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Mules.com Buyer Not Stubborn -  Pays 6 Figures in Sale That Tops This Week's Chart

Two more six-figure sales were added to the aftermarket ledger this week. The one that tops our latest all extension Top 20 Sales Chart is Mules.com, a domain that Tony Lam sold for $150,000 in a private transaction that closed yesterday (March 2). The buyer was StickerMule.com, a marketing savvy end user that sells custom stickers, labels, magnets and more. The company's slogan is "Custom stickers that kick ass!" and they just got a perfect domain to highlight their booty kicking prowess!

 

Sedo also rang the six-figure bell with another big 3-letter .com sale. This time they did it with PLP.com at $117,500. In addition to being this week's two biggest sales, the PLP.com and Mules.com transactions both rank among the ten biggest sales reported so far in 2021.  

 

While I'm on the subject of six-figure sales -  in case you missed Elliot Silver's post at DomainInvesting.com a few days ago, Elliot discovered the price paid for Rows.com, a name that was sold early last year at a then unknown price. The number turned out to be $100,000 on the button and the new information allowed us to add that domain to the 2020 Top 100 Sales Chart in our Domain Sales Archive where it is now tied for #44.

George Kirikos uncovered the #3 sale on this week's chart. While looking through an SEC report George learned that BubblePay.com changed hands in late December for  $72,500 with the AppTech Corporation selling the domain to an end user that already has a website up for a new mobile payment service.

 

 

 

 


        
 
     By Ron Jackson

Braden Pollock at LegalBrandMarketing.com sold #4 Triangular.com for $55,000 to give the .coms a sweep of the first four spots. Braden scored a second time with #12 Foundership.com at $20,000 as the .coms went on to claim 13 of the 20 chart entries. Bodis.com CEO Matt Wegrzyn also helped the .com cause and his own company by acquiring #9 (tie) DomainParking.com for $25,000. As most of you know, Bodis is one of the leading domain monetization companies and they now own a category defining domain name that they will be putting to use soon. I'll be telling you more about their plans for that in our Lowdown section soon.

The week's biggest non .com sale is a real eye-popper with #5 UWW.org going for $47,000 via Uniregistry. I have been watching 3-letter .org prices steadily rise in recent months but that one is in an entirely different league. In fact it ranks as the biggest Non .com gTLD sale reported so far this year. As of this writing the domain does not resolve but the public WhoIs record shows it changed hands on February 26 with a major international amateur wrestling organization based in Switzerland now shown as the Registrant. One other non .com gTLD made the elite list this week. That was Sedo's sale of #18 (tie) Burn.art at $12,500.

The remaining five spots all went to the ccTLDs who have started the new year on a tear. # 6 (tie) Rely.co.uk set the pace for the country code domains with Nidoma.com's Shaun Wilkinson closing a $35,000 sale of that name. Sedo, the perpetual King of ccTLDs, posted the other four with #11 GartenCenter.de leading their country code quartet at $24,200

By the way, we expect to see some very big sales coming in when RightOfTheDot.com closes the blockbuster sales they made in their live online domain auction that was held February 25. Those include Bird.com at $2.5 million, Fish.com at $1.6 million and Tattoo.com at $750,000! ROTD is also running a companion online auction that was supposed to end March 4 but has now been extended to Thursday, March 11. That one includes hundreds of domains that were not in the live auction as well as many high profile new arrivals. The official site for that auction is here.

Now, here's a look at how all of the sales leaders stacked up for the two weeks ending Sunday, February 28, 2021:

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. Feb. 15, 2021 - Sun. Feb. 28, 2021
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect March 3, 2021)

 

Domain

Sold For

Where Sold

1. Mules.com $150,000 Uniregistry
2. PLP.com $117,500 Sedo
3. BubblePay.com $72,500 Pvt Sale
4. Triangular.com $55,000 LegalBrandMarketing
5. UWW.org $47,000 Uniregistry
6.
tie
FXCA.com $35,000 Sedo
6.
tie
Rely.co.uk £25,000 = $35,000 Nidoma
8. Defendable.com $30,000 Sedo
9.
tie
Yamaguchi.com $25,000 Sedo
9.
tie
DomainParking.com $25,000 Pvt Sale
11. GartenCenter.de €20,000 = $24,200 Sedo
12. Foundership.com $20,000 LegalBrandMarketing
13. Bildelar.se
("car parts" in Swedish)
€15,000 = $18,150 Sedo
14. Canna.co $16,000 Sedo
15. MasterSales.com €12,500 = $15,125 Sedo
16. DogBones.com $15,000 Sedo
17. Samudra.com £10,000 = $14,000 Sedo
18.
tie
Burn.art $12,500 Sedo
18.
tie
OneCandy.com $12,500 Sedo
20. 5Senses.de €9,990 = $12,088 Sedo

