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Mules.com Buyer Not Stubborn -  Pays 6 Figures in Sale That Tops This Week's Chart

Two more six-figure sales were added to the aftermarket ledger this week. The one that tops our latest all extension Top 20 Sales Chart is Mules.com, a domain that Tony Lam sold for $150,000 in a private transaction that closed yesterday (March 2). The buyer was StickerMule.com, a marketing savvy end user that sells custom stickers, labels, magnets and more. The company's slogan is "Custom stickers that kick ass!" and they just got a perfect domain to highlight their booty kicking prowess!


Sedo also rang the six-figure bell with another big 3-letter .com sale. This time they did it with PLP.com at $117,500. In addition to being this week's two biggest sales, the PLP.com and Mules.com transactions both rank among the ten biggest sales reported so far in 2021.  


While I'm on the subject of six-figure sales -  in case you missed Elliot Silver's post at DomainInvesting.com a few days ago, Elliot discovered the price paid for Rows.com, a name that was sold early last year at a then unknown price. The number turned out to be $100,000 on the button and the new information allowed us to add that domain to the 2020 Top 100 Sales Chart in our Domain Sales Archive where it is now tied for #44.

George Kirikos uncovered the #3 sale on this week's chart. While looking through an SEC report George learned that BubblePay.com changed hands in late December for  $72,500 with the AppTech Corporation selling the domain to an end user that already has a website up for a new mobile payment service.





     By Ron Jackson

Braden Pollock at LegalBrandMarketing.com sold #4 Triangular.com for $55,000 to give the .coms a sweep of the first four spots. Braden scored a second time with #12 Foundership.com at $20,000 as the .coms went on to claim 13 of the 20 chart entries. Bodis.com CEO Matt Wegrzyn also helped the .com cause and his own company by acquiring #9 (tie) DomainParking.com for $25,000. As most of you know, Bodis is one of the leading domain monetization companies and they now own a category defining domain name that they will be putting to use soon. I'll be telling you more about their plans for that in our Lowdown section soon.

The week's biggest non .com sale is a real eye-popper with #5 UWW.org going for $47,000 via Uniregistry. I have been watching 3-letter .org prices steadily rise in recent months but that one is in an entirely different league. In fact it ranks as the biggest Non .com gTLD sale reported so far this year. As of this writing the domain does not resolve but the public WhoIs record shows it changed hands on February 26 with a major international amateur wrestling organization based in Switzerland now shown as the Registrant. One other non .com gTLD made the elite list this week. That was Sedo's sale of #18 (tie) Burn.art at $12,500.

The remaining five spots all went to the ccTLDs who have started the new year on a tear. # 6 (tie) Rely.co.uk set the pace for the country code domains with Nidoma.com's Shaun Wilkinson closing a $35,000 sale of that name. Sedo, the perpetual King of ccTLDs, posted the other four with #11 GartenCenter.de leading their country code quartet at $24,200

By the way, we expect to see some very big sales coming in when RightOfTheDot.com closes the blockbuster sales they made in their live online domain auction that was held February 25. Those include Bird.com at $2.5 million, Fish.com at $1.6 million and Tattoo.com at $750,000! ROTD is also running a companion online auction that was supposed to end March 4 but has now been extended to Thursday, March 11. That one includes hundreds of domains that were not in the live auction as well as many high profile new arrivals. The official site for that auction is here.

Now, here's a look at how all of the sales leaders stacked up for the two weeks ending Sunday, February 28, 2021:

The DN Journal Top 20 
Highest Reported Domain Sales - Mon. Feb. 15, 2021 - Sun. Feb. 28, 2021
(Foreign currency to U.S. Dollar Conversions Based on Rates in Effect March 3, 2021)



Sold For

Where Sold

1. Mules.com $150,000 Uniregistry
2. PLP.com $117,500 Sedo
3. BubblePay.com $72,500 Pvt Sale
4. Triangular.com $55,000 LegalBrandMarketing
5. UWW.org $47,000 Uniregistry
FXCA.com $35,000 Sedo