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August 21, 2019

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Top 2 Names on This Week's Chart Total 400K + Price Paid for  Pharmacy.com in 2008 Revealed

It was another good week in the domain aftermarket but before we get to that, I want to share some news I just received about the previously unreleased price paid for blockbuster domain Pharmacy.com in a 2008 transaction. Those who closely follow sales of top tier domains know that was the first of two times that domain has been sold in the past 11 years. Both transactions were subject to non disclosure agreements, including the most recent one in which Walgreens bought the domain in 2013 (remarkably, they still haven't used the marquee name for anything - though keeping it out of a potential competitor's hands certainly has value in its own right). The domain had been sold five years earlier by Rotech Healthcare but the price, as far as I know, was never reported. 

It turns out the number was hiding in plain sight. Brian Buckles (from NameShop.com and PharmStreet.com) spotted it in an old 2008 SEC 10-K filing (.pdf file) made by Rotech that he forwarded to me. On page 59 of the report Rotech, addressing a year over year increase in sales, stated, "The increase is primarily attributable to the sale of the pharmacy.com Internet domain name, which we had not used, for the sum of $2.3 million." With that number now in hand, we have placed the sale on the 2008 Top 100 Sales Chart (in our Domain Sales Archive) where it ranks as the 4th biggest sale reported that year. 

By Ron Jackson

So, that is one mystery solved, but some will say two remain - why did neither of these companies put such a great domain name to use, especially one so relevant to their businesses? In any case, along with Brian, I want to thank George Kirikos (an expert on SEC filings) for reviewing this one for me before publication.

There is plenty of good current sales news to share with you this week as well. A pair of six-figure sales lit up our latest weekly all extension Top 20 Sales Chart. Uniregistry claimed the most gold with a $300,000 sale of Joyride.com while the silver medal went to Dubai Domains who sold 4T.com through Afternic.com for $100,000. A third domain just missed the six-figure mark. Michael Mann's DomainMarket.com moved Aptum.com for $94,888 and the internet data services provider who bought it is already putting it to good use. Mann said he originally paid just $430 for the domain in 2011. In addition to Aptum.com, DomainMarket has three other charted sales this week, with all of those landing on the top half of the leader board.

The .coms wound up sweeping 15 of the 20 chart entries, including all of the first five as Sedo sold #4 Pharmeasy.com for $33,300 and #5 DigitalBrain.com for $28,305. Sedo also had the week's biggest non .com sale, banking $25,000 for a new gTLD, #6 UI.dev. They also accounted for the only other non .com gTLD sale on leader board with #19 (tie) TopSoil.net at $9,880.

The ccTLDs claimed three spots with Uniregistry logging the two biggest ones = #11 Activate.ca at $15,882 and #15 Alien.co at $12,000

Chart honors also went to MDJ Marketing LLC, who sold #12 CBDinfused.com for $15,000. Here's how all of the sales leaders stacked for the week ending Sunday, August 18, 2019:

HealthInsurance Services, Inc
eHealthInsurance Services, Inc
eHealthInsurance Services, Inc

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. Aug. 12, 2019 - Sun. Aug. 18, 2019
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect Aug. 21, 2019)

  Domain

Sold For

Where Sold
1. Joyride.com $300,000 Uniregistry