Keep in mind that these are the highest value cash only sales that have been reported to us in the past week. This column is meant to be an educational tool, not a complete list documenting ALL high value domain sales. Such a list is impossible to produce because many sales are kept private at the insistence of buyers, sellers or both. Our procedure for verifying the accuracy of domain sales reports is available here.

CLICK HERE for our Year-To-Date Top Sales Charts
Click Link Below for
The All-Time Top 20 All-Cash Domain Sales Reported By DNJournal.com
 (2003 to Now)
HealthInsurance Services, Inc
eHealthInsurance Services, Inc
eHealthInsurance Services, Inc

There were eight more five-figure sales just off the chart with Sedo accounting for seven of those, including NimGroup.com at $11,700, FifthLane.com at $11,500 and two others - AlphaWin.com and BetsGo.com at - at $11,000 each. GGAC.com added $10,648, Maximon.com made $10,001 and ThisDoesntSuck.com drew $10,000. Meanwhile, Media Code LLC logged another $10,000 sale with Translucent.io.

.Com Supporting Cast

Sedo led the .com supporting cast of four-figure sales with HomeOffice24.com at $9,998, Cor3.com at $9,995 and Waurig.com at $9,438. BestGrades.com brought $8,000, MyActive.com made $7,700 and three others - Digitonic.com, FastBank.com and Paddler.com - produced $7,500 apiece. Baund.com booked another $7,000, HomeTable.com tallied $6,900 and Baseb.com banked $6,699.

Sedo had 78 more four-figure .com sales ranging from $2,000 to $5,759 that are listed in the table below:

Additional Sedo .com Sales Between $2,000 - $5,759

campingonthegulf.com $5,759

 

funnelforward.com $3,195
childinmind.com $5,600 casacove.com $3,099
zelisko.com $5,500 defimedia.com $3,025
brandlot.com $5,175 ecovestments.com $3,000
bizfinance.com $5,000 happybed.com $3,000
goldn.com $5,000 potboy.com $3,000
gymchimp.com $5,000 onrally.com $2,995
nordickitchen.com $5,000 scentmate.com $2,995
thesweetspot.com $5,000 zelaro.com $2,995
bitnity.com $4,999 checkthereviews.com $2,988
ipfsunion.com $4,950 incook.com $2,965
mdihealth.com $4,900 wolley.com $2,900
we-link.com $4,900 estrellaranch.com $2,888
smallbusinesssavings.com $4,888 rootzero.com $2,888
thebusinessreviews.com $4,888 streamerly.com $2,795
maxi-nutrition.com $4,840 evdoesit.com $2,750
betris.com $4,719 accumulated.com $2,500
sanaa.com $4,706 blueanchor.com $2,500
eversurance.com $4,299 elni.com $2,500
krakn.com $4,200 upbranding.com $2,495
fourchon.com $3,995 radardata.com $2,471
pegee.com $3,995 travelnorth.com $2,445
printindustrynews.com $3,995 cadeauoriginal.com $2,420
supercanine.com $3,995 poker101.com $2,399
eatsleeptrade.com $3,850 rockislandauctions.com $2,399
playface.com $3,800 greasetrapservice.com $2,300
tintinshop.com $3,700 estezi.com $2,299
robotcloud.com $3,615 craigjennings.com $2,290
formb.com $3,600 fouryou.com $2,200
weful.com $3,595 vonbeauty.com $2,200
beefboss.com $3,500 sleeku.com $2,199
charubate.com $3,500 ulixy.com $2,035
grayon.com $3,500 abacusmath.com $2,000
marscoins.com $3,500 aura247.com $2,000
cuspcapital.com $3,499 bitcoinvienna.com $2,000
meddrop.com $3,499 codingo.com $2,000
nestjoy.com $3,465 influencehub.com $2,000
getbitcoins.com $3,300 skepti.com $2,000
lexcom.com $3,267 tvkids.com $2,000

Elsewhere, NameForge.com used Afternic to sell ChargePass.com for $2,888 and LegalBrandMaketing.com moved two others - SexAbuseLawyer.com and SexualAssaultLawyer.com - at $2,593 each.

