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May 17, 2020

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Non .Coms Take 8 of  the Top 10 Spots on This Week's Chart + $8 Million Sale from 2019 Uncovered!

This has been one of the most extraordinary domain sales weeks I've ever seen. Every now and then we will see a non .com domain at the top of our weekly all extension Top 20 Sales Chart, but this week we not only have one at #1, four of the top five are non .coms! They didn't stop the party at that point either. They went on to take eight of the top ten and 14 of the 20 chart entries overall - leaving only six spots for the .coms - the lowest total ever in our 17 years of charting sales! (Update 5/17/20): the broker reporting the non .com gTLD domain that had been listed at #8 requested that it be taken down as it was subject to an NDA).

Now, before you start feeling sorry for the .coms - hold that thought. I'll also be telling you about the discovery of one of the biggest domain sales ever reported - a sale made last year that was just uncovered by George Kirikos. We'll get to that after I tell you more about how this week's chart emerged from The Upside Down.

The ccTLDs played the key role in giving the non .coms their brightest day in the sun to date as they swept half of the entries on the Big Board, including DomainBooth.com's #1 sale of Free.co.uk at $205,000. That is also the biggest country code sale (by far) of the year to date. It is also the biggest .co.uk sale to come to light in the last three years. Two more ccTLDs landed in the top five. Shaun Wilkinson at Nidoma.com sold #3 Download.it for €75,000 ($85,500) and Sedo moved #5 RS.de for €70,000 (79,800). Sedo accounted for all of the country code sales but two - with Wilkinson claiming both of those. In addition to Download.it, Shaun sold #7 Primera.es for $50,000.

By Ron Jackson

The non .com gTLDs got into the act with four chart entries of their own, including that category's biggest sale of the year to date, a $169,888 deal for #2 Ready.org closed by Michael Mann's DomainMarket.com. Another domain from this group reached the top ten (name of #8 sale later redacted due to NDA).

Kate Buckley at Buckley Media and Slade Michalec at Lumis.com teamed up to give the .coms their first turn in the spotlight at #4 with their sale of HELOC.com (a popular acronym for "Home Equity Line of Credit") at $82,500. Kate represented the seller in the transaction while Slade's client was the buyer. The .coms also got a hand from Mircea Goia's $22,000 sale of #11 XCDN.com to a cloud services company in China that was handled through Epik.com.

Now, before we go to this week's chart, the big news about the $8,133,000 sale of HealthInsurance.com last year that George Kirikos just uncovered while going through an SEC filing from the company that bought the domain, Health Insurance Innovations (recently renamed Benefytt Technologies Inc). George, who has uncovered dozens of previously unreported top tier sales, shared what he had found on his Twitter feed over the weekend, saying he was 99% certain he had found proof of the sale in the filing. For everyone's convenience he also consolidated all of the documentation from his tweets into a single post at the NamePros.com forum. Having read through it all, I will take it a step further a say I am 99.9% certain both the price and domain information is correct and that there is sufficient proof of it in the documentation and recent commentary from the company's CEO. I suspect that the only reason the company has thus far ignored emails asking them to confirm the obvious is that an NDA was likely part of the sales agreement as is common in sales at this level. 

While they were required by law to account for the purchase in their SEC filing, they still managed to dance around specifically identifying HealthInsurance.com as the domain they purchased for $8,133,000. However, given that this is one of only seven publicly reported sales in history that have reached $8 million or more, that it is clearly worth that price, that it is a perfect fit for their business and, as reported by Elliot Silver at DomainInvesting.com, their CEO, in a recent conference call with the Motley Fool, talked about how excited he was about their 2019 acquisition of HealthInsurance.com and the company's plans for it (surely if they had spent $8.1 million on a different domain they would have been excited about that one too)! To me that is sufficient proof that this information is accurate, so we have added HealthInsurance.com to the 2019 Top 100 Sales Chart in our Domain Sales Archive where it now ranks #2, behind only the blockbuster sale of Voice.com at $30 milliion (the biggest domain only sale ever reported). In addition, HealthInsurance.com is now ranked #7 on our list of the 20 Biggest Domain Sales Ever Reported. An interesting side note, HealthInsurance.com thus becomes the first two-word domain name on that elite list! Thanks again to George for his hard work and incredible diligence in digging up these extraordinary sales that would have remained hidden without his efforts.

Now - let's get back to the past week and see how all of the sales leaders stacked up for the week ending Sunday, March 8, 2020:  

HealthInsurance Services, Inc
eHealthInsurance Services, Inc
eHealthInsurance Services, Inc

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. March 2, 2020 - Sun. March 8, 2020
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect March 11, 2020)


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