In the first quarter of 2008,
3,764 sales were reported to DN Journal making the average sale reported
$10,103. In the first quarter of 2007, 3,086 sales were reported to us but the average price was only
$6,886. For all of 2007, 13,888 sales were reported to us and the average sale for the year was
$8,698. So 1Q-2008 showed a significant rise in both average sales price and total dollar volume reported.
1Q-2008 did have one
domain sale - Fund.com
at just under $10 million - but that has happened
in previous quarters as well - including 2Q-2007 when Porn.com
sold for a similar price, $9.5 million. Still no
previous quarter on record matched the one just ended.
Even if you pretended the Fund.com sale did not happen
and just threw it out of the data, total sales in
1Q-2008 would still have been 32% higher than the
same quarter a year ago when the general economy was in
much better shape than it is now.
I think the news from the
economy at large is so bad that we all get the feeling that everything is
coming apart. But at least to this point in time, the sales data shows the domain aftermarket is more than holding its own. I'm honestly a little surprised by that because
I would have thought that plummeting PPC returns would have
affected aftermarket sales more than they have. I think
this shows that people buy domains for more reasons than PPC
revenue, especially end users who often overlook PPC
revenue completely. In my own experience virtually all of my sales are made to small business end users.
For those buyers the idea that a domain could have traffic before they
their website on it is something that never even crosses
April 3, 2008)