Country Codes

As I noted at the top of this report, the ccTLDs are keeping the pedal to the medal. They posted a half dozen five-figure sales (all noted in the all extension section above) led Rely.co.uk at $35,000 and GartenCenter.de at $24,200. Both of those also rank among the ten biggest country code sales reported so far this year (the ccTLD YTD Chart is the second chart on the page that link goes to).

Sedo had the biggest sales in this category that you haven't seen yet, the #7 and #8 domains on our latest bi-weekly Country Code Top 20 Sales Chart. Those are Mail.hr at $9,680 and SmileMe.de at $9,075. Sedo went on to sweep 18 of the 20 entries in a chart they have dominated for 20 years now.

Germany's .de TLD scored another easy win in the extension race with eight chart entries. The only other TLD with more than one was .io with three. Here is how the top ccTLD sales stacked up for the two weeks ending Sunday, February 28, 2021:

Country Code Top 20 Sales Chart
Highest Reported ccTLD Sales - Mon. Feb. 15, 2021 - Sun. Feb. 28, 2021
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect March 3, 2021)

 

Domain

Sold For

Where Sold

1. Rely.co.uk £25,000 = $35,000 Nidoma
2. GartenCenter.de €20,000 = $24,200 Sedo
3. Bildelar.se
("car parts" in Swedish)
€15,000 = $18,150 Sedo
4. Canna.co $16,000 Sedo
5. 5Senses.de €9,990 = $12,088 Sedo
6. Translucent.io $10,000 Media Code LLC
7. Mail.hr €8,000 = $9,680 Sedo
8. SmileMe.de €7,500 = $9,075 Sedo
9. Planeo.es €6,900 = $8,349 Sedo
10. Prudent.io $8,000 Sedo
11. Animal.fr €6,500 = $7,865 Sedo
12. WP.io £4,750 = $6,650 Sedo
13. IU.at €5,000 = $6,050 Sedo
14. Smart-Credit.de €4,500 = $5,445 Sedo
15. Tipos.de €4,250 = $5,143 Sedo
16. Twelve.co.za $5,000 Sedo
17. Experience.us $4,950 Sedo
18. HuntersParadise.de €4,000 = $4,840 Sedo
19. PaymentTools.de €3,808 = $4,608 Sedo
20. Bauernliebe.de €3,700 = $4,477 Sedo

CLICK HERE for our Year-To-Date Charts.

There were over two dozen more four-figure ccTLD sales off the chart led by Sedo's sale of LiveCricket.in at $4,340. Three others - Blumenheld.de, Club-Office.de and Foodon.de - delivered $4,235 each. Beige.co clicked for $4,130, OPSEO.de added $4,033 and SX.ca sold for $4,000.

Sedo had 18 more four-figure ccTLD sales ranging from $2,420 to $3,751 that are listed in the table below:

Additional Sedo ccTLD Sales from $2,420 to $3,751

passalacqua.it $3,751   takecare.de $3,025
datenschutzhelden.de $3,630 payed.in $3,000
meineerde.de $3,630 papeterie24.ch $2,844
reparieren-statt-wegwerfen.de $3,630 objektiv.de $2,662
smart-finance.de $3,570 vertico.de $2,448
yolo.de $3,509 hanfbluete.de $2,420
handynummer.ch $3,485 hrtechnology.de $2,420
cupping.de $3,474 peopleanalytics.de $2,420
enfi.de $3,025 topdating.de $2,420

Elsewhere, DomainLore.uk sold Relaunch.co.uk for $2,800.  

