmas/New Year's Break. The vast majority of these sales were from 2018 with a few more coming in during the first first few days of the new year.  

The 800-pound gorilla in the group was a $1,150,000 sale of DXL.com that James Booth of BQDN.com was kind enough to share with us. James did not broker this one but he was able to provide confirmation of the price paid directly from a representative for the buyer, Destination XL, a big and tall men's clothing store that decided to upgrade from DXLG.com, the shortcut they has been using to their site at DestinationXL.com. The new name is also an exact match for  their DXL Men's Apparel brand. This wound up being the third biggest sale reported in 2018 (you can review our final Top 100 Chart for the year here).

That blockbuster was accompanied by a trio six-figure sales rung up by three different sellers. Sedo nailed down the #2 spot on our weekly all extension Top 20 Sales Chart with a $250,000 sale of Taxes.com brokered by Derick Clegg

By Ron Jackson

The #3 hole was filled by Braden Pollock's Legal Brand Marketing sale of Surround.com for $150,000. The was a nice follow up to Braden's $350,000 sale of Packet.com that was charted in our last report.

The six-figure club was completed by the $100,000 sale of #4 Chivalry.com in a private transaction. This domain was sold under a payment plan that started in January 2018 and was completed in the final quarter of 2018.

Six 3-letter .coms made the new chart, with Sedo booking four of those, including #6 GGN.com at $29,000. They went on to pile up 10 of the 20 chart entries and helped the .coms sweep 16 of 20 places on the leader board.

The ccTLDs claimed two spots - #7 with the $28,999 sale of Honor.in through Keyword Acquisitions and #15 (tie) with a Grit Brokerage sale of Empathy.co at $15,000.

The non .com gTLDs also have two representatives on the Big Board - NameJet's $17,588 sale of #13 Info.net and Sedo's $14,000 sale of #19 Enhance.net. 

Here's a look at how the sales leaders stacked for the three weeks ending Sunday, January 6, 2019:

HealthInsurance Services, Inc
eHealthInsurance Services, Inc
eHealthInsurance Services, Inc

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. Dec. 17, 2018 - Sun. Jan. 6, 2019
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect Jan. 9, 2019)

  Domain

Sold For

Where Sold
1. DXL.com $1,150,000 Pvt Sale
2. Taxes.com $250,000 Sedo
3. Surround.com $150,000 LegalBrandMarketing