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August 21, 2019

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Top 2 Names on This Week's Chart Total 400K + Price Paid for  Pharmacy.com in 2008 Revealed

It was another good week in the domain aftermarket but before we get to that, I want to share some news I just received about the previously unreleased price paid for blockbuster domain Pharmacy.com in a 2008 transaction. Those who closely follow sales of top tier domains know that was the first of two times that domain has been sold in the past 11 years. Both transactions were subject to non disclosure agreements, including the most recent one in which Walgreens bought the domain in 2013 (remarkably, they still haven't used the marquee name for anything - though keeping it out of a potential competitor's hands certainly has value in its own right). The domain had been sold five years earlier by Rotech Healthcare but the price, as far as I know, was never reported. 

It turns out the number was hiding in plain sight. Brian Buckles (from NameShop.com and PharmStreet.com) spotted it in an old 2008 SEC 10-K filing (.pdf file) made by Rotech that he forwarded to me. On page 59 of the report Rotech, addressing a year over year increase in sales, stated, "The increase is primarily attributable to the sale of the pharmacy.com Internet domain name, which we had not used, for the sum of $2.3 million." With that number now in hand, we have placed the sale on the 2008 Top 100 Sales Chart (in our Domain Sales Archive) where it ranks as the 4th biggest sale reported that year. 

By Ron Jackson

So, that is one mystery solved, but some will say two remain - why did neither of these companies put such a great domain name to use, especially one so relevant to their businesses? In any case, along with Brian, I want to thank George Kirikos (an expert on SEC filings) for reviewing this one for me before publication.

There is plenty of good current sales news to share with you this week as well. A pair of six-figure sales lit up our latest weekly all extension Top 20 Sales Chart. Uniregistry claimed the most gold with a $300,000 sale of Joyride.com while the silver medal went to Dubai Domains who sold 4T.com through Afternic.com for $100,000. A third domain just missed the six-figure mark. Michael Mann's DomainMarket.com moved Aptum.com for $94,888 and the internet data services provider who bought it is already putting it to good use. Mann said he originally paid just $430 for the domain in 2011. In addition to Aptum.com, DomainMarket has three other charted sales this week, with all of those landing on the top half of the leader board.

The .coms wound up sweeping 15 of the 20 chart entries, including all of the first five as Sedo sold #4 Pharmeasy.com for $33,300 and #5 DigitalBrain.com for $28,305. Sedo also had the week's biggest non .com sale, banking $25,000 for a new gTLD, #6 UI.dev. They also accounted for the only other non .com gTLD sale on leader board with #19 (tie) TopSoil.net at $9,880.

The ccTLDs claimed three spots with Uniregistry logging the two biggest ones = #11 Activate.ca at $15,882 and #15 Alien.co at $12,000. 

Chart honors also went to MDJ Marketing LLC, who sold #12 CBDinfused.com for $15,000. Here's how all of the sales leaders stacked for the week ending Sunday, August 18, 2019:

HealthInsurance Services, Inc
eHealthInsurance Services, Inc
eHealthInsurance Services, Inc

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. Aug. 12, 2019 - Sun. Aug. 18, 2019
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect Aug. 21, 2019)
  Domain

Sold For

 Where Sold
1. Joyride.com $300,000 Uniregistry
2. 4T.com $100,000 Dubai Domains/
Afternic
3. Aptum.com $94,888 DomainMarket
4. Pharmeasy.com €30,000 = $33,300 Sedo
5. DigitalBrain.com €25,000 = $28,305 Sedo
6. UI.dev $25,000 Sedo
7. CaliforniaLocal.com $24,888 DomainMarket
8.
tie		 BioBranding.com $19,888 DomainMarket
8.
tie		 SchoolOfIndustry.com $19,888 DomainMarket
10. ThrowPillows.com $18,000 Uniregistry

11. Activate.ca $15,882 Uniregistry
12.
tie		 CBDinfused.com $15,000 MDJ Marketing, LLC
12.
tie		 GoldCap.com $15,000 Uniregistry
12.
tie		 TheVic.com $15,000 Uniregistry
15. Alien.co $12,000 Uniregistry
16.
tie		 Huisdieren.nl $10,000 Sedo
16.
tie		 LibertyBell.com $10,000 Uniregistry
16.
tie		 RedPipe.com $10,000 Uniregistry
19.
tie		 CatAdoption.com $9,880 Sedo
19.
tie		 TopSoil.net $9,880 Sedo

Keep in mind that these are the highest value cash only sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.

