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April 03, 2019

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Six Figures Paid for a Four-Digit .Com That Tops This Week's Domain Sales Chart

Domains are one of the few products that buyers often pay more for in order to get less. Domains are, of course, made up of letters and/or numbers and the ones that have the fewest characters often sell for the most money. Shorter name are highly valued because they are easy to remember, making them great brand names, and easy to type into a browser address bar, cutting down on the chance of typos that send would be visitors to the wrong destination. 

The latest example of slim always being in when it comes to domains is the $110,000 sale of numeric domain 1992.com that tops our latest weekly all extension Top 20 Sales Chart. Seller Bo Zhang made the sale in an eName.com auction (eName is a large aftermarket domain sales platform in China - a hotbed of numeric domain sales). We were able to verify the sale through documents Zhang sent us with additional help from a reliable independent source in China who contacted eName for us to get further corroboration. 

Two other domains on the top half of this week's leader board were even shorter. #9 HS.at, the week's biggest ccTLD sale, changed hands for $11,200 and #10 EXL.com commanded $10,000. Sedo made both of those sales and went on to sweep 15 of the 20 chart entries including nine of the top ten. Sedo's haul included #2 AppleGreen.com at $56,000 and #3 Citizenships.com at $40,000

By Ron Jackson

Like Sedo, the .coms piled up 15 chart entries. RapidNames.com helped the .com cause with their $9,888 sale of #11 CryptoAnchor.com through GoDaddy. Jason Sheppard also had a hand in the .com assault, putting two sales on the board. He sold #12 (tie) FunnelSecrets.com for $9,500 via Undeveloped.com and #17 (tie) iDollar.com at $7,500 through GoDaddy Partner Sales.

The ccTLDs also had a good week, taking the remaining five places on the elite list. Sedo rang up four of those with the fifth going to DomainLore.co.uk for their $7,500 sale of #17 (tie) Less.co.uk. That left no room at the inn for the non .com gTLDs.

In addition to the confirmed sales above we can tell you about a high likelihood that George Kirikos discovered the exact price paid for the top tier domain Zoom.com when the domain was acquired by Zoom Video Communications Inc. in their fiscal year that ended January 31, 2019. While looking through the company's SEC filing, George shared what he found on  page 67:  "It mentions "purchases of intangible assets of $2.0 million" which is also supported on page F-7, which lists "Purchases of intangible assets" of $2,018,000. Escrow.com's fees on a domain transaction of $2,000,000 are $17,800, so $2,000,000 + $17,800 = $2,017,800 or the same as $2,018,000 when rounded to the nearest $1,000."  Thanks to George for another example of the great sleuthing work he is known for. While it is not iron clad proof, that is as close to bulls eye as you could get short of the company coming out and confirming it, which they haven't done yet.  DomainNameWire also has a good article with more about the history of this transaction.

Now back to the business at hand. Here is how the sales leaders stacked for the week ending Sunday, March 31, 2019:

HealthInsurance Services, Inc
eHealthInsurance Services, Inc
eHealthInsurance Services, Inc

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. March 25, 2019 - Sun. March 31, 2019
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect April 3, 2019)


Sold For

Where Sold
1. 1992.com $110,000 eName
2. AppleGreen.com €50,000 = $56,000 Sedo