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GoDaddy
Shows Aftermarket Muscle With Quartet of Chart Topping 6-Figure
Sales and Strong Supporting Cast
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GoDaddy
has led the world in domain registrations for so many
years I've lost count. At the same time, they have operated
one of the leading aftermarket domain sales
platforms but we haven't had much insight into the individual
domains they have been selling and the kinds of prices they
have been getting. That's because they stopped reporting their
sales when they entered a mandatory quiet period before going
public in 2015 (and, prior to that, were releasing only a few
of their top sales).
Things
changed last
month when the company started releasing a monthly
list of their top 20 aftermarket sales for the fourth month
back (for example, in October GoDaddy released their
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Top
20 from June and now they have released their Top 20 for
July). The delay allows for the extra time it can take to get
the ownership of valuable domains verified, large payments
collected and domain transfers completed. The latest list
supports all of the anecdotal reports we have been getting of
a pandemic-generated domain sales boom fueled by an urgent
need for businesses to create or strengthen their online
presence.
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The list also provides, for the first
time, some real insight into just how powerful GoDaddy's aftermarket
operation has become. Those sales from a single month gave them the first
12 entries on our latest bi-weekly all-extension Top 20 Sales
Chart and 19 of 20 entries overall. As a Floridian, it kind of
looks like the chart has been hit by a Cat 5 Hurricane! A
quartet of six-figure sales led the way with chart-topper Fanbase.com
at $151,000 followed closely by ZCG.com at $140,000,
Wallpapers.com at $129,500 and iAgent.com
at $102,000. In weeks like this, when a lot of high value
domains are reported, the chart is invariably dominated by .com
domains. Such was the case again, with only two non .com domains able
to survive the tsunami. Those were Sedo's
$42,543 sale of a Dutch ccTLD - #13 Gereedschap.nl ("tools"
in Dutch) and GoDaddy's $36,500 sale of Mortgage.org. That
is the 2nd biggest .org sale of the year
to date, as well as one of 2020's 12 biggest non .com
gTLD sales.
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By Ron
Jackson
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On the
surface, all of those .com sales might make it look like the ccTLDs
and Non .com gTLDs had a couple of slow weeks, but that was not the
case. As you will see on their dedicated Top 20 Charts further
down in this report, each of those categories racked up a quartet of
five-figure sales, many of which would have made the all-extension Top
20 Chart in any week that didn't have a GoDaddy storm coming
ashore.
Here's how
all of the sales leaders stacked up for the two weeks
ending Sunday, November 22, 2020:
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The DN Journal Top 20
Highest
Reported Domain Sales - Mon. Nov. 9, 2020 - Sun. Nov. 22, 2020
(Foreign
currency to U.S. Dollar Conversions Based on Rates in
Effect Nov. 25, 2020) |
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Domain
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Sold For
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Where
Sold
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1. |
Fanbase.com |
$151,000 |
GoDaddy |
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2. |
ZCG.com |
$140,000 |
GoDaddy |
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3. |
Wallpapers.com |
$129,500 |
GoDaddy |
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4. |
iAgent.com |
$102,000 |
GoDaddy |
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5. |
GreenGarden.com |
$80,000 |
GoDaddy |
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6. |
SuperCoins.com |
$75,000 |
GoDaddy |
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7. |
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