CLICK HERE for our Year-To-Date Top Sales Charts

Click Link Below for
The All-Time Top 20 All-Cash Domain Sales Reported By DNJournal.com
 (2003 to Now)

.Com Supporting Cast

Sedo reported the most sales in the .com supporting cast of four-figure transactions with Lingu.com at $9,000 leading that part of their ledger. WinLink.com went for $8,658, CricketExchange.com crested at $6,250 and FlyBi.com brought $6,000.

AdaptiveManufacturing.com added $5,549 and NiceThings.com notched $5,500. Those two were followed by a five domain logjam that included ModernPortfolio.com, PlayHQ.com, RealityGap.com, Seekify.com and TorranceRealEstate.com at $5,000 apiece. 

Sedo had 21 more four-figure sales ranging from $2,000 to $4,329 that are listed in the table below:

Additional Sedo .com Sales Between $2,000 - $4,329
im-systems.com $4,329   iyarn.com $2,775
swearit.com $4,000 bigfair.com $2,750
credisol.com $3,920 endurelabs.com $2,500
18av.com $3,699 esyrup.com $2,500
zigns.com $3,500 kurama.com $2,500
playza.com $3,400 realmls.com $2,499
deliber.com $3,219 sertom.com $2,442
thebojo.com $3,108 autonomicintelligence.com $2,200
netzon.com $3,000 imageprint.com $2,000
neurophth.com $3,000 lienergy.com $2,000
websiteadvisor.com $2,857  

Back at Uniregistry, Wavix.com went for $9,000, CyberUnit.com secured $8,000 and Boooing.com bagged $7,500. Inflor.com found $7,000, LeasingAutomobile.com corralled $5,500 and five others - eCells.com, Explorify.com, FirstHospitality.com, SoundBooth.com and Viaglo.com - captured $5,000 each. Bibook.com added $4,800 and SolarFuse.com sold for $4,000.

Country Codes

The ccTLDs were, of course, led by the three entries they have on the all extension leader board above with Uniregistry's $15,882 sale of Canadian domain Activate.ca leading the way. The biggest sales in this category that you haven't seen yet are a pair from Sedo that round out the first five on our latest weekly Country Code Top 20 Sales Chart - #4 OFB.fr at $5,328 and #5 Ask4.at at $5,000.

Sedo went on to sweep every remaining position on the elite list (18 of 20 overall) with a roster that included #6 Kilck-tipp.de ($4,995), #7 Forum.io ($4,000) and #8 Mend.us ($3,999).

Germany's .de easily won the extension race, piling up eight chart entries. Remarkably, no other TLD had more than one. Here is how the top ccTLD sales stacked up for the week ending Sunday, August 18, 2019:

Domain Name Industry Newsletter

Country Code Top 20 Sales Chart
Highest Reported ccTLD Sales - Mon. Aug. 12, 2019 - Sun. Aug. 18, 2019
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect Aug. 21, 2019)
  Domain

Sold For

 Where Sold
1. Activate.ca $15,882 Uniregistry
2. Alien.co $12,000 Uniregistry
3. Huisdieren.nl $10,000 Sedo
4. OFB.fr €4,800 = $5,328 Sedo
5. Ask4.at $5,000 Sedo
6. Klick-tipp.de €4,500 = $4,995 Sedo
7. Forum.io $4,000 Sedo
8. Mend.us $3,999 Sedo
9.
tie		 Schlüsseldienst24.de €3,000 = $3,330 Sedo
9.
tie		 RareDiamonds.de $3,300 Sedo