If there are country code extensions in our report that you are not familiar with, you can look up the nation each extension goes with here

Non .com gTLDs (.net, .org and others, including new gTLDs)

No question about who ruled the Non .Com gTLD roost this week. That huge $47,000 sale of UWW.org is the biggest one reported in this category this year. 3-letter .org prices have been surging lately. In fact four of the seven biggest sales on our latest Non.Com gTLD Top 20 Sales Chart are 3-letter .orgs. In addition to the chart topper, #5 JSR.org went fior $9,800 and two that tied for #6  - GFM.org  and NRV.org - went for $8,800 each, with Sedo logging the latter three sales. Over the past few weeks we have also seen NMF.org sell for $25,000, MUX.org for $12,999 and ZCK.org for $10,888, to name a few others.

It was also a good week for the new gTLDs as they took 11 of the 21 chart entries (the extra spot resulted from a tie for the final position). They also claimed three of the four biggest sales with #2 Burn.art going for $12,500 and a pair that tied for #3 attracting $9,888 each. Those were Gets.co's sale of DAO.finance and DNGear.com's sale of Metaverse.xyz. 

Here is how all of the reported non .com gTLD sales stacked up for the two weeks ending ending Sunday, February 28, 2020:

Non .Com gTLD Top Sales Chart
Highest Reported Non .Com gTLD Sales - Mon. Feb. 15, 2021 - Sun. Feb. 28, 2021
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect March 3, 2021)

 

Domain

Sold For

Where Sold

1. UWW.org $47,000 Uniregistry
2. Burn.art $12,500 Sedo
3.
tie
DAO.finance $9,888 Gets.co/Afternic
3.
tie
Metaverse.xyz $9,888 DNGear.com
5. JSR.org $9,800 Sedo
6.
tie
GFM.org $8,800 Sedo
6.
tie
NRV.org $8,800 Sedo
8. Resources.org $7,999 Sedo
9. EUTech.org €6,000 = $7,260 Sedo
10. OneWay.dev €5,000 = $6,050 Sedo
11.
tie
Gateway.xyz $6,000 DNGear.com
11.
tie
Moebius.net $6,000 Sedo
13. Velocity.xyz $5,888 DNGear.com
14. Room.club $5,664 Google
15. NextUp.org $5,649 Sedo
16. DTAA.org $4,999 Sedo
17.
tie
Arya.xyz $4,888 DNGear.com
17.
tie
Constellation.xyz $4,888 DNGear.com
19. Louis.biz £2,888 = $4,043 Sedo
20.
tie
Asia.club $4,000 GoDaddy
20.
tie
Gov.club $4,000 GoDaddy

30 more four-figure sales were reported from this group led by Sedo's sales of HY.global ($3,800), ESGI.org ($3,750) and CBD.life ($3,630). They added $3,500 each for AppSmart.net and Cline.net, plus $3,388 for Rutin.net and $3,025 apiece for Immobilien.app and 1616.org. Supercraft.net notched $2,900, 1st.bet brought $2,799 and FB.work went for $2,550. Alife.app landed another $2,300, while Bash.online bagged $2,200 and BlackLawyersMatter.org made $2,195.

.XYZ specialist DNGear.com closed nine other sales in that extension in recent weeks, including Motive.xyz ($3,000), Montana.xyz ($2,495) and Napoleon.xyz ($2,495). Elemental.xyz drew $2,250 while Amplified.xyz and Particles.xyz posted $1,495 each. Discus.xyz delivered $1,400, Lattice.xyz locked up $1,250 and Fleek.xyz found $1,000.

There were also a half-dozen more .CLUB sales just off the chart, led by Google's $3,783 sale of Politics.club. Godaddy sold Cave.club for $2,000 and Baking.club for $1,540, Domain Robot rang up $2,000 for Payment.club and NameCheap moved Course.club and Lips.club for $1,830 apiece.

Now that you're up to date on what happened over the past week, check out how the leaders stand year to date in all categories by visiting our Year To Date Charts page

*****

As always, we welcome all verifiable sales reports from companies, private sellers or individuals with knowledge of an important sale made through any channel. To contribute information and help make this column better,  just drop a note to [email protected]. We truly appreciate the industry leading companies who share their sales information with us to help everyone in the business get a handle on current domain values. 

Every Wednesday (every other Wednesday during the Covid-19 pandemic) we publish the highest reported domain name sales for the previous week. On Mondays and Tuesdays our contributors send us their sales data for the previous 7 days. We then compile that information and write this article to give you the most comprehensive sales report in the industry. 

Editor's Note: If you wish to review previous Domain Sales columns, they are available in our Archive.


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