Domain Name Industry Newsletter
11. Leo.in $2,999 Sedo
12. Xlock.de $2,888 Sedo
13. CloudInsider.de €2,500 = $2,775 Sedo
14. Online24.de €2,500 = $2,775 Sedo
15. Sanierungsprofis.de €2,250 = $2,498 Sedo
16. Mediation.uk £2,000 = $2,420 Sedo
17.
tie		 Energi.de €2,000 = $2,220 Sedo
17.
tie		 ThinkFun.se €2,000 = $2,220 Sedo
19. Data.ag $2,000 Sedo
20. Supernova.tv $1,821 Sedo

CLICK HERE for our Year-To-Date Charts.

There were two more sales just off the chart, both logged by DomainLore.uk. They moved SkiingHolidays.uk for $1,815 and AudioBooks.uk for $1,119.

If there are country code extensions in our report that you are not familiar with, you can look up the nation each extension goes with here. 

Non .com gTLDs (.net, .org and others, including new gTLDs)

The Non .com gTLDs finally got back on track this week. After several weeks of not having enough sales reported to fill a Top 20 (or even a top 10 the past two weeks) they were back at full strength with Sedo's $25,000 sale of UI.dev setting the pace on our Non .com gTLD Top 20 Sales Chart. Another Sedo sale - #2 TopSoil.net at $9,880 - provided solid backup.

The .GLOBAL Registry swept the next eight spots with a group led by #3 Carrier.global at $8,000. The following seven positions were filled with .global domains tied at $4,800 each.

Sedo then climbed back in the driver's seat to sweep eight of the final 10 chart entries, including #11 VIPNet.net at $4,773. One of the exceptions was NameCheap's $1,830 sale of #20 Guys.club.

Here is how the top non .com gTLD sales stacked up for the week ending Sunday, August 18, 2019:

Non .Com gTLD Top 20 Sales Chart
Highest Reported Non .Com gTLD Sales - Mon. Aug. 12, 2019 - Sun. Aug. 18, 2019
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect Aug. 21, 2019)
  Domain

Sold For

 Where Sold
1. UI.dev $25,000 Sedo
2. TopSoil.net $9,880 Sedo
3. Carrier.global $8,000 .GLOBAL Registry
4.
tie		 Action.global $4,800 .GLOBAL Registry
4.
tie		 FCC.global $4,800 .GLOBAL Registry
4.
tie		 Humans.global $4,800 .GLOBAL Registry
4.
tie		 Iron.global $4,800 .GLOBAL Registry
4.
tie		 Reset.global $4,800 .GLOBAL Registry
4.
tie		 Revolution.global $4,800 .GLOBAL Registry
4.
tie		 SRS.global $4,800 .GLOBAL Registry
Domain Name Industry Newsletter
11. VIPNet.net €4,300 = $4,773 Sedo
12. Bit.bio €3,999 = $4,439 Sedo
13. ToDo.org $3,420 Sedo
14. W3.dev $3,200 Sedo
15. Anwalt.koeln €2,500 = $2,775 Sedo
16. Lighthouse.global £2,499 = $3,024 Sedo
17. StrongKids.org €2,500 = $2,775 Sedo
18. Hatch.global $1,800 .GLOBAL Registry
19. Available.today €2,500 = $2,775 Sedo
20. Guys.club $1,830 NameCheap

There were three more sales just off the chart led by Sedo's $1,800 sale of Flirting.org. The .GLOBAL Registry sold the other two -  Infra.global and MAGA.global - at $1,200 each.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page. 

 *****

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to [email protected]. We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. 

Every Wednesday we publish the highest reported domain name sales for the previous week. On Mondays and Tuesdays our contributors send us their sales data for the previous 7 days. We then compile that information and write this article to give you the most comprehensive sